The objective of this project is to see where I currently stand, and set clear goals for myself for my professional future.

1. P
e
r
sonal B
r
and Expl
or
ation
Summ
e
r
Misiti
Project & Portfolio I: Week 1
October 1st 2021

2. Summer Misiti was born and raised in the
90’s music scene of New York City. She grew
up with a singer/performer for a mother,
being fully immersed in the industry from
birth. She is a classically trained vocalist
with
fi
rst hand experience on both sides of
the business. After fronting a wedding band
for many years, she took to a more behind
the scenes role, working with local bands to
run their social media platforms.
Discovering a love for the business side of
the entertainment industry, she enrolled in
the Music Business program at Full Sail
University where she developed the
marketing and management skills she
n e e d s t o b e a s u c c e s s f u l a r t i s t
Identity
Picture of You
Goes Here

3. P
r
ofession
Potential Job Titles:
• Artist Manager
• Talent Agent
• Artist Representative
Ent
e
r
tain
e
r
Archetype- Bringing
a new spark of life to any
situation and unapologetically
using charm and spunk in
promoting the artist(s) she
represents to further develop
their career.
Artist Management f
or
Music Indus
t
r
y
Picture Relevant
to Your Industry
Goes Here

4. H
i
r
ing Manag
e
r
s at Music/Ent
e
r
ta
T
a
r
get Audience
G
e
r
i Kalinsky
Ou
t
r
each Plan:
• I will develop stronger organization and schedule
management skills.
• I will contact Geri by sending a message through
LinkedIn
• I will follow up with Geri one week after
communication, through LinkedIn
PROFILE
PICTURE
Head of Talent Acquisition at
W
a
r
n
e
r
Music G
r
oup
Ka
t
r
ina Tumandao
Ou
t
r
each Plan:
• I would like to take several marketing and
photoshop courses to prepare for the social media
aspect of the role
• I will contact Katrin through her email.
• I will wait at least one week then send a follow up
email.
PROFILE
PICTURE
Digital & To
u
r
M
a
r
keting at
In De Goot Ent
e
r
tainment
S
a
r
ah Tuck
e
r
Ou
t
r
each Plan:
• I would like to broaden my online presence, and
have at least 2-3 years experience working with
managers.
• I will contact Sarah through LinkedIn message
• After one week I will follow up with Sarah
through LinkedIn
PROFILE
PICTURE
D
i
r
ect
or
of Human Reso
u
r
ces at
Red Light Management

5. Goals
Sh
or
t T
e
r
m: (Immediately A
ft
e
r
G
r
aduation, 2023)
• Aquire entry level position in the A&R department
‣Successfully complete my Full Sail program, and
an internship at the company of my choice.
‣Make meaningful connections in the industry
‣Have a unique and memorable online and in
person presence.
Mid T
e
r
m: (2033)
• Be managing bands on my own, scouting talent and
building up a name for myself.
‣Spend time with Artist managers learning the
ins and outs of schedule/tour managing,
handling itineraries, being able to be a liaison
between my artists and the label/press/lawyers/
agents etc.
Long T
e
r
m: (2043)
• I am a successful A&R manager with many big name
clients, whose careers I helped build.
‣Build up my reputation as someone who knows
talent, can
fi
nd talent, and can change an artists
life by bringing them the tools and resources

6. Skills Analysis
Notable Skills & C
u
r
rent P
r
o
fi
ciencies:
Notable Skills Requ
i
r
ed in T
r
ade & C
u
r
rent P
r
o
fi
ciencies:
Procreate
SOFT
HARD
Novice / Adept / Expert
Windows and Mac OS Novice / Adept / Expert
Verbal and written communication Novice / Adept / Expert
Organization Novice / Adept / Expert
Excel, Google Docs/Spreadsheets
SOFT
HARD
Novice / Adept / Expert
Social Media Proficiency Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Multi-tasking/Detail Oriented Novice / Adept / Expert

7. I help small, struggling artists unlock
their potential and become successful
acts by providing them with resources,
guidance and career maintenance.
P
r
omise

8. Credentials
W
or
k Exp
e
r
ience:
• Head Stylist at Drybar Salon
• Social Media Manager-Self Employed
Education:
• Cosmetology License, Paul Mitchell
• Music Business, B.S., Full Sail University 2023
Aw
a
r
ds:
• Performed backing vocals for Alt
band “Neon Trees”on The Letterman
Show
Picture Relevant
to Your Industry
Goes Here

9. Competition
Levi Leitma
Indus
t
r
y Exp
e
r
ience:
• None listed
Education:
• Current Full Sail university Music Business Major
Lead
e
r
ship Exp
e
r
ience:
• Aviation Operations Specialist in U.S. Army
Skills and P
r
o
fi
ciencies:
• Problem Solving - 0 endorsements
• Presentations - 0 endorsements
• Microsoft Excel - 0 endorsements
Summ
e
r
Misiti
Ov
e
r
all Online P
r
esence:
• 277 connections, customized professional banner
and clean headshot, fairly detailed pro
fi
le, active
on twitter, URL is not customized, very little online
presence.
• Grade: Average , 65 out of 100
HEADSHOT HEADSHOT
Indus
t
r
y Exp
e
r
ience:
• Seasoned Performer
• Artist Social Media/Promotion
Education:
• Current Full Sail university Music Business Major
Lead
e
r
ship Exp
e
r
ience:
• Managed team of 10 hair stylists.
• Front Woman of a Wedding Band
Skills and P
r
o
fi
ciencies:
• Customer Service- 1 endorsement
• Communication- 1 endorsement
• Problem Solving- 1 endorsement
Ov
e
r
all Online P
r
esence:
• 12 connections, no banner, has professional
headshot, not active on any social media, URL is
not customized, very little online presence Grade:
Poor, 35 out of 100

10. Competition
Rachel B
e
r
to
Notew
or
thy Exp
e
r
ience:
• Strong experience in several service industries
Summ
e
r
Misiti
HEADSHOT HEADSHOT
Indus
t
r
y Exp
e
r
ience:
• A&R intern at Atlantic Records
Education:
• Associate of Arts- AA, Communication and Media
Studies
Skills and P
r
o
fi
ciencies:
• Music Development- 1 endorsement
• Public Relations- 0 endorsements
• Artist Development- 0 endorsement
Ov
e
r
all Online P
r
esence:
• 66 connections, no banner image, clean headshot,
very detailed pro
fi
le, no relevant google returns,
no social media, customized URL.
• Grade: Average, 75 out of 100
Indus
t
r
y Exp
e
r
ience:
• Seasoned Performer
• Artist Social Media/Promotion
Education:
• Current Full Sail university Music Business Major
Lead
e
r
ship Exp
e
r
ience:
• Managed team of 10 hair stylists.
• Front Woman of a Wedding Band
Skills and P
r
o
fi
ciencies:
• Customer Service- 1 endorsement
• Communication- 1 endorsement
• Problem Solving- 1 endorsement
Ov
e
r
all Online P
r
esence:
• 12 connections, no banner, has professional
headshot, not active on any social media, URL is
not customized, very little online presence Grade:
Poor, 35 out of 100

11. B
r
and Position
For hiring managers at Record labels, and
management companies who need to
fi
ll A&R
positions, I provide a resolute yet welcoming
and benevolent outlook to the industry
because I have a deep understanding of
musicians/artists, and I have a passion for
cultivating successful artistic careers.
“Summ
e
r
B
r
eaze”

12. Netw
or
king &
M
a
r
keting
Indus
t
r
y Events & O
r
ganizations
• Music Biz 2022
‣ May 2022 | Nashville/Virtual
• BBC Introducing Live
‣ Nov 2021 | London/Virtual
• Mondo.NYC
‣ Oct 2021 | NYC
Digital M
a
r
keting
• P
r
im
a
r
y Content: I enjoy creating written or video content.
Things that can be silly and informative at the same time. I will
create a blog where I can share my thoughts and ideas about the
current events in the industry
• P
r
im
a
r
y Tools: I enjoy TikTok and Twitter for promotional use. I
can use my procreate, and video editing skills to create
interesting, enjoyable content.
• Website: I will use my digital portfolio to showcase my sense of
humor and my out-of-the-box ways of approaching the industry.
Picture of You
Goes Here

13. P
r
ofessional Development
Ment
or
• I need an A&R mentor who has a good amount of
successful bands under their belt, with a good ear
for talent, and good sense of humor. Someone who
doesn’t mind a lot of questions, or a shadow. SPRING
2023
F
or
mal Education
• Music Business, B.S., Full SailUniversity 2023
Technical Skills
• Excel 2021 Essential Training - LinkedIn Learning
November 2021
• Google Docs Essential Training - LinkedIn Learning,
December 2021
• Learning Data Analytics - LinkedIn Learning
February 2022
So
ft
Skills
• Time Management fundamentals- LinkedIn
Learning, Dec 2021
• Develop Your Communication Skills and
Interpersonal In
fl
uence - LinkedIn Learning, Jan
2022
• Powerful Prioritization- LinkedIn Learning, March
2022

14. Summ
e
r
Misiti
You know how the market is
fl
ooded with
thousands of bands who think they’re the next big
thing? Well, what I do is intently listen, observe and analyze acts, and have in
depth discussions with musicians to assess their career potential. In fact, I’ve
worked with dozens of local bands bringing up their instagram follower count,
and landing them exciting gigs!
“

15. Ref
e
r
ences
13-1011.00 - Agents and Business Managers of Artists, Performers, and
Athletes. (2021). Onetonline.Org. https://www.onetonline.org/link/
details/13-1011.00
LinkedIn Learning: Online Courses for Creative,Technology, Business Skills.
(2021). Www.Linkedin.Com/Learning/. https://www.linkedin.com/
learning/subscription/topics?src
Red Light Management. (2021, September 16). Jobs & Internships •.
https://www.redlightmanagement.com/jobs-internships/
A&R Manager | Berklee. (2020). Www.Berklee.Edu. https://www.berklee.edu/
careers/roles/ar-coordinator
DevelopYour Communication Skills and Interpersonal In
fl
uence Learning
Path | LinkedIn Learning, formerly Lynda.com. (2021). LinkedIn.
https://www.linkedin.com/learning/paths/develop-your-
communication-skills-and-interpersonal-in
fl
uence?u=50813145
Atlantic Records Demystifying Music Publishing with Jake Ottmann, SVP of
A&R atWarner/ Chappell. (2020). Atlantic Records O
ffi
cial Website.
https://www.atlanticrecords.com/posts/demystifying-music-
publishing-jake-ottmann-svp-ar-warner-chappell-21351
Glassdoor. (2021). Glassdoor. https://www.glassdoor.com/
pro
fi
le/login_input.htm
google docs and sheets: Online Courses, Training and
Tutorials on LinkedIn Learning. (2021).
LinkedIn. https://www.linkedin.com/learning/
searchkeywords=google%20docs%20and%20s
heets&u=50813145
In De Goot Entertainment. (2020). In De Goot.
https://www.indegoot.com