Crispin van Avery's Personal Brand

1. PERSONAL BRAND EXPLORATION
Crispin van Avery
Project & Portfolio I: Week 1
February 3rd, 2022

2. When I was a Baby, my Father left the Navy
Reserves and went back to Active Duty, for the
next 18 years of my life I would not live
anywhere longer than 5 years. Moving to every
corner of the world helped me realize that I
could connect with anyone. Wether it be in
Europe, America or Asia, making people laugh
and enjoy our conversations is something that
comes natural to me. When people read my
work or listen to me talk, they will feel like they
are just talking sports with a guy they have
known forever. My content will be a place for
people to enjoy the fun parts of life, laughing and
joking around while still learning about the
topics.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Journalist/Analyst for Sports
• Entertainer/Performer for Sports
• Broadcast Announcer for Sports
BRAND ARCHETYPE -
When people think of my work the
first thing I want them to do is
chuckle. I am doing this job because
I love it and talking about sports is
fun. Leaning into my Entertainer
Archetype will help the consumers
and myself enjoy sports and love life.
Picture Relevant
to Your Industry
Goes Here

4. Hiring managers or Head Editors
TARGET AUDIENCE
Fred Kirsch
Outreach Plan:
• I will get an internship to gain experience in podcasting
and video production.
• My first method of contact will be to email the Kraft
sports production with my portfolio of work to get my
foot in the door for an interview
• After a 14 days (10 business) I will use twitter to send
Mr. Kirsch links to my work and express how interested
I am in working for him.
PROFILE
PICTURE VP of Content at Kraft Sports
Productions
Nick Gelso
Outreach Plan:
• I will improve my video production skills with a LinkedIn
course and adding a video/podcast element to my blog.
• First I will reach out through the careers option on the
CLNS website, attaching my resume and portfolio of
work.
• After 2 weeks I will reach out through the email address
provided on Mr. Nick’s page also attaching my work.
PROFILE
PICTURE
CEO at CLNS Media
(Owner and operator)
Greg A. Bedard
Outreach Plan:
• After I gain a following of more than 500 people
between my blog and YouTube page I will reach out to
Mr. Bedard
• Using his website I can attach work and links so I can
ask about employment.
• If I haven’t received a response in 2 weeks I will reach
out over twitter as Mr. Bedard is very active there.
PROFILE
PICTURE Editor and Owner of Boston
Sports Journal

5. GOALS
Short Term:
Right after I graduate my first plan is to get a paying job
in the industry
• Get a job writing about an NFL team.
‣ Gain my LinkedIn network from 3 to 150
connections in 12 months
Mid Term: (2025)
• Work for Kraft sports Entertainment, writing and
podcasting about the Patriots.
‣ Add video to my blog which will make my
average viewership go from 17.5 views to over
100.
Long Term: (2035)
• Have my own TV/Radio show.
‣ By posting more content and a more wide
range of said content will boost my Twitter
account to over 10K followers.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Publishing software
SOFT
HARD
Adept
Analytical software Novice
Communications Expert
Research and Analysis Adept
Audio and Video Editing
SOFT
HARD
Novice
Spreadsheet Software Novice
On camera Telecommunications Adept
Critical Thinking Adept

7. I help Sports fans enjoy life by connecting
with me through a little humor and
knowledge.
PROMISE

8. CREDENTIALS
Work Experience:
• Surf dogs, Kitchen manager
• Diamond Extermination, Licensed Pest
Control Technician
Education:
• Media Communications Certificate, Full
Sail University (2021)
• Sports Broadcasting, B.S., Full Sail University (2023)
Awards:
• Eagle Scout
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joshua Berrios
Noteworthy Experience:
• Legendary Guest Rep. For Orlando Magic
Crispin van Avery
HEADSHOT HEADSHOT
Industry Experience:
• Legendary Guest Service Rep. for
Orlando Magic
• Broadcaster for Nunez Productions
Education:
• Sports Broadcasting B.S. Full Sail University (Current)
Skills and Proficiencies:
• Spanish and English - 0 endorsements
• Communications - 0 endorsements
• Presentations - 0 endorsements
Overall Online Presence:
• Joshua has 237 connections, way more than me and
his banner image is a nice one for his podcast.
Joshua’s headshot is professionalism with a semi-
detailed profile, a good Bio and an easy link to his
podcast. His activity is low and little interaction with
others but the page itself is nice.
• Grade: Superior, 80 out of 100
Industry Experience:
• N/A
Education:
• Media Communications Certificate, Full Sail University
(2021)
• Sports Broadcasting B.S. Full Sail University (Current)
Leadership Experience:
• Kitchen Manager for 2 years
• Eagle Scout
Skills and Proficiencies:
• Communications - 0 endorsements
• Presentations - 0 endorsements
• Research - 0 endorsements
Overall Online Presence:
• My LinkedIn needs work, I only have 3 connections and
very little is visually pleasing on my page. My Headshot
and Banner will have to be improved while I also
connect with more people. My blog is the only thing
easy to find and I must have more people to connect
with and endorse me.
• Grade: Poor, 45 out of 100

10. COMPETITION
Bobby Manning
Industry Experience:
• Basketball writer SB Nation (2016-
2020)
• Content Producer CLNS Media (2020-
current)
Education:
• Communications, Journalism B.S. Syracuse University
(2012-2016)
Leadership Experience:
• Managing Editor for The Tanner Times (2013-2016)
Skills and Proficiencies:
• Blogging - 3 endorsements
• Writing - 3 endorsements
• Journalism - 3 endorsements
Crispin van Avery
Overall Online Presence:
• Bobby has 279 Connections with a nice banner of his
Ala Mater. While he has no profile picture at all the rest
of the profile is in depth. He has tons of experience
listed and multiple links to his previous work. Not very
active on LinkedIn, more on Twitter, with no customized
URL.
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Media Communications Certificate, Full Sail University
(2021)
• Sports Broadcasting B.S. Full Sail University (Current)
Leadership Experience:
• Kitchen Manager for 2 years
• Eagle Scout
Skills and Proficiencies:
• Communications - 0 endorsements
• Presentations - 0 endorsements
• Research - 0 endorsements
Overall Online Presence:
• My LinkedIn needs work, I only have 3 connections and
very little is visually pleasing on my page. My Headshot
and Banner will have to be improved while I also
connect with more people. My blog is the only thing
easy to find and I must have more people to connect
with and endorse me.
• Grade: Poor, 45 out of 100

11. BRAND POSITION
If you like sports then I provide you with the best
coverage. Instead of the boring, dry other writers
I’m not going to drown you with stats or overload
you with quotes. You will learn something while
having a good laugh and when you look up at the
end of the story, time has flown by.
“ENTERTAINER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SUPER TECH, SPORTTECHIE
‣ Feb, 9 | ONLINE
• SBJ state of the industry conference
‣ MARCH 30-31 | VIRTUAL
• National sports forum
‣ March 02 | Austin, Texas
Digital Marketing
• Primary Content: My primary output will be writing articles
the make you laugh but tell you something you never knew
about the respective team. Video and Podcast will be
produced as well but all my work will focus on informing
people with a chuckle.
• Primary Tools: Twitter is the best place to advertise my
content, with YouTube helping as well. Twitter is really good to
spread information fast and will easily advertise my work.
• Website: My brand awareness was at 0.0% before this week,
I have so much work to do. My portfolio will help consolidate
everything so I can balance my work to become a well
rounded employee people are looking to hire.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I am looking for is someone who can help me get
better at the technology side of the business. Editing is difficult
for me so I need someone who can guide me. By 2023 I
should find a mentor to help me with those things and also
improving my communication and connecting skills.
Formal Education
• Media Communications Certificate, Full Sail University (2021)
• Sports Broadcasting B.S. Full Sail University (Current)
Technical Skills
• Take Video editing course - LinkedIn Learning, March
2022
• Take Audio editing course - Udemy, April 2022
• Data Analytical class- LinkedIn, May 2022
Soft Skills
• Media Communities - Full Sail University, March 2022
• Get internship to improve communication and editing
skills - CLNS media , Should hear back in Fall 2022
• Turn my blog into a video/podcast as well - Patty Talks
Pats, February 2022

14. Crispin van Avery
You know how people don’t read the newspaper or written articles
anymore? My writing will not just spur interest but every piece will blow up.
My consumers will connect with me, eagerly awaiting to read my next piece
to send to a friend or use against them at a bar. Just by looking at the
interaction numbers on my measly blog, my writing is a place for connection,
community, learning and laughs.

15. REFERENCES
27-2099.00 - entertainers and performers, sports and related workers, all other.
O*NET OnLine. (n.d.). Retrieved February 6, 2022, from
https://www.onetonline.org/link/summary/27-2099.00
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine.
(n.d.). Retrieved February 6, 2022, from
https://www.onetonline.org/link/summary/27-3011.00
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.).
Retrieved February 6, 2022, from
https://www.onetonline.org/link/summary/27-3023.00
Entertainer Brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2022, January 8).
Retrieved February 3, 2022, from https://www.kayeputnam.com/brand-
archetype-entertainer/
Fred Kirsch. Extreme Networks. (n.d.). Retrieved February 6, 2022, from
https://www.extremenetworks.com/extreme-networks-blog/author/fredk/
Joshua Berrios - broadcaster - Nuñez productions | linkedin. (n.d.). Retrieved
February 6, 2022, from https://www.linkedin.com/in/joshua-berrios-
70a8571b2
Bobby Manning - NBA columnist - boston sports ... - linkedin. (n.d.). Retrieved
February 6, 2022, from https://www.linkedin.com/in/realbobmanning
Nick gelso - CEO - CLNS media | linkedin. (n.d.). Retrieved February 6, 2022,
from https://www.linkedin.com/in/nick-gelso-28070989
Boston Sports Journal. BostonSportsJournal.com. (n.d.). Retrieved February 6,
2022, from https://www.bostonsportsjournal.com/author/GregABedard
Event calendar. (n.d.). Retrieved February 6, 2022, from
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business-calendar-events-conferences/
Top audio editing courses online - updated [February 2022]. Udemy. (n.d.).
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editing/
https://www.linkedin.com/learning/subscription/topics/data-analysis-2?src=go-
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MKAG_Nonbrand_Phrase_pkw.%2Bdata+%2Banalytics+%2Bclasses_pmt.b_
pcrid.470643107237_pdv.c_plc._trgid.kwd-
303472890841_net.g_learning&trk=sem_src.go-pa_c.LLS-
C_NAMER_US_T1_EN-
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MKAG_Nonbrand_Phrase_pkw.%2Bdata+%2Banalytics+%2Bclasses_pmt.b_
pcrid.470643107237_pdv.c_plc._trgid.kwd-
303472890841_net.g_learning&mcid=6841886150127296640&cname=LLS-
C_NAMER_US_T1_EN-
US_SEM_SEM_GoogleAds_NA_All_NA_NA_Core_NA_Biz-Data-Analysis-
MKAG_Nonbrand_Phrase&camid=11272822787&asid=110260234773&target
id=kwd-
303472890841&crid=470643107237&placement=&dev=c&ends=1&gclid=Cj0
KCQiAgP6PBhDmARIsAPWMq6lsq1sUGHq-
Rb2zADrYnuc08b9C88zgaN1IQoxjkkIW1J0kGyJHwZ0aAjRjEALw_wcB&gclsr
c=aw.ds
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pa&veh=sem_src.go-pa_c.LLS-C_NAMER_US_T1_EN-
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C_NAMER_US_T1_EN-
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d.470589627763_pdv.c_plc._trgid.kwd-
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C_NAMER_US_T1_EN-
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MKAG_Nonbrand_Phrase&camid=11272822703&asid=111501655420&target
id=kwd-
300415157238&crid=470589627763&placement=&dev=c&ends=1&gclid=Cj0
KCQiAgP6PBhDmARIsAPWMq6nELw7RycaKJ1gciuGvdyIvhrcRuzjhhaCRRq
3s4SdyHgHilMvEBlUaAmdDEALw_wcB&gclsrc=aw.ds
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