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PERSONAL BRAND EXPLORATION
Izzy Robinson
Project & Portfolio I: Week 1
January 31,2023
IDENTITY
My name is Izzy Robinson. I was born in
Brooklyn New York and moved to Florida
about 8 years ago. I have a strong work ethic
and a passion for physical fitness. I have been
involved in sports my whole life, and a looking
to continue that in a different way in pursuing
a career in Sports broadcasting.
PROFESSION
Potential Job Titles:
• Journalist
• Producer
• Radio Talk Show Host
Hero– What helps me stand out
over others is my mindset and work
ethic. I am self motivated and will do
everything I can to accomplish me
goal.
On Air/Behind the Scenes talentFor Sports Media
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
• I will get an entry level position to prove that I can work
at ESPN.
• I will use Linked in and email to make contact with
Mrs.Monti.
• I will try and contact Taylor Monti about position in
probably a years time.
PROFILE
PICTURE
Talent Acquisition at ESPN
Ashlee Perry
Outreach Plan:
• I can make contact with Ashlee after I make contact
with Taylor Monti.
• A method of contact I can use is email.
• I will try and make contact with Ashlee perry in about 3
years (Midterm)
PROFILE
PICTURE
Director at ESPN
Bradley Loomis
Outreach Plan:
• After working at ESPN Wide world of sports or another
sub level of ESPN I will try and make contact with
Bradley Loomis
• I can use email to contact Bradley Loomis.
• Since this is a long term contact I will try and make
contact with Bradley in 4-5 years.
Recruiter at Disney
Streaming(ESPN +)
GOALS
Short Term: (Immediately After Graduation, YEAR)
• A short term goal I will try and accomplish is to grow
my following on social media by posting content
online.
‣I want to grow my following on all social media
by 15%by May 31st 2024.
Mid Term: (2027)
• A midterm goal I want to accomplish is to get a job
as a producer for some combat sport
(MMA,boxing,pro wrestling).
‣Specifically, I want to get a job for UFC as a
producer by January 31st 2027 .
Long Term: (2030)
• A long term goal of mine is to be the director of a
sports documentary .
‣KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Writing
SOFT
HARD
Novice / Adept / Expert
Editing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Social Media
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Time Management Novice / Adept / Expert
Adaptability Novice / Adept / Expert
I help ___producers ___ do __produce
shows _____ by ___assisting them with any
task.____.
PROMISE
CREDENTIALS
Work Experience:
• Panera Bread (Manager)
Education:
• The Villages Charter High School
• Sportscasting Full sail University (Year 1)
Awards:
• Manager at Panera
• Volunteer at WWE NXT student initiative
COMPETITION
Conor Dixon
Industry Experience: None
Education:
• Full Sail university 2022 to 2024
Leadership Experience:
• None
• None
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Izzy Robinson
Overall Online Presence:
• Conor Dixon has 10 connections. His banner is
customized with his email on it. He has a headshot of
him in the studio in Full sail. His profile doesn’t have a
lot of detail to it but it does have the basics.
• Grade: Average 62 of 100
T
Industry Experience:
• None
Education:
• Education experience goes here
Leadership Experience:
• Manager at Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certfied
• Premier Pro Certfied-
Overall Online Presence:
• I have 11 connections on linked in. My banner is not
customized but I have my contact info in my bio. My
headshot is about the same quality/professionalism as
Connors. I am active on every social media. I would say
I have a little more then the basics but still need more to
stand out.
• Grade: Average ?, 70 out of 100
COMPETITION
Tyrek Bryant
Noteworthy Experience:
• Production Crew
YOUR NAME
HEADSHOT
Industry Experience:
• None
Education:
• Full Sail University (2022-2024)
Skills and Proficiencies:
• Premiere Pro 2022
• Audio Tech -1 endorsement
Overall Online Presence:
• Tyrek has a very professional page. He has built up 15
connections and has a very professional headshot. He
has a custom background and custom URL.
• Grade: Superior 85 out of 100
Industry Experience:
• None
Education:
• Full Sail University (2022-2024
Leadership Experience:
• Manager at Panera Bread
Skills and Proficiencies:
• Microsoft Office-Certfied
• Premier Pro Certfied-
Overall Online Presence:
• I have 11 connections on linked in. My banner is not
customized but I have my contact info in my bio. My
headshot is about the same quality/professionalism as
Connors. I am active on every social media. I would say
I have a little more then the basics but still need more to
stand out.
• Grade: Average ?, 70 out of 100
BRAND POSITION
For those looking to be entertained and are sports
fans who fans who I provide Funny, entertain and
interesting content because I have been put in
challenging situations my whole life and producing
content has been one of them.
“NICKNAME?”
NETWORKING &
MARKETING
Industry Events & Organizations
• G7 Networking
‣ February 8th | Lake Nona
• Entrepreneurs Empower Empire
‣ February 27th | Orlando Convention Center
• USA Fit Games Orlando
‣ July 1st | Orange County Convention Center
Digital Marketing
• Primary Content: I want to create all different types of
content. I want to create fitness/workout content. I also want to
start my own sports podcast. Finally I want to make a
documentary about my journey competing in combat sports
such as wrestling and jiu jitsu
• Primary Tools: I plan to use tik Tok and YouTube to share
my content on social media. I plan to upload on Tik Tok 5
times a week. I am also trying to coordinate a podcast with my
fellow classmates.
• Website: I will use my digital portfolio to advertise my social
media and essentially advertise myself.
PROFESSIONAL DEVELOPMENT
Mentor
• A mentor I am looking for should have a strong mental
mindset and an active lifestyle. They should be able to
challenge me and push me in ways I cant push myself
Formal Education
• Full Sail University Sportscasting (2024)
Technical Skills
• Editing- Edited my high schools news show
August,2022
• Technical Writing- Have written scripts for skits on my
tik tok,scripts for a news show- January-2020
• Social Media-Have obtained a small following on my tik
tok account January 2020-Present
Soft Skills
• Time Management- Was able to balance working at
Panera with Wrestling as my sport and school work
maintaing a 3.5 GPA December 2020-May 2022
• Collaboration-Helped run news crew for my highschool
worked in group of 12 people, August 2021- May-2022
• Leadership- Was the captain of the wrestling team for
one year , December 2021
Izzy Robinson
You know [ the sports entertainment market being over saturated ]? Well,
what I do is offer a new idea when it comes to presenting sports news by
making entertaining skits in a short-compact manner. In fact when I worked
for my schools news show I used that formula in there.
REFERENCES
Taylor Monti - Recruiter - ESPN | LinkedIn. (n.d.). Retrieved
February 5, 2023, from https://www.linkedin.com/in/taylormonti
Tyrek Bryant - Full Sail University - Winter Park, Florida, United
... (n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/in/tyrek-bryant-8a4914250
Ashlee Perry - Director - ESPN | LinkedIn. (n.d.). Retrieved
February 5, 2023, from https://www.linkedin.com/in/ashlee-
perry-06211266
Bradley Loomis - recruiter - the walt disney company | linkedin.
n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/in/bradleyloomis
ESPN | linkedin. (n.d.). Retrieved February 5, 2023, from
https://www.linkedin.com/company/espn

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Robinson_Izzy_SCS_PB1_2023 Feb.pptx

  • 1. PERSONAL BRAND EXPLORATION Izzy Robinson Project & Portfolio I: Week 1 January 31,2023
  • 2. IDENTITY My name is Izzy Robinson. I was born in Brooklyn New York and moved to Florida about 8 years ago. I have a strong work ethic and a passion for physical fitness. I have been involved in sports my whole life, and a looking to continue that in a different way in pursuing a career in Sports broadcasting.
  • 3. PROFESSION Potential Job Titles: • Journalist • Producer • Radio Talk Show Host Hero– What helps me stand out over others is my mindset and work ethic. I am self motivated and will do everything I can to accomplish me goal. On Air/Behind the Scenes talentFor Sports Media
  • 4. TARGET AUDIENCE Taylor Monti Outreach Plan: • I will get an entry level position to prove that I can work at ESPN. • I will use Linked in and email to make contact with Mrs.Monti. • I will try and contact Taylor Monti about position in probably a years time. PROFILE PICTURE Talent Acquisition at ESPN Ashlee Perry Outreach Plan: • I can make contact with Ashlee after I make contact with Taylor Monti. • A method of contact I can use is email. • I will try and make contact with Ashlee perry in about 3 years (Midterm) PROFILE PICTURE Director at ESPN Bradley Loomis Outreach Plan: • After working at ESPN Wide world of sports or another sub level of ESPN I will try and make contact with Bradley Loomis • I can use email to contact Bradley Loomis. • Since this is a long term contact I will try and make contact with Bradley in 4-5 years. Recruiter at Disney Streaming(ESPN +)
  • 5. GOALS Short Term: (Immediately After Graduation, YEAR) • A short term goal I will try and accomplish is to grow my following on social media by posting content online. ‣I want to grow my following on all social media by 15%by May 31st 2024. Mid Term: (2027) • A midterm goal I want to accomplish is to get a job as a producer for some combat sport (MMA,boxing,pro wrestling). ‣Specifically, I want to get a job for UFC as a producer by January 31st 2027 . Long Term: (2030) • A long term goal of mine is to be the director of a sports documentary . ‣KPI to measure progress towards reaching goal. Must be specific and measurable with a timeframe attached.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technical Writing SOFT HARD Novice / Adept / Expert Editing Novice / Adept / Expert Leadership Novice / Adept / Expert Collaboration Novice / Adept / Expert Social Media SOFT HARD Novice / Adept / Expert Graphic Design Novice / Adept / Expert Time Management Novice / Adept / Expert Adaptability Novice / Adept / Expert
  • 7. I help ___producers ___ do __produce shows _____ by ___assisting them with any task.____. PROMISE
  • 8. CREDENTIALS Work Experience: • Panera Bread (Manager) Education: • The Villages Charter High School • Sportscasting Full sail University (Year 1) Awards: • Manager at Panera • Volunteer at WWE NXT student initiative
  • 9. COMPETITION Conor Dixon Industry Experience: None Education: • Full Sail university 2022 to 2024 Leadership Experience: • None • None Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Izzy Robinson Overall Online Presence: • Conor Dixon has 10 connections. His banner is customized with his email on it. He has a headshot of him in the studio in Full sail. His profile doesn’t have a lot of detail to it but it does have the basics. • Grade: Average 62 of 100 T Industry Experience: • None Education: • Education experience goes here Leadership Experience: • Manager at Panera Bread Skills and Proficiencies: • Microsoft Office-Certfied • Premier Pro Certfied- Overall Online Presence: • I have 11 connections on linked in. My banner is not customized but I have my contact info in my bio. My headshot is about the same quality/professionalism as Connors. I am active on every social media. I would say I have a little more then the basics but still need more to stand out. • Grade: Average ?, 70 out of 100
  • 10. COMPETITION Tyrek Bryant Noteworthy Experience: • Production Crew YOUR NAME HEADSHOT Industry Experience: • None Education: • Full Sail University (2022-2024) Skills and Proficiencies: • Premiere Pro 2022 • Audio Tech -1 endorsement Overall Online Presence: • Tyrek has a very professional page. He has built up 15 connections and has a very professional headshot. He has a custom background and custom URL. • Grade: Superior 85 out of 100 Industry Experience: • None Education: • Full Sail University (2022-2024 Leadership Experience: • Manager at Panera Bread Skills and Proficiencies: • Microsoft Office-Certfied • Premier Pro Certfied- Overall Online Presence: • I have 11 connections on linked in. My banner is not customized but I have my contact info in my bio. My headshot is about the same quality/professionalism as Connors. I am active on every social media. I would say I have a little more then the basics but still need more to stand out. • Grade: Average ?, 70 out of 100
  • 11. BRAND POSITION For those looking to be entertained and are sports fans who fans who I provide Funny, entertain and interesting content because I have been put in challenging situations my whole life and producing content has been one of them. “NICKNAME?”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • G7 Networking ‣ February 8th | Lake Nona • Entrepreneurs Empower Empire ‣ February 27th | Orlando Convention Center • USA Fit Games Orlando ‣ July 1st | Orange County Convention Center Digital Marketing • Primary Content: I want to create all different types of content. I want to create fitness/workout content. I also want to start my own sports podcast. Finally I want to make a documentary about my journey competing in combat sports such as wrestling and jiu jitsu • Primary Tools: I plan to use tik Tok and YouTube to share my content on social media. I plan to upload on Tik Tok 5 times a week. I am also trying to coordinate a podcast with my fellow classmates. • Website: I will use my digital portfolio to advertise my social media and essentially advertise myself.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • A mentor I am looking for should have a strong mental mindset and an active lifestyle. They should be able to challenge me and push me in ways I cant push myself Formal Education • Full Sail University Sportscasting (2024) Technical Skills • Editing- Edited my high schools news show August,2022 • Technical Writing- Have written scripts for skits on my tik tok,scripts for a news show- January-2020 • Social Media-Have obtained a small following on my tik tok account January 2020-Present Soft Skills • Time Management- Was able to balance working at Panera with Wrestling as my sport and school work maintaing a 3.5 GPA December 2020-May 2022 • Collaboration-Helped run news crew for my highschool worked in group of 12 people, August 2021- May-2022 • Leadership- Was the captain of the wrestling team for one year , December 2021
  • 14. Izzy Robinson You know [ the sports entertainment market being over saturated ]? Well, what I do is offer a new idea when it comes to presenting sports news by making entertaining skits in a short-compact manner. In fact when I worked for my schools news show I used that formula in there.
  • 15. REFERENCES Taylor Monti - Recruiter - ESPN | LinkedIn. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/taylormonti Tyrek Bryant - Full Sail University - Winter Park, Florida, United ... (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/tyrek-bryant-8a4914250 Ashlee Perry - Director - ESPN | LinkedIn. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/ashlee- perry-06211266 Bradley Loomis - recruiter - the walt disney company | linkedin. n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/in/bradleyloomis ESPN | linkedin. (n.d.). Retrieved February 5, 2023, from https://www.linkedin.com/company/espn

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.