Develop a presentation using Keynote or PowerPoint that explores the following components of your personal brand. For this project, it may be best to focus your search on companies that you would like to work for (or with as an entrepreneur) and your future occupation (or current).

1. PERSONAL BRAND EXPLORATION
Phillip Gabriel
Project & Portfolio I: Week 1
SEPTEMBER 1, 2021

2. I am 19 years old and 5’2. I am shorter than
most my age, I dress in brighter colors, I always
wear a bright red Phillies hat. In the past I have
been self conscious about my appearance as a
whole. But I have learned after living on my own
once I began in Full Sail, I have learned that I
need to be comfortable in my own skin because
my future is now truly in my hands.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Sports? News reporter
• Radio Talk Show Host
• Staff Writer
BRAND ARCHETYPE - Since my
top brand archetype is Maverick,
that means “you don’t do things in
the “traditional” way in which they
are normally done”. Going against
the grain so that make will make me
unique in the eyes of others.
Broadcaster for Sports
Picture Relevant
to Your Industry
Goes Here

4. TARGET AUDIENCE
Recruiting & Hiring
Managers
Outreach Plan:
• Once looking over detail about a specific role/ job
opening, I’ll write a short paragraph about how & why I
would be a good fit for the job.
• I will send an email with my resume, an example of one
of my top pieces of work at the time, along with my
website.
• If I have a number to reach the contact at, I would most
likely give them a call to follow up.
PROFILE
PICTURE
at PHILADELPHIA PHILLIES
Recruiting & Hiring
Managers
Outreach Plan:
• Once looking over detail about a specific role/ job
opening, I’ll write a short paragraph about how & why I
would be a good fit for the job.
• I will send an email with my resume, an example of one
of my top pieces of work at the time, along with my
website.
• If I have a number to reach the contact at, I would most
likely give them a call to follow up within two weeks of
first contact.
at NBC Sports Bay Area
DINA LALIC
Outreach Plan:
• Once looking over detail about a specific role/ job
opening, I’ll write a short paragraph about how & why I
would be a good fit for the job.
• I would try to call and email my resume, an example of
one of my top pieces of work at the time, along with my
website.
• I would follow up this time with an email just over a
week after first contact.
Recruiting Operations
Manager at WWE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Get hired at a local news station and/or similar entry
level job in the sportscasting/news industry.
‣ Using this job title/role I plan to begin to
increase my LinkedIn profile connections by
7% by the end of 2022.
Mid Term: (2024 or 25’ after I’ve been at the workplace
for at least a year and a half)
• Using my job/role to expand my social media
following, more specifically Twitter and Instagram.
‣ I will grow my personal brand by consistently
publishing social media content and use the
connections and reach that come with my job
to increase my following on all social accounts
by 15%-20%.
Long Term: (2030)
• Expand my LinkedIn connection and grow reputation
‣ Get 5 testimonials from highly well-respected
people in my industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Storytelling
SOFT
HARD
Novice / Adept / Expert
Video Editing Novice / Adept / Expert
Problem- solving skills Novice / Adept / Expert
Attention to details Novice / Adept / Expert
Script Writing
SOFT
HARD
Novice / Adept / Expert
Time Management Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help sports broadcast viewers feel closer to
their favorite team by energic play-by-play
commentary.
PROMISE

8. CREDENTIALS
Work Experience:
• Commentary for WTHS Boys & Girls
Basketball games
• WWE NXT 2021-present
• Camp Sequoia 2014-present
• Retail stores
Education:
• Mental Health First Aid Certified ,
National Council for Mental Health
Wellbeing
• CPI Certified, Crisis Prevention Institute
• Sportscasting, B.S., Full Sail University (2023)
Volunteer Work:
• WWE NXT
• Tech Crew for WTHS Dance Concerts
• Photographer for Yearbook
Picture Relevant
to Your Industry
Goes Here