Personal Brand Exploration - Timothy TeloTimothyTelo
A presentation based off of Timothy Telo's personal brand! This project was completed on behalf of my Portfolio 1 course at Full Sail University. Completed 02/2022
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Personal Brand Exploration - Timothy TeloTimothyTelo
A presentation based off of Timothy Telo's personal brand! This project was completed on behalf of my Portfolio 1 course at Full Sail University. Completed 02/2022
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. My name is Chip Pratt and I am a 21 year
old college student originally from Tulsa,
Oklahoma and I currently reside in
Bentonville, Arkansas. Growing up my
passion was basketball and that
determination and drive that I had for the
game allowed me to play at the highest
level that I could possibly play at and
shaped me into the man I am today. But,
even though that I'm not playing any more
my passion for the game still runs deep
and I still want to be a part of evolving the
game as it grows. One of my goals that I
am looking to accomplish in my life would
be to start my own sports apparel brand
and possibly a basketball training
company to help young aspiring athletes
live out their dreams.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Public Relations Manager
• Marketing Research Analyst
HERO ARCHETYPE - I go
about my work with an attitude to
get things done no matter how
challenging it appears to be. I like
to put myself out there and take
actions and be decisive even if it
makes me feel vulnerable because
I know that's the only way that's the
only way I will achieve my goal
that improves the world.
Digital Marketing for Sports Apparel Industry
Picture Relevant
to Your Industry
Goes Here
4. Recruiters and Hiring Managers at
Sports Apparel Companies
TARGET AUDIENCE
Tiffany McCulloch
Outreach Plan:
• Find out more about Nike and if they have
internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Tiffany by June
2022 and have a solid connection even though
I’m not graduating until June 2023.
Nike Sr. Recruiter
Scott Walker
Outreach Plan:
• Find out more about Adidas and if they have
internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Scott by June
2022 and have a solid connection even though
I’m not graduating until June 2023.
Senior Executive
Recruiter at Adidas
Christina Barrett
Outreach Plan:
• Find out more about Under Armour and if
they have internships for post grads.
• I will make my initial contact with this person
via LinkedIn.
• I would like to follow up with Christina by
June 2022 and have a solid connection even
though I’m not graduating until June 2023.
PROFILE
PICTURE Lead, Talent Acquisition
at Under Armour
5. GOALS
Short Term: (Immediately After Graduation, 1
YEAR)
• Get my first job in the marketing field using
LinkedIn.
‣ Grow my LinkedIn account by 10 to 15%
within 12 months of graduation.
Mid Term: (5-10 YEARS)
• Start my sports apparel brand and build brand
awareness.
‣ Developing and publishing brand content
on my social media platforms and grow
my social media pages at least 10k
followers within two years.
Long Term: (15-20 YEARS)
• Focus and grow my sports apparel brand full-
time.
‣ Grow a nation wide audience for my
company by increasing social media
followers by 20% within three years.
6. SKILLS ANAL
YSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Researching
SOFT
HARD
Novice / Adept / Expert
SEO Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Oral Comprehension Novice / Adept / Expert
Web development software
SOFT
HARD
Novice / Adept / Expert
Adobe Photoshop software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Active Listening Novice / Adept / Expert
7. I’ll help athletes find the right
sports apparel by learning what
customers want and providing
those products.
PROMISE
8. CREDENTIALS
Work Experience:
• Volunteered at children's
basketball camp.
• Volunteer as a public speaker at
middle school basketball camp.
Education:
• Google Ad Certification Course
(Exp. December 2020)
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Awards:
• None Listed
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Shawn Pennington
Leadership Experience:
• Manager at McDonald’s
• Security officer at Davis Health system
Chip Pratt
Industry Experience:
• None listed
Education:
• Current Full Sail University Digital
Marketing Student
Skills and Proficiencies:
• Product management - 0 endorsements
• English - 0 endorsements
• Research - 0 endorsements
Overall Online Presence:
• 5 connections, banner image not
customized, no head shots or
professionalism, good amount of detail,
no published articles, not active on other
social media's that I'm aware of, LinkedIn
URL is not customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• None Listed
Education:
• Current Full Sail University Digital
Marketing Student
Leadership Experience:
• None Listed
Skills and Proficiencies:
• English - 0 endorsements
• Marketing - 0 endorsements
• Strategy - 0 endorsements
Overall Online Presence:
• 1 connections, banner image customized,1
head shot and no professionalism,
minimum amount of detail, no published
articles?, not active on other social media
networks, LinkedIn URL is customized.
• Grade: Poor, 25 out of 100
10. COMPETITION
Colin Talbot
Leadership Experience:
• Director of e-commerce at international
playground
• Digital marketing manager at Natori
Chip Pratt
Industry Experience:
• Ecommerce and digital
marketing specialist passion
for design and tech
Education:
• None Listed
Skills and Proficiencies:
• Styling - 4 endorsements
• SEO - 4 endorsements
• Social Media Marketing- 3 endorsements
Overall Online Presence:
• 462 connections?, banner image
customized, very professional and a
professional headshot, very detailed, no
published articles, not active on other
social media's that I'm aware of, LinkedIn
URL is customized.
• Grade: Poor, Average, or Superior?, 85 out
of 100
Industry Experience:
• None Listed
Education:
• Current Full Sail University Digital
Marketing Student
Leadership Experience:
• None Listed
Skills and Proficiencies:
• English - 0 endorsements
• Marketing - 0 endorsements
• Strategy - 0 endorsements
Overall Online Presence:
• 1 connections, banner image customized,1
head shot and no professionalism,
minimum amount of detail, no published
articles?, not active on other social media
networks, LinkedIn URL is customized.
• Grade: Poor, 25 out of 100
11. BRAND POSITION
For Hiring Managers at Sports Apparel
Companies who are looking to fill a digital
marketing position, I provide a driven and
persistent approach to understand your goals and
produce results for your company because my
passion is sports and I am very thorough and I
strive for perfection when it comes to anything
related to digital marketing.
“RESILIENT”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Association
‣ November 3-5, 2021 | Online
• Internet Marketing Association
‣ October 1, 2021 | Online
• American Advertising Federation
‣ No date | Online
Digital Marketing
• Primary Content: I plan to start a blog on my portfolio
website sharing marketing techniques, content
strategy and anything else I learn throughout the
course of my work and research.
• Primary Tools: Which social networks or online tools
will you use to promote your content? How often?
What format? I will have a link tree that connects my
social media accounts to my website. I will update my
blog weekly and I will either post on my social media
or use email marketing to send monthly news to my
subscribers.
• Website: I will use my digital portfolio website as an
about me section for my main website that I plan to
develop for my future businesses so people can learn
more about me.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I'm looking to be mentored by someone with at
least five years of experience in the Digital
marketing field. Someone who is easy-going and
able to provide me with the necessary tips and
tricks in the field. I would like my mentor to be a
few years older than me but still in my age group
so I can relate with them and strive to be like
them. Fall of 2023.
Formal Education
• B.S in Digital Marketing from Full Sail University
2023.
Technical Skills
• Email Marketing - LinkedIn Learning, September
2023
• Photoshop - LinkedIn Learning, December 2023
• Content Management Systems (CMS) - LinkedIn
Learning, March 2024
Soft Skills
• Critical Thinking - LinkedIn Learning, October
2023
• Reading Comprehension - LinkedIn Learning,
January 2024
• Social Success at Work - LinkedIn Learning, April
2024
14. Chip Pratt
Y
ou know how most sports
companies seem to be behind
when it comes to certain fashion
trends? Well, what I do is thorough
marketing research and content strategy for sports
companies. In fact, I did some marketing research
and content strategy for a company and they were
able to have a successful launch and have a 15% net
profit increase throughout that quarter.
“
15. REFERENCES
Summary report for: 11–2021.00 - Marketing Managers. (2021). Onet
Online. https://www.onetonline.org/link/summary/11-2021.00
Summary report for: 13–1161.00 - Marketing Research Analyst and
Marketing Specialist. (2021). Onet Online. https://
www.onetonline.org/link/summary/13-1161.00
Summary report for: 11–2032.00 - Public Relations Managers.
(2021).
Onet Online. https://www.onetonline.org/link/summary/
11-2032.00
The Hero AKA Warrior, Champion, Victor. Kaye Putnam. https://
www.kayeputnam.com/brandality-archetype-hero/
Creators, C. (2018, November 20). [Photograph]. https://
unsplash.com/photos/gMsnXqILjp4
Creators, C. (2018, August 8). [Photograph]. https://unsplash.com/
photos/RSc6D7bO0fA
Tiffany McCulloch. (n.d.). LinkedIn. https://www.linkedin.com/in/
tiffanyreardon
Scott Walker. (n.d.). LinkedIn. https://www.linkedin.com/in/
scottwalkerrecruit
Christina Barrett. (n.d.). LinkedIn. https://www.linkedin.com/in/
christina-barrett
Shawn Pennington. (n.d.). LinkedIn. https://www.linkedin.com/
in/shawn-pennington-0226ab1b4/
Colin Talbot. (n.d.). LinkedIn. https://www.linkedin.com/in/
cttalbot/
2021 Symposium for the Marketing of Higher Education (Online).
(n.d.). American Marketing Association. https://www.ama.org/
events/conference/2021-symposium-for-the-marketing-of-higher-
education-online/?
utm_medium=adwords&utm_campaign=&utm_source=&gclid=Cjw
KCAjw49qKBhAoEiwAHQVTo_N4g9odVye_VfuDyKobK_RUheS
XAtDvm8c6GclPe_yp_pq-_78kAxoCz2sQAvD_BwE
Impact 21 Marketing to a New World October 1, 2021. (n.d.). IMA
Network. https://imanetwork.org/
Online resources. (n.d.). American Advertising Federation. https://
www.aaf.org/
Email Marketing. (n.d.). LinkedIn Learning. https://
www.linkedin.com/learning/topics/email-marketing?u=50813145
Photoshop. (n.d.). LinkedIn Learning. https://www.linkedin.com/
learning/topics/photoshop?u=50813145
Content Management Systems (CMS). (n.d.). LinkedIn Learning.
https://www.linkedin.com/learning/topics/content-management-
systems-cms?u=50813145
Figliuolo, M. (2020, October 6). Critical Thinking. LinkedIn
Learning. https://www.linkedin.com/learning/critical-thinking/
welcome-to-critical-thinking-2?u=50813145
Kotchian, V. (2016, March 11). Test Prep: GRE Reading
Comprehension Overview. LinkedIn Learning. https://
www.linkedin.com/learning/test-prep-gre/reading-
comprehension-overview?u=50813145
Dewett, T. (2019, July 30). Social Success at Work. LinkedIn
Learning. https://www.linkedin.com/learning/social-success-at-
work/components-of-success?u=50813145
