Marcus Davis is pursuing a career in sports broadcasting. He grew up in Columbus, MS and Louisville, KY playing football, which helped shape him into a hardworking person. Davis is currently enrolled at Full Sail University studying sportscasting. After graduating, his short term goal is to get an entry-level job in the field and make 20 industry connections by 2023. His long term goals are to work in a senior position at ESPN and become one of the top sportscasters in the country.

1. PERSONAL BRAND EXPLORATION
Marcus Davis
Project & Portfolio I: Week 1
September 3, 2021

2. The oldest of 4, I grew up with 3 younger sisters.
I am from Columbus, Ms but grew up in
Louisville, Ky. Growing up being the only boy
and playing football all my life helped make me
the tough and nice-minded person I am today. I
dealt with a lot of adversity growing up, but it
built me to become the hard working and
dedicated man I am today. I am enrolled in the
Full Sail University School of Sportscasting after
transferring from Western Kentucky University. I
have a passion for sports and eventually want to
work for ESPN after I graduate.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• Sports Video Broadcast Operator
• Sports Anchor
• Sports Production
HERO BRAND ARCHETYPE –
I am a leader who wants to see and
help everyone succeed and do the
best they can
Sports Analyst for National Television
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4. Sports Television CEO’s
TARGET AUDIENCE
James Pitaro
Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE
CEO at ESPN
Eric Shanks
Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE
CEO at Fox Sports
George Cheeks Outreach Plan:
• I'm going to do background research on him.
• One mode of communication I will use will be email.
• When it gets close to graduation time I am going to
contact and continue to follow up with him.
PROFILE
PICTURE CEO at CBS Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I want to land an entry-level job in my degree field.
‣ Want to gain at least 20 connections within the
industry by May 2023.
Mid Term: (2029)
• Move into a high position working at ESPN
‣ Gain 3-5 years of experience in the
sportscasting business.
‣ Connect/Network with the top sportscasters.
Long Term: (2041)
• Want to be in a senior-level position.
‣ Want to be one of the highest paid
sportscasters.
‣ Become one of the top sportscasters in the
country.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
On air analysis Novice / Adept / Expert
Novice / Adept / Expert
Communication Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Game Cut Sheets Novice / Adept / Expert
Quick Thinking Novice / Adept / Expert
Game Knowledge Novice / Adept / Expert

7. I help CBS become the number 1sports
show by being the best sportscaster in the
country.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• UPS Package Handler
• Walmart Greeter
Education:
• Microsoft Word Certified,
Microsoft Office
• Sportscasting Degree, B.S., Full Sail University (Exp. 2023)
Volunteer Work:
• Helped at All Nation Worship Ministries
• Helped at the Pegasus Parade
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9. COMPETITION
Stephen A. Smith
Industry Experience:
• New York Daily News
• ESPN
Education:
• Winston-Salem State university
Leadership Experience:
• Top writer for Winston-Salem Journal
Skills and Proficiencies:
• Journalist
• Communication
• Actor
Marcus Davis
Overall Online Presence:
• Grade: Superior, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• Team Captain
Skills and Proficiencies:
• Communication
• Editing Skills
• Adobe Creative Cloud
Overall Online Presence:
• No
Grade: Poor, 20 out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Marcus Davis
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• None
Education:
• Full Sail University
Leadership Experience:
• Team Captain
Skills and Proficiencies:
• Microsoft Office
• Communications
• Adobe Creative Cloud
Overall Online Presence:
• None
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For all my colleagues who I will work with at
ESPN, I provide a hard work ethic and someone
who will get my job done because I joke and play
around but when its time to work that is all I'm
focused on.
“TYLAN”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Industry Networking and Career Conference
‣ February 18-19, 2021 | Online
• Statscore Day
‣ 24 March 2021 | Online
• Sports Events Marketing Experience
‣ 25-26 March 2021 | Online
Digital Marketing
• Primary Content: The type of content would be highlight
videos and videos of me commentating games.
• Primary Tools: I will use YouTube to post my videos, but I will
promote my videos using Twitter, Snapchat, and Instagram.
Website: I will use my digital portfolio to show all my work and
what I've done so far.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• Some one who has experience in the broadcast field
and knows what it takes to get there.
Formal Education
• Sportscasting Degree (2023)
Technical Skills
• Adobe Creative Cloud, August 2021
• Game cut sheets, July 2021
• Microsoft Office, May 2019
Soft Skills
• Quick Thinking, March 2021
• Game Knowledge, June 2021

14. Marcus Davis
You know that co-workers argue and fight Well, what I do is I find a solution
and I solve the problem. In fact, I have done it multiple times playing football
and working on a team.
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15. REFERENCES
James pitaro. (2021, August 05). Retrieved from
https://espnpressroom.com/us/bios/james-pitaro/
Eric Shanks. (n.d.). Retrieved from
https://www.foxsports.com/presspass/bios/executives/eric-
shanks
George cheeks heading to CBS, expected to replace Joe
Ianniello. (2020, January 15). Retrieved September 05, 2021,
from https://www.latimes.com/entertainment-
arts/business/story/2020-01-14/george-cheeks-to-run-cbs-
ianniello-viacom
Suttle, R. (2017, July 26). What is the average yearly income
for a sport's broadcaster? Retrieved September 05, 2021, from
https://careertrend.com/average-yearly-income-sports-
broadcaster-7895.html
Sports business conferences. (2021, August 10). Retrieved
September 06, 2021, from
https://www.scoreandchange.com/sports-business-
conferences/
Wroblewski, M. (2021, January 19). What is a color
commentator? Retrieved September 06, 2021, from
https://work.chron.com/color-commentator-20477.html
Stephen A. Smith. (n.d.). Retrieved September 06, 2021, from
https://www.imdb.com/name/nm1946567/
(n.d.). Retrieved September 06, 2021, from
https://learn.org/articles/Sports_Broadcaster_Career_Profile_J
ob_Outlook_and_Educational_Requirements.html