I created this presentation in my Portfolio 1 class @ Full Sail University while learning about personal branding.

1. PERSONAL BRAND EXPLORATION
James Stone
Project & Portfolio I: Week 4
August 27, 2023

2. I am from a small town in Northeast Georgia where I was
a multi-sport athlete in high school which lead to me to
play collegiate soccer and this is where I draw the desire
to be a team player, how I remain goal oriented and why
I am so resilient and strive to persevere through
adversity.
The majority of my professional career was spent in the
live entertainment industry. I traveled North America for
over 8 years building music festivals and large scale
sporting events such as the Super Bowl and the NCAA
Final Four. This experience gave me the opportunity to
meet and work with people from all over the world.
These experiences have humbled me and allowed me to
understand different people from so many walks of life.
My goal is to
fi
nd my place in the sports world whether it
be coaching sports or announcing from the broadcasting
booth.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Anchor
• Radio Announcer
• Morning Show Host
BRAND ARCHETYPE -. The Guy Next Door.
As a Guy Next Door, I have innate abilities that
set me apart like, realism, empathy, and a lack of
pretense help make up my foundation. I want to
live in the moment each day and connect with
others on a genuine human level.
Broadcast Announcer for Live Sports Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Amanda McCullough
Outreach Plan:
• I will
fi
nish my LinkedIn pro
fi
le so that I may be taken
seriously as an industry professional.
• I will be reaching out to Amanda on LinkedIn where her
pro
fi
le is active and up to date.
• I will follow up with Amanda via the email she has listed
3 business days after our initial connection.
PROFILE
PICTURE
Senior Recruiter at ESPN
Gary Vanyerchuck
Outreach Plan:
• I will prepare my elevator speech for Gary Vee.
• Gary Hosts a discord that I am a part of monthly, I will
use this to open up about my interests in
VaynerSporrts.
• I have Gary’s cell phone number, after 3 business days,
I will reach out to follow up from out Discord talk.
PROFILE
PICTURE
Chairman at VaynerSports
Arthur M. Blank
Outreach Plan:
• I intend to apply for jobs with ABS+Entertainment to put
myself in a position to meet Mr. Blank.
• Once employed at ABS+ I will have access to Mr. Blank’s
email, I know from reading “GOOD COMPANY” by Arthur
Blank that I am what he looks for in an employee.
• Once I email Mr. Blank what my intentions are and where I
have come from throughout my journey, I will wait one
week before following up with a request to meet one on
one through our email server with a day and time.
Owner at Blank Family of
Business

5. GOALS
Short Term: (By Graduation in April 2025)
• I will grow my LinkedIn pro
fi
le to 100 followers from 0.
‣ This will require me to obtain 4 new followers a
month from August 2023 to graduation. I will do
this by continuing to add to my pro
fi
le and better
understand the platform.
Mid Term: (2030)
• I will be employed in the live sports industry.
‣ I will obtain this goal by scheduling four
interviews per month using LinkedIn connections
that I made while attending Full Sail University. If
necessary I will accept an internship to add the
experience to my resume.
Long Term: (2040)
• Senior Analyst for ESPN
‣ Through my unique work ethic that exceeds
expectations at every turn and my contagious
personality I will navigate my way through the
hierarchy of the live sports world to put my self
at the top of the sportscasting food chain.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software(powerpoint)
SOFT
HARD
15 years experience Expert
Addressing crew/team(safety manager) 10+ years experience Expert
Problem Solving Expert
Critical Thinking Expert
Reading scripts on Camera
SOFT
HARD
Adept
Writing tags and leads for scripts Adept
Social Perceptivness (8 years of touring) Expert
Active Learning(re
fl
ection of my ability to rise
up through the ranks faster than others)
Expert

7. I help employers maximize potential by
utilizing my life experiences to connect with
clients and employees alike.
PROMISE

8. CREDENTIALS
Work Experience:
• James Thomas Productions: Site Steward for; 2018
NFL Draft, Super Bowl Tailgate Party for Super Bowl
49, 50, & 51, DirecTV Super Saturday Night 2019
• Johnson & Johnson, Safety Team Leader at the
Corneal Ethicon Site 2023.
Education:
• OSHA general industry 30 hour course, James
Thomas Productions
• Habersham Central High School (2008)
• Sportscasting, B.S., Full Sail University (2025)
Leadership Roles:
• I am a natural leader and have alway found my way
into management. My
fi
rst job at Zaxby’s fast food, I
became a team leader in the
fi
rst 6 months. That
trend continued and I am now a shift supervisor for
Johnson & Johnson, at a medical device
manufacturing plant.

9. COMPETITION
Calvin Neal III
Industry Experience:
• None Listed
Education:
• Bachelor of Science in Sportscasting from Full Sail.
(2025)
Leadership Experience:
• Leadership experience as an animal control of
fi
cier.
Skills and Pro
fi
ciencies:
• Microsoft Of
fi
ce Specialist
• Adobe Premier Pro
• Fantasy Football
Overall Online Presence:
• 66 connections, No custom banner. professional
headshot, Little detail 0-3 items per category, no
published articles, other social media not linked
• Grade: Poor 40 out of 100
James Stone
Industry Experience:
• Coordinated labor for 3 Super Bowl
Tailgate Parties(49,50,51) and 1 NFL
Draft(2018)
Education:
• Habersham Central High School (2008)
• Sportscasting, B.S., Full Sail University (2025)
Leadership Experience:
• Site Steward for over 1,00 employees at EDC Vegas
• Team Leader for department leads at Ethicon, a
Johnson & Johnson Company.
Skills and Pro
fi
ciencies:
• Management with focus in Leadership
• Project Presentation and Public Speaking
• Of
fi
ce Management(Microsoft Of
fi
ce)
Overall Online Presence:
• I have less than 100 followers on all of my social media
accounts. My LinkedIn Pro
fi
le has not been
customized. I have no return on Google searches for
my Name.
• Grade: Poor. 25 out of 100

10. COMPETITION
James Stone
Industry Experience:
• Coordinated labor for 3 Super Bowl
Tailgate Parties(49,50,51) and 1 NFL
Draft(2018)
Education:
• Habersham Central High School (2008)
• Sportscasting, B.S., Full Sail University (2025)
Leadership Experience:
• Site Steward for over 1,00 employees at EDC Vegas
• Team Leader for department leads at Ethicon, a
Johnson & Johnson Company.
Skills and Pro
fi
ciencies:
• Management with focus in Leadership
• Project Presentation and Public Speaking
• Of
fi
ce Management(Microsoft Of
fi
ce)
Roderick McLean
Overall Online Presence:
• I have less than 100 followers on all of my social media
accounts. My LinkedIn Pro
fi
le has not been
customized. I have no return on Google searches for
my Name.
• Grade: Poor. 25 out of 100
Industry Experience:
• 7 years in the sports industry
• Sports writer @ The Hampton Script
• ESPN+ Announcer
Education:
• Bachelor’s degree in Journalism form Hampton
University (2020)
Leadership Experience:
• Currently a content associate for ESPN overseeing the
daily creation and curation of video content for ESPN.
Skills and Pro
fi
ciencies:
• Great Sports Writer - 4 endorsements
• Adobe Premiere Pro - 4 endorsements
• Adobe Photoshop - 4 endorsements
Overall Online Presence:
• Over 500+ connections on LinkedIn, banner image is
customized, professional headshot, very detailed
pro
fi
le, 1 published article, active on YOUTUBE, Twitter,
and Facebook, his LinkedIn URL is customized.
• Grade: Superior 95 out of 100

11. BRAND POSITION
For employers and talent seekers who are in
search of a charismatic
fi
eld general, I provide a
diverse, safe, and all inclusive work environment
full of hard work and laughter because my life has
been full of worldly experiences involving people
from all over the globe and from all walks of life.
“COACH STONE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• UGA Football(season opener)vs TN-Martin
‣ September 2nd, 2023 in Athens Georgia
• National Sports Media Association
‣ I will join in July of 2024 on nationalsportsmedia.org
‣ Student fee is only $45/year
• The Masters
‣ Apr 8-14 in Augusta Georgia
Digital Marketing
• Primary Content: I will create video content of myself at
sporting events and reviewing the event afterwards.
Considering my brand archetype as the guy next door, I will
use that to relate to the everyday fan.
• Primary Tools: I will post at a minimum of one video per week
reviewing that week in sports on TikTok and reposting to
Twitter. Throughout the week if I attend any games, I will post
about that as well in addition to my weekly posts.
• Website: I will use my LinkedIn and portfolio pro
fi
le to attract
potential employers and use it for credibility as I grow my
online presence on my social media platforms.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek out Gary Vanyerchuck as a mentor or someone
like him. Driven, Charismatic, crazy about sports, and
successful. They should have a lifetime of experience in
being themselves, and at least 3+ years of mentoring
others. Create relationship in the fall of 2023.
Formal Education
• Habersham Central High School (2008)
• Sportscasting, B.S., Full Sail University (2025)
Technical Skills
• Read Sports Writing Handbook by Steve Wilstein by the
end of September 2023.
• Take LinkedIn Learning Class “Managing Projects with
Microsoft Teams”, November 2023
• Accept non-paid internship at local radio
station(WCON) February 2024
Soft Skills
• Time Management - LinkedIn Learning, January 2024
• Organization -read Self Organization In 8 Weeks, July
2024
• Creativity -Storytelling Basics and Scriptwriting with
Celtx, December 2024

14. James Stone
You know how it’s hard to keep employees
happy? Well, what I do is
fi
nd the thing that is
already inside the person the thing that drives the
individual and teach them how to motivate themselves. In fact, I have
hundreds of former employees from around the world that still reach out to
me and thank me for helping them unlock their potential and better
understand themselves so that they may have a happy work-life balance.
“

15. REFERENCES
Vanyerchuck, G. (2023) Pro
fi
le Picture https://
www.linkedin.com/in/garyvaynerchuk/
McLean, R. (2023) Pro
fi
le Picture https://www.linkedin.com/in/
roderick-mclean-b821ba170/
[Untitled photo of World Wide Sports sign at Disney] (n.d)
https://www.wdwinfo.com/recreation/wws.htm
Arnold, M. (2016) Super Bowl Image. https://www.imdb.com/
title/tt3431288/
McCullough, A. (2023) Pro
fi
le Picture https://
www.linkedin.com/in/amandamccullough7/
Neal III, C. (2023) Pro
fi
le Picture https://www.linkedin.com/in/
chneal3/
Navaroo, D. (n.d) http://t3.gstatic.com/licensed-image?
q=tbn:ANd9GcS2jps792YHUSLoazhgnHDyr_Y0YODV36iINVq
TCCd_YS-MvhvaRi7w1JcC-F64vmWh
(Photo of James Stone is my own)