My personal brand exploration presentation

1. PERSONAL BRAND EXPLORATION
Jerick Pratt
Project & Portfolio I: Week 1
June 11, 2023

2. IDENTITY
I am someone who grew up being very quiet and
keeping to myself. The one thing that I was
never afraid to speak my mind about however
was sports. Now after having gotten out of my
shell through acting, I have a desire to use that
still burning passion for sports and develop a
career in sports broadcasting and becoming a
play-by-play announcer. I have always had big
goals for myself, and I have no plans to slow that
down now as I plan to fully pursue this career to
the top of the field. I love the feeling that sports
are able to provide and the ability to add to that
feeling by being a great broadcaster is
something I have become more and more
obsessed with and excited to see what the future
holds.

3. PROFESSION
Potential Job Titles:
• Sports Play by Play
• Anchor
• Reporter
Guy Next Door ARCHETYPE –
with this archetype I’m very
hardworking while also being
relatable with my audience. In this
industry being able to discuss topics
that not just interest me but also my
audience and putting as much work
into as possible.
Sports Broadcasting

4. Recruiters and HR of Sports Media Companies
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Create website/YouTube channel displaying capabilities
in sports media.
• Plan to connect with her and others that she is
connected with as well on LinkedIn.
• Continue to check ESPN careers page for job
opportunities and reaching out when a position of
desire opens.
Sr. Recruiter at ESPN
Cynthia Toscano, M
Outreach Plan:
• Develop resume/demo reel displaying sports and media
knowledge and skills.
• Connect with on LinkedIn and follow companies' social
media pages.
• Check for local events in Los Angeles being run by
Fanduel to increase interaction.
Sr. Talent Acquisition
Recruiter at Fanduel
Kristen Gonzalez Outreach Plan:
• Increase social media following through sports takes
and sports blog/YouTube channel.
• Connect on LinkedIn as well as interact with
companies' social media pages about sports topics.
• Attend local Barstool sport events and check for
potential job openings.
Talent Acquisition at
Barstool Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023 )
• Start a sports blog/YouTube channel to establish
audience and following.
‣Steadily be growing page with at least 100
subscribers by end of 2023. Also grow social
media especially LinkedIn with more
connections with industry individuals.
Mid Term: (2028)
• Work for a TV network, working in booth during
games.
‣Have used channel to establish audience and
gain credibility to draw more connections and
get job working up to play by play.
Long Term: (2043)
• Be calling games on major TV network every week.
‣Having displayed great work ethic and sports
knowledge become top of the game when it
comes to play by play announcing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technological Knowledge
SOFT
HARD
Novice / Adept / Expert
Listening Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Time Management Novice / Adept / Expert
f
Speaking
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I will help networks deliver interesting
exciting game broadcasts for fans by being
the most knowledgeable and prepared for
sporting events.
PROMISE

8. CREDENTIALS
Work Experience:
• Acting work on films, shows,
commercials, and short films doing a
variety of roles and jobs.
• Years of experience bartending and
serving in restaurants communicating and
entertaining guests.
Education:
• Sports Broadcasting Certificate, Full Sail
University 2023
Leadership Roles:
• Trainer and manger at restaurant jobs,
being relied on to teach and lead
coworkers.
• Cast as lead in film, expected to lead and
deliver main message of film.

9. COMPETITION
Richard Moss
Industry Experience:
• Still student in school with no industry
experience
Education:
• Currently studying sportscasting at Full Sail University
• AA in communications from Borough of Manhattan
Community College 2019
Leadership Experience:
• 7 years in United States Army as Information
Technology Specialist
• 1.5 years as Retail Sales Associate at Nike
Skills and Proficiencies:
• Social Networking – 1 endorsement
• Management – 1 endorsement
• Troubleshooting – 1 endorsement
Jerick Pratt
Overall Online Presence:
• 135 Connections with a customized banner
• Professional headshot
• Profile with good amount of detail including resume
• No other social media linked on profile
Education:
• Currently studying sportscasting at Full Sail University
• Attend University of Arizona for 2 years with no degree
Leadership Experience:
• 8 years working in restaurants as various positions
• Management experience and trainer at multiple
different jobs
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership - 0 endorsements
• Adobe Knowledge - 0 endorsements
Overall Online Presence:
• 1 Connection without a customized banner
• Professional headshot
• Profile with little amount of information, new profile
• No other social media linked
Industry Experience:
• Still student in school
• Experience on camera through acting
work

10. COMPETITION
Sean Maldonado
Leadership Experience:
• Multiple years doing play by play at multiple different
colleges for various sports
• Volunteers as coach at the Miracle League of
Westchester
Jerick Pratt
Industry Experience:
• Play by Play/ Color Commentator at
St. Thomas Aquinas College and
Mercy College
Education:
• BS in Media Studies/ Radio and Television Production
at Mercy College 2019
• Associate’s Degree in Communication and Media
Studies at SUNY Westchester Community College
2017
Skills and Proficiencies:
• Broadcasting - 0 endorsements
• Sports Writing - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 74 Connections without a customized banner
• Professional headshot
• Profile with various amount of detail including resume
• No other social media linked
Industry Experience:
• Still student in school
• Experience on camera through acting
work
Education:
• Currently studying sportscasting at Full Sail University
• Attend University of Arizona for 2 years with no degree
Leadership Experience:
• 8 years working in restaurants as various positions
• Management experience and trainer at multiple
different jobs
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership - 0 endorsements
• Adobe Knowledge - 0 endorsements
Overall Online Presence:
• 1 Connection without a customized banner
• Professional headshot
• Profile with little amount of information, new profile
• No other social media linked

11. BRAND POSITION
For fans who want to hear knowledgeable and
exciting broadcasts, I provide an extensive
knowledge of not just what is happening in the
game but also in the sport in general because
someone who is calling the game and is prepared
and engaged makes the experience for fans
remarkably more enjoyable.
JERICK PRATT

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Associations of Broadcasters
• American Sportscasters Association
• Los Angeles Networking Event
‣ June 22 Glendale, CA
Digital Marketing
• Primary Content: The content I plan to create would revolve
around talking sports topics that are popular as well as also
live commentating big sporting events live
• Primary Tools: I will do this through my YouTube channel
and promote it through my social media pages; Twitter,
Instagram, LinkedIn. I will do it as frequently as there are
important games; i.e. Sunday Night Football, Monday Night
Football. Also post content frequently throughout the week
• Website: Use digital portfolio to display work done through
school and recent work posted on channel and pages.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am going to seek a mentor who has established
themselves as a play-by-play sports commentator. I
would prefer it to be someone who has done so with a
college degree to help provide guidance on route to
take.
Formal Education
• Certificate in Sportscasting at Full Sail University 2023
Technical Skills
• New Media Tools– Full Sail University March 2023
• Experience being on camera through acting jobs and
acting classes – Actors Workshops January 2019
• Broadcast Writing – Full Sail University May 2023
Soft Skills
• Experience entertaining people through years of
working at restaurants as well as management
experience
• Intro into Sportscasting – Full Sail University February
2023
• Sports Digital Production – Full Sail University April
2023

14. Jerick Pratt
You know how sometimes you watch a sporting event, and the announcer is
unaware of some rules or doesn’t seem interested? Well, what I do is
provide an extensive knowledge of sports and bring enthusiasm to uplift the
game experience. In fact, have brought lots of energy in multiple different
film productions and provided many sports facts and knowledge through
social media.

15. REFERENCES
27-3011.00 – Broadcast Announcers and Radio Disc Jockeys.
(n.d.). Retrieved June 5, 2023, from
https://www.onetonline.org/link/summary/27-3011.00.
27-3023.00 - News Analyst, Reporters, Journalists. (n.d.).
Retrieved June 5, 2023, from
https://www.onetonline.org/link/summary/27-3023.00.
27-2012.03 – Media Programming Directors. (n.d.). Retrieved
June 7, 2023, from
https://www.onetonline.org/link/summary/27-2012.03.
Riley, A. (2023). Amy Riley LinkedIn Profile. Retrieved June 8,
2023, from https://www.linkedin.com/in/amy-riley-3629677/.
Gonzalez, K. (2023). Kristen Gonzalez LinkedIn Profile.
Retrieved June 8, 2023, from
https://www.linkedin.com/in/kristen-gonzalez-406138150/.
Toscano, C. (2023). Cynthia Toscano, M.S. LinkedIn Profile.
Retrieved June 8, 2023, from
https://www.linkedin.com/in/cynthia-toscano1024/.
Moss, R. (2023). Richard Moss LinkedIn Profile. Retrieved
June 9, 2023, from https://www.linkedin.com/in/richard-mossjr/.
Maldonado, S. (2023). Sean Maldonado LinkedIn Profile.
Retrieved June 9, 2023, from
https://www.linkedin.com/in/sean-maldonado-34b003187/.
The Voice for the Nation's Television and Radio
Broadcasters. (2023). Retrieved from National
Association of Broadcasters:
https://www.nab.org/default.asp.
American Sportscasters Association. (2023). Retrieved
from Americna Sportscasters Online:
http://www.americansportscastersonline.com.
Condon, J. (2017). Auburn Sports Network Radio Booth
[Photograph]. SB Nation.
https://www.collegeandmagnolia.com/2017/9/5/162521
52/view-from-the-radio-booth-georgia-southern.
Wrubell, G. (2019). Broadcast Booth View from SDCCU
Stadium [Photograph]. Twitter.
https://twitter.com/gregwrubell/status/12009267810893
12769.