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Personal Brand Exploration - Aubrey Kelley
- 1. PERSONAL BRAND EXPLORATION Aubrey Kelley Project & Portfolio I: Week 1 June 6, 2021
- 2. Aubrey grew up in the small town of Manila, Arkansas. Being from a small town, there wasn’t much to do other than play sports. This is where Aubrey found his passion for football, and sports in general, began.With this passion, and after some long thinking about what he wanted to pursue as a career, Aubrey found himself wanting to study sports broadcasting. He set a goal to work in the sports broadcasting world in hopes of becoming either a sports analyst or color commentator. IDENTITY
- 3. PROFESSION Potential Job Titles: •Producer •Broadcast Announcer •News Analyst Girl/Guy Next Door - I will work hard and provide my coworkers with an honest and supportive connection. Broadcaster for Sports Network
- 4. • DEMOGRAPHICS: 74% of sports broadcasters are of White ethnicity, 12.7% are of Hispanic/Latino, and 8.1% are African American. The most common degree for this career is a Bachelor’s degree (78%). The average age is 45 years old, and the gender ratio is 78% male and 17% female. • PSYCHOGRAPHICS: Most interest for this field fall in the sports category. Employees are self- motivated and hardworking. • IDEAL AUDIENCE MEMBERS: • Recruiter for ESPN: Brittany Kelley - Senior Recruiter • Gene White - Director, Talent Acquisition for FOX Sports • Hiring Manager for SEC Network [CATEGORY of PEOPLE at Sports Broadcasting Networks TARGET AUDIENCE
- 5. GOALS Short Term:(Immediately After Graduation, 2023) •I plan to be gainfully employed with a major sports network. ‣I will increase my LinkedIn connections by 20% by March 2023. Mid Term: (2030) •My goal by 2030 is to increase my position in the company that I work for, either by moving up in production or becoming a broadcaster. ‣I will increase my work production by 15% by December 2030. Long Term: (2045) •I plan to have a strong presence and regular appearance for the network that employs me. ‣I will increase my online presence by 30% and build my social media following by 2045.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Spreadsheet Software 75% D Word Processing Software 90% Social Perceptiveness 80% Active Listening 100% SOFT HARD Sound Editing Software 10% Enterprise Resource Planning Software 5% Reading Comprehension 30% Speaking 60% SOFT HARD
- 7. I promise to utilize my determination and discipline to produce quality work that keeps the audience engaged with the content the business provides. PROMISE
- 8. CREDENTIALS Work Experience: •Runner for ESPN •Phlebotomist for both RedCross and LifeSouth •Lifeguard Supervisor at Waterville USA Education: •Microsoft Word and PowerPoint Certified • Sports Broadcasting, B.S., Full Sail University (Exp. 2023) Leadership Roles: •Lifeguard Supervisor •Taekwondo Instructor Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Broc Maples Noteworthy Experience: • Co-owner in Brumley Media Aubrey Kelley Industry Experience: • Speech and Debate Coach Education: • Full Sail University • Western Governors University • Reedley College Skills and Proficiencies: • Leadership - 1 • Microsoft Office - 0 • Customer Service - 0 Overall Online Presence: • Broc has 7 connections with a profile lined out with experience, skills, and a personalized url. • Grade: Average, 60 out of 100 Industry Experience: • 0 years in Broadcasting Education: • Full Sail University Leadership Experience: • Lifeguard Supervisor Skills and Proficiencies: • No skills listed - 0 endorsements Overall Online Presence: • There are no connections made, no banner, and half-filled profile page. Only noticeable thing is a profile picture. • Grade: Poor, 5 out of 100
- 10. COMPETITION Gus Ramsey Industry Experience: • 20+ years as SportsCenter Producer Education: • Rollins College Leadership Experience: • Program Director for Dan Patrick School of Sportscasting • Coordinating Producer at ESPN Skills and Proficiencies: • Broadcast - 3 endorsements • Broadcast Journalism - 7 endorsements Aubrey Kelley Overall Online Presence: • Gus has 500+ connections on his personalized LinkedIn account. Possessing a banner over the top, his previous experience, a link to his contact info, and his activity. Though it is missing a profile picture. • Grade: Superior, 99 out of 100 Industry Experience: • 0 years in Broadcasting Education: • Full Sail University Leadership Experience: • Lifeguard Supervisor Skills and Proficiencies: • No skills listed - 0 endorsements Overall Online Presence: • There are no connections made, no banner, and half-filled profile page. Only noticeable thing is a profile picture. • Grade: Poor, 5 out of 100
- 11. AUBREY KELLEY I will produce my best work in everything that I do. I can adapt in order to make sure that I am able to provide the quality work that my employer expects from me, all while maintaining a respectable relationship with my co-workers. “BETTER TODAY THAN YESTERDAY”
- 12. NETWORKING & MARKETING Industry Events & Organizations • Online Business School Workshops ‣ June 4 | Zoom • National Association of Broadcasters Show ‣ Oct. 9-13, 2021 | Las Vegas, NV • TEDxMemphis ‣ October 30, 2021 | Memphis, TN Digital Marketing • Primary Content: I will post a sports-based podcast to gain a following and build credibility of my sports knowledge. • Primary Tools: My content will be available on Apple Podcast and Spotify. I will utilize a business mode Instagram to advertise my content and gain a following. • Website: I can utilize my website by relying on it as evidence that I have some experience talking about the sports world to a public audience.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor who has had experience in the field that I am interested in. They should have a hard work ethic with a determined mindset. March 2023 Formal Education • B.A in Sports Broadcasting | March 2023 Technical Skills • Communication and Media -March 2023 • Computers and Electronics - March 2023 • Telecommunications - March 2023 Soft Skills • Speech Clarity - March 2023 • Written Comprehension - March 2023 • Oral Expression - March 2023
- 14. Aubrey Kelley You know how there is a disconnection between television broadcasters and their audience? Well, what I do is make a personal connection with the audience to keep their attention drawn to the topic being discussed. In fact, I have connected with my podcast audience by communicating with them on my Instagram profile, and by remaining transparent when discussing topics. “
- 15. REFERENCES Sports Broadcaster Demographics. Zippia. (2021, April 30). https://www.zippia.com/sports-broadcaster-jobs/ demographics/. Summary Report for: 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. O*NET OnLine. (n.d.). https:// www.onetonline.org/link/summary/27-3011.00. Indeed Resume. (n.d.). https://my.indeed.com/p/aubreyk-f3tclue. Balls and BS. Buzzsprout. (n.d.). https:// ballsandbs.buzzsprout.com/. NAB: The Voice for America's Radio and TV Broadcasters. National Association of Broadcasters. (n.d.). https:// www.nab.org/. TEDx. TED. (n.d.). https://www.ted.com/tedx/events? autocomplete_filter=memphis&year=Year&month=Month &commit=Submit. Ramsey, G. (n.d.). https://www.linkedin.com. https:// www.linkedin.com/in/steven-gus-ramsey-058275109/. Brumley, C. (n.d.). https://www.linkedin.com. https:// www.linkedin.com/in/caitibrumley/. Kelley, A. (n.d.). https://www.linkedin.com. https:// www.linkedin.com/in/aubrey-kelley-553202197/.