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PERSONAL BRAND EXPLORATION
Nicolas Tazzeo Project & Portfolio I:
Week 1
MAY 4, 2023
I was born and raised on a farm with many
animals and responsibilities in Hamilton,
Ontario, Canada. My parents both run two
businesses, a dog breeding business and a
landscaping business which has taught me a lot
from an outside view. I have work experience
with both of their companies on top of a position
I held at a grocery store working in the butcher
department. The most paramount core values I
hold dear are honesty, maintaining a cool head
under pressure, and striving for excellence
constantly. I believe hard work is the key to life’s
riches, and happiness is only achieved through
hard work and positive results.
IDENTITY
PROFESSION
Potential Job Titles:
• Sports Anchor
• Sports Host
• Sports Radio Announcer
BRAND ARCHETYPE - As someone who
aligns with the Sage archetype, my strengths are more
based on my accumulated knowledge. This allows me to
help others understand things they may need help with.
In short, my strengths stem from my ability to
comprehend matters, which will enable me to assist
others. Every decision I try to make is well thought-out to
ensure some semblance of success.
Broadcast Announcer for the Sports Industry
[Hiring Managers with Senior Roles in the Sports Industry]
TARGET AUDIENCE
Dan Gladman
Outreach Plan:
• I will assemble a demo/highlight reel of my best and
most polished work to date.
• I will contact this person online initially, most likely over
LinkedIn or Twitter.
• I will approach this person in the utmost professional
manner and tone. The timeframe would be sometime
this year when I am satisfied with my work.
PROFILE
PICTURE TV Producer/Live Sports
Director at IMG
Kevin Kennedy
Outreach Plan:
• I will have my demo/highlight reel assembled, perhaps
along with some podcast samples.
• I will reach out to this person, most likely via LinkedIn or
email.
• If my podcast can be running consistently by mid-2024,
I can reach out to this person by the end of 2024.
PROFILE
PICTURE Executive Producer at
Homestand Sports
Kevin McDonnell
Outreach Plan:
• I plan to have an impressive and voluminous portfolio built
up by this date, with all of my best work showcasing my
talents. I will spend much time compiling it beforehand so
everything is set.
• I would prefer to meet this person in person initially to
leave the best impression possible. If not attainable, I will
reach out via LinkedIn or email.
• I will most likely reach out to this person at a later time
frame in my life when I have already had years’ worth of
experience. I will approach this person in a very
comfortable and professional manner
PROFILE
PICTURE Senior Talent Recruiter at
ESPN
GOALS
Short Term: (Immediately After Graduation, 2025)
• I plan to have my first entry-level anchoring job and to
increase my social media presence considerably.
‣I hope to have my first entry-level job right after
graduation, and I plan to make at least 100
connections on LinkedIn by December 2025.
Mid Term: (2030)
• I plan to start my own podcast that blends sports
commentary and comedy.
‣Reach more than 100 downloads per episode
by August 2031.
Long Term: (2035)
• Be either a recurring guest or a show host on a big
network such as ESPN or Fox Sports.
‣Have at least 20 total guest appearances on
various network shows by January 2036.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing
SOFT
HARD
Novice / Adept / Expert
Public speaking Novice / Adept / Expert
Communication Novice / Adept / Expert
Working with a team Novice / Adept / Expert
Use of various editing software
SOFT
HARD
Novice / Adept / Expert
Broadcast script writing Novice / Adept / Expert
Workplace/task flexibility Novice / Adept / Expert
Social perceptiveness Novice / Adept / Expert
I promise to showcase my skills as a
broadcaster in the most profound way
possible for my audience while also using
my magnetic and comedic personality to
provide life, flair, and energy to each and
every broadcast.
PROMISE
CREDENTIALS
Work Experience:
• Landscape labourer/crew leader,
Stephen Et Al Landscaping Inc
• Kennel hand, Old World Kennels
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles/Achievements:
• Landscape crew leader
• International Momentum Scholarship
awarded by Full Sail University
COMPETITION
Catherine Bogart
Industry Experience:
• Sports Intern - 850KOA Denver,
iHeartRadio
• Rinkside Reporter, Boston University
• Associate Producer & Host, New
Jersey Devils
Education:
• (B.S.) Broadcast News, International Media Certificate,
University of Colorado Boulder
Leadership Experience:
• Volunteer at ‘A Night to Shine’ event held by The Tim
Tebow Foundation
Skills and Proficiencies:
• Social Media- 71 endorsements
• Public Relations - 30 endorsements
• Public Speaking - 35 endorsements
Nicolas Tazzeo
Overall Online Presence:
• 500+ connections, banner image of her behind a studio
desk, no headshot, very detailed profile overall.
Catherine included a demo reel and a link to her Twitter
account also.
• Grade: Superior, 90 out of 100
Industry Experience:
• None
Education:
• (B.S.) Sportscasting, Full Sail University (current
student)
Leadership Experience:
• Landscape crew leader
Skills and Proficiencies:
• Broadcast Writing - 0 endorsements
• Public Speaking - 0 endorsements
• Editing Softwares- 0 endorsements
Overall Online Presence:
• 1 connection, no banner image present, professional
headshot, somewhat detailed, link to personal email
address is present.
• Grade: Poor, 30 out of 100
COMPETITION
Janyre Cooper
Noteworthy Experience:
• Content Editor, Orlando Crusaders
• Team Reporter, Rollins College
Nicolas Tazzeo
Industry Experience:
• Team Reporter, Central Florida
Panthers SC
• Team Reporter, Rollins College
• Content Editor, Orlando Crusaders
Education:
• Bachelor’s Degree, Communications and Media
Studies
• (B.S.) Sportscasting, Full Sail University
Skills and Proficiencies:
• Video Editing - 0 endorsements
• Writing - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 221 connections with a banner image of her in studio, a
very professional headshot, the profile is very detailed,
some video-related content is published.
• Grade: Superior, 95 out of 100
Industry Experience:
• None
Education:
• (B.S.) Sportscasting, Full Sail University (current
student)
Leadership Experience:
• Landscape crew leader
Skills and Proficiencies:
• Broadcast Writing - 0 endorsements
• Public Speaking - 0 endorsements
• Editing Software - 0 endorsements
Overall Online Presence:
• 1 connection, no banner image present, professional
headshot, profile is somewhat detailed, link to personal
email address is present.
• Grade: Poor, 30 out of 100
BRAND POSITION
My employers and colleagues can expect to see
positive results consistently from the jump. I will put
my literal blood, sweat, and tears into this if I have to
for the betterment of the network. My work will be
done in a comedic and explosive tense with some
flair mixed in as well. My utmost priority is always
doing my part to keep the network advancing and
growing.
“TAZZ”
NETWORKING &
MARKETING
Industry Events & Organizations
• SportsPro OTT USA
‣ March 14-15 | New York
• International Sports Convention
‣ March 22-23 | London
• National Sports Media Association
Winston-Salem, North Carolina
Digital Marketing
• Primary Content: I will create and publish relevant sports-related
videos and podcast episodes with fresh and insightful commentary
and a bold but fair opinion.
• Primary Tools: I will use Instagram, Twitter, Snapchat, and TikTok as
my main avenues of distributing my videos, while my podcast
episodes will be put out on Apple Music and Spotify primarily. The
other tools I will use will be various video and sound editing software
to enhance the quality. I will post content for my audience 3-4 days
per week.
• Website: I will use my digital portfolio as a record keeper of all my
professional accomplishments and skills that separate me from my
competition. I believe that my digital portfolio will be a significant key
to my future as my career furthers and I learn new skills and
experience new things.
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor whose vision and mental state align
with mine on a personal and professional level. I would
like them to be very experienced in the industry and in
life as well for general wisdom and knowledge. 2024
Formal Education
• NYU Visiting Students, Non-Degree Journalism Course.
Technical Skills
• Learn social media skills to help push my content -
LinkedIn Learning, October 2023
• Further my overall writing skills to then advance my
broadcast scriptwriting technique - NYU Visiting
Students, started by June 2025
• Further my video editing skills with Premiere Pro
Premiere Pro Training Course, August 2023
Soft Skills
• Learn and vastly improve on managing stress from
professional life- Headspace, July 2023
• Improve my ability to take constructive criticism -
Universal Class, January 2024
• Improve on my ability to adapt in constantly changing
environments- Class Central, December 2023
Nicolas Tazzeo
You know how most broadcasters bring the news from the sports world to
you in a stale and unenthusiastic way? Well, what I do is showcase the most
relevant and exciting sports news possible in a comedic and explosive way.
Blending articulate writing skills and a sense of flair, the style I employ will
be magnetic for my audience. In fact, I recently completed a full A-Block of a
sports show compiled with striking clips I gathered and smooth commentary
that matches the visuals on screen.
REFERENCES
(n.d.). Retrieved May 7, 2023, from
https://www.onetonline.org/link/summary/27-3011.00 .
Gladman, D. (n.d.). Dan Gladman - producer, MLS on Apple
TV - IMG | linkedin. LinkedIn. Retrieved May 7, 2023,
from https://ca.linkedin.com/in/dangladman
Kennedy, K. (n.d.). Kevin Kennedy. LinkedIn. Retrieved May 7,
2023, from https://www.linkedin.com/in/kevin-kennedy-
b6045b37/
McDonnell, K. (n.d.). Kevin McDonnell, MBA. LinkedIn.
Retrieved May 7, 2023, from
https://www.linkedin.com/in/kevinjmcdonnell/
CHCH TV careers and Employment, Canada | indeed.com.
Indeed. (2023, April 23). Retrieved May 7, 2023, from
https://ca.indeed.com/cmp/Chch-Tv
Bogart, C. (n.d.). Catherine Bogart - Associate producer & host
- new jersey devils - linkedin. LinkedIn. Retrieved May 7,
2023, from https://www.linkedin.com/in/catherinebogart
Cooper, J. (n.d.). Janyre Cooper - Content editor/videographer
- linkedin. LinkedIn. Retrieved May 7, 2023, from
https://www.linkedin.com/in/janyre-cooper00
Top 10 sports media technology trade shows & conferences to
attend in 2023 - newsbridge blog. Home. (2023, January
30). Retrieved May 7, 2023, from
https://www.newsbridge.io/blog/top-sports-trade-shows-
2023
Broadcasters and writers: National Sports Media Association.
National Sports Media Association. (n.d.). Retrieved May
7, 2023, from https://nationalsportsmedia.org/
Communications, N. Y. U. W. (n.d.). Visiting students. NYU.
Retrieved May 7, 2023, from
https://www.nyu.edu/admissions/visiting-students.html

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Tazzeo_Nicolas_Sportscasting_PB1_2023-04 PPP.pptx

  • 1. PERSONAL BRAND EXPLORATION Nicolas Tazzeo Project & Portfolio I: Week 1 MAY 4, 2023
  • 2. I was born and raised on a farm with many animals and responsibilities in Hamilton, Ontario, Canada. My parents both run two businesses, a dog breeding business and a landscaping business which has taught me a lot from an outside view. I have work experience with both of their companies on top of a position I held at a grocery store working in the butcher department. The most paramount core values I hold dear are honesty, maintaining a cool head under pressure, and striving for excellence constantly. I believe hard work is the key to life’s riches, and happiness is only achieved through hard work and positive results. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sports Anchor • Sports Host • Sports Radio Announcer BRAND ARCHETYPE - As someone who aligns with the Sage archetype, my strengths are more based on my accumulated knowledge. This allows me to help others understand things they may need help with. In short, my strengths stem from my ability to comprehend matters, which will enable me to assist others. Every decision I try to make is well thought-out to ensure some semblance of success. Broadcast Announcer for the Sports Industry
  • 4. [Hiring Managers with Senior Roles in the Sports Industry] TARGET AUDIENCE Dan Gladman Outreach Plan: • I will assemble a demo/highlight reel of my best and most polished work to date. • I will contact this person online initially, most likely over LinkedIn or Twitter. • I will approach this person in the utmost professional manner and tone. The timeframe would be sometime this year when I am satisfied with my work. PROFILE PICTURE TV Producer/Live Sports Director at IMG Kevin Kennedy Outreach Plan: • I will have my demo/highlight reel assembled, perhaps along with some podcast samples. • I will reach out to this person, most likely via LinkedIn or email. • If my podcast can be running consistently by mid-2024, I can reach out to this person by the end of 2024. PROFILE PICTURE Executive Producer at Homestand Sports Kevin McDonnell Outreach Plan: • I plan to have an impressive and voluminous portfolio built up by this date, with all of my best work showcasing my talents. I will spend much time compiling it beforehand so everything is set. • I would prefer to meet this person in person initially to leave the best impression possible. If not attainable, I will reach out via LinkedIn or email. • I will most likely reach out to this person at a later time frame in my life when I have already had years’ worth of experience. I will approach this person in a very comfortable and professional manner PROFILE PICTURE Senior Talent Recruiter at ESPN
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • I plan to have my first entry-level anchoring job and to increase my social media presence considerably. ‣I hope to have my first entry-level job right after graduation, and I plan to make at least 100 connections on LinkedIn by December 2025. Mid Term: (2030) • I plan to start my own podcast that blends sports commentary and comedy. ‣Reach more than 100 downloads per episode by August 2031. Long Term: (2035) • Be either a recurring guest or a show host on a big network such as ESPN or Fox Sports. ‣Have at least 20 total guest appearances on various network shows by January 2036.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Writing SOFT HARD Novice / Adept / Expert Public speaking Novice / Adept / Expert Communication Novice / Adept / Expert Working with a team Novice / Adept / Expert Use of various editing software SOFT HARD Novice / Adept / Expert Broadcast script writing Novice / Adept / Expert Workplace/task flexibility Novice / Adept / Expert Social perceptiveness Novice / Adept / Expert
  • 7. I promise to showcase my skills as a broadcaster in the most profound way possible for my audience while also using my magnetic and comedic personality to provide life, flair, and energy to each and every broadcast. PROMISE
  • 8. CREDENTIALS Work Experience: • Landscape labourer/crew leader, Stephen Et Al Landscaping Inc • Kennel hand, Old World Kennels Education: • Sportscasting, B.S., Full Sail University (Exp. 2025) Leadership Roles/Achievements: • Landscape crew leader • International Momentum Scholarship awarded by Full Sail University
  • 9. COMPETITION Catherine Bogart Industry Experience: • Sports Intern - 850KOA Denver, iHeartRadio • Rinkside Reporter, Boston University • Associate Producer & Host, New Jersey Devils Education: • (B.S.) Broadcast News, International Media Certificate, University of Colorado Boulder Leadership Experience: • Volunteer at ‘A Night to Shine’ event held by The Tim Tebow Foundation Skills and Proficiencies: • Social Media- 71 endorsements • Public Relations - 30 endorsements • Public Speaking - 35 endorsements Nicolas Tazzeo Overall Online Presence: • 500+ connections, banner image of her behind a studio desk, no headshot, very detailed profile overall. Catherine included a demo reel and a link to her Twitter account also. • Grade: Superior, 90 out of 100 Industry Experience: • None Education: • (B.S.) Sportscasting, Full Sail University (current student) Leadership Experience: • Landscape crew leader Skills and Proficiencies: • Broadcast Writing - 0 endorsements • Public Speaking - 0 endorsements • Editing Softwares- 0 endorsements Overall Online Presence: • 1 connection, no banner image present, professional headshot, somewhat detailed, link to personal email address is present. • Grade: Poor, 30 out of 100
  • 10. COMPETITION Janyre Cooper Noteworthy Experience: • Content Editor, Orlando Crusaders • Team Reporter, Rollins College Nicolas Tazzeo Industry Experience: • Team Reporter, Central Florida Panthers SC • Team Reporter, Rollins College • Content Editor, Orlando Crusaders Education: • Bachelor’s Degree, Communications and Media Studies • (B.S.) Sportscasting, Full Sail University Skills and Proficiencies: • Video Editing - 0 endorsements • Writing - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • 221 connections with a banner image of her in studio, a very professional headshot, the profile is very detailed, some video-related content is published. • Grade: Superior, 95 out of 100 Industry Experience: • None Education: • (B.S.) Sportscasting, Full Sail University (current student) Leadership Experience: • Landscape crew leader Skills and Proficiencies: • Broadcast Writing - 0 endorsements • Public Speaking - 0 endorsements • Editing Software - 0 endorsements Overall Online Presence: • 1 connection, no banner image present, professional headshot, profile is somewhat detailed, link to personal email address is present. • Grade: Poor, 30 out of 100
  • 11. BRAND POSITION My employers and colleagues can expect to see positive results consistently from the jump. I will put my literal blood, sweat, and tears into this if I have to for the betterment of the network. My work will be done in a comedic and explosive tense with some flair mixed in as well. My utmost priority is always doing my part to keep the network advancing and growing. “TAZZ”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • SportsPro OTT USA ‣ March 14-15 | New York • International Sports Convention ‣ March 22-23 | London • National Sports Media Association Winston-Salem, North Carolina Digital Marketing • Primary Content: I will create and publish relevant sports-related videos and podcast episodes with fresh and insightful commentary and a bold but fair opinion. • Primary Tools: I will use Instagram, Twitter, Snapchat, and TikTok as my main avenues of distributing my videos, while my podcast episodes will be put out on Apple Music and Spotify primarily. The other tools I will use will be various video and sound editing software to enhance the quality. I will post content for my audience 3-4 days per week. • Website: I will use my digital portfolio as a record keeper of all my professional accomplishments and skills that separate me from my competition. I believe that my digital portfolio will be a significant key to my future as my career furthers and I learn new skills and experience new things.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor whose vision and mental state align with mine on a personal and professional level. I would like them to be very experienced in the industry and in life as well for general wisdom and knowledge. 2024 Formal Education • NYU Visiting Students, Non-Degree Journalism Course. Technical Skills • Learn social media skills to help push my content - LinkedIn Learning, October 2023 • Further my overall writing skills to then advance my broadcast scriptwriting technique - NYU Visiting Students, started by June 2025 • Further my video editing skills with Premiere Pro Premiere Pro Training Course, August 2023 Soft Skills • Learn and vastly improve on managing stress from professional life- Headspace, July 2023 • Improve my ability to take constructive criticism - Universal Class, January 2024 • Improve on my ability to adapt in constantly changing environments- Class Central, December 2023
  • 14. Nicolas Tazzeo You know how most broadcasters bring the news from the sports world to you in a stale and unenthusiastic way? Well, what I do is showcase the most relevant and exciting sports news possible in a comedic and explosive way. Blending articulate writing skills and a sense of flair, the style I employ will be magnetic for my audience. In fact, I recently completed a full A-Block of a sports show compiled with striking clips I gathered and smooth commentary that matches the visuals on screen.
  • 15. REFERENCES (n.d.). Retrieved May 7, 2023, from https://www.onetonline.org/link/summary/27-3011.00 . Gladman, D. (n.d.). Dan Gladman - producer, MLS on Apple TV - IMG | linkedin. LinkedIn. Retrieved May 7, 2023, from https://ca.linkedin.com/in/dangladman Kennedy, K. (n.d.). Kevin Kennedy. LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/kevin-kennedy- b6045b37/ McDonnell, K. (n.d.). Kevin McDonnell, MBA. LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/kevinjmcdonnell/ CHCH TV careers and Employment, Canada | indeed.com. Indeed. (2023, April 23). Retrieved May 7, 2023, from https://ca.indeed.com/cmp/Chch-Tv Bogart, C. (n.d.). Catherine Bogart - Associate producer & host - new jersey devils - linkedin. LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/catherinebogart Cooper, J. (n.d.). Janyre Cooper - Content editor/videographer - linkedin. LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/janyre-cooper00 Top 10 sports media technology trade shows & conferences to attend in 2023 - newsbridge blog. Home. (2023, January 30). Retrieved May 7, 2023, from https://www.newsbridge.io/blog/top-sports-trade-shows- 2023 Broadcasters and writers: National Sports Media Association. National Sports Media Association. (n.d.). Retrieved May 7, 2023, from https://nationalsportsmedia.org/ Communications, N. Y. U. W. (n.d.). Visiting students. NYU. Retrieved May 7, 2023, from https://www.nyu.edu/admissions/visiting-students.html

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.