Over 20 years of trail blazing success in fuelling organic growth through focused Channel sales & business development strategies

1. V VASUDEVAN
Contact: +91 9686433833; Email: vasudevanvenkat9@gmail.com
Address: House No 4160, Lakshmi Villa, 9th
Cross, Subraamanyanagar, Bangalore - 560021
SEASONED BUSINESS PROFESSIONAL
Over 20 years of trail blazing success in fuelling organic growth through focused Channel sales & business development
strategies
Products handled include material handling equipment, pumps & generators, construction material, printing,
elevators, industrial products, Interior Design, & e-learning.
PROFILE
 Professionally matured top level business manager with service contribution of 20 years in building profitable
businesses by expanding the customer base and servicing existing customers.
 Currently spearheading sales & business development efforts at Aintree Infra Solutions Pvt Ltd as Zonal Sales
Head-South.
 Proficient in crafting sales strategies and orchestrating resources to fuel growth across the business life cycle
including start ups, established & growing business.
 Proven track record of developing a strong distribution base of financially strong distributors to increase reach
and penetration in primary and tertiary markets. Enable suppliers to build a profitable business.
 Enhanced profitability (of channel & project sales) & customer satisfaction by deftly managing key accounts and
channel operations.
 Well honed skills in overachieving sales, collection and market share targets in a fiercely competitive
environment through sound business strategies, optimal resource utilization and competitive pricing.
 Adroit at identifying and nurturing new business opportunities to expand brand presence.
 Strategic marketer with demonstrated expertise in giving strategic direction to new and established business
units and managing business operations with a focus on profitability.
 A decisive leader with strong passion for & successful history of setting up high performing teams that
consistently exceed revenue targets & customer expectations.
 Onsite exp as sales manager for pumps, generators, and construction material.
 Exp in Gypsum products like boards, Powder, fall ceiling, Aluminium ceiling, plasters etc.
 Ability to bring out the best in others while creating a healthy and friendly work environment, thus enhancing
operational efficiency.
CAREER HIGHLIGHTS
 Consistently recognized for achieving defined sales target
 Crafted strategies & orchestrated resources to make new lines of business like renting out equipment, a success
 Recognized for outstanding people management skills; led large & diverse teams with zero attrition.
CORE COMPETENCIES
Strategic Business Planning Profit Centre Management Operational Excellence Channel Management
Business Development Customer & Supplier Relations Software Testing People Management
EMPLOYMENT CHRONICLE
Aintree Infra Solutions Pvt Ltd Apr 2013 – till date
National Sales Head
 Currently playing a stellar role in establishing a strong sales & distribution infrastructure to achieve defined goals of
revenue and profitability; reporting directly to CEO.
 Conceptualize and implement various strategies to increase revenue and market share across segments and remain
competitive in a highly dynamic environment.
 Create sound business plans based on sales forecast for new and existing products. Allocate sales targets based on
capability and commitment.
 Successfully conduct client negotiations for training and project activities.
 Implement initiatives to make service a differentiator thereby increasing retention of existing customers.
 Deftly manage the entire product life cycle, successfully launching new products and promoting existing ones.

2.  Lead the efforts in enhancing productivity through targeted marketing and promotion activities.
 Conduct various market research activities to capture voice of customer on products reliability & features.
Fine-tune sales strategies to provide sales teams an edge over competitors.
 Coach and mentor the team to enhance their technical & sales skill & ensure revenue targets are achieved in a
cost efficient manner.
 Play a pivotal role in nurturing a collaborative work environment, thereby improving the quality of service delivered
to the customer.
Avecon Engineering Pvt Ltd, Bangalore April 2006 – Mar 2013
Regional Sales Manager-South
 Significantly contributed to growth in revenue and profitability by actively promoting company products and
services across South India.
 Recognized for consistently achieving defined sales targets.
 Implemented innovative initiatives to increase customer satisfaction & employee engagement.
 Nurtured collaborative relations with customers and distribution partners to fuel organic growth.
Kirloskar Electric Co / Mieco Pumps & Generators Pvt Ltd April 2001 – Mar 2006
Senior Executive I Sales Manager
 Significantly contributed to business expansion & growth of Kirloskar agriculture products, chemical pumps and
generators in South India.
 Formulated and implemented focused sales & business development strategies for customer acquisition,
management & retention.
 Led the efforts in providing outstanding service to existing customers to garner repeat and referral business.
 Actively participated in trade shows and exhibitions to increase brand visibility & recall.
 Nurtured collaborative relationships with clients and distribution partners and helped them grow their business.
 Interacted with customers to seek feedback on product and services; shared feedback with relevant teams to
improve product quality and enhance customer satisfaction.
 Coached and mentored channel partners & DSA’s to enhance their skill and enable them to achieve assigned targets.
BPL Telecom Ltd, Bangalore Feb 1997 – Mar 2001
Test Lead
 Responsible for managing the software testing life cycle including test planning, developing test strategy, creating &
executing test cases / scripts, risk & defect identification & prevention for healthcare devises like ultrasound, MRI
and DICOM
Key Projects Handled
 Patient Medical Record for Philips, Europe
 MS iSys 8.17 for Morgan Stanley, UK
 Long term incentive grant scheme for Merrill Lynch, USA
Prashanti Food Catering & Condiment Business Entrepreneur June1990- Jan1997
ACADEMIA
2013 Executive MBA in Project Management, IBMS, Mumbai
2003 Post Graduate Diploma in Computer & Information Management, Uptron, Bangalore
1989 Bachelor in Technology (Mechanical), JNTU, Hyderabad
CERTIFICATIONS
 Project Management Professional, PMI, USA
 Certified Tester for ISTQB, Germany
 Microsoft Certified Solution Developer
 Microsoft Certified Professional
 Agile Testing Workshop
TECHNICAL SKILLS
Operating Systems DOS, UNIX, Windows 95/NT
Languages COBOL, C, C++, VC++, Java
Testing Tools Winrunner, QTP, Loadrunner, Test Director
Technologies COM, DCOM, ASP, VB Script, HTML, IIS
RDBMS SQL Server 6.5
PERSONAL DETAILS
Languages Known: English, Hindi, Tamil, Kannada, Telugu, Malayalam