This document contains a summary of Sam Kenneth Fernando's resume. It outlines his contact details, 17+ years of experience in sales, marketing, customer service and business development roles. It then provides details of his professional experience as a Branch Salesperson, Assistant Manager, and Marketing Executive, highlighting his responsibilities, achievements and skills in each role. His educational qualifications are also listed, including various certificates and diplomas in areas such as project management, marketing and business. Overall, the document presents Sam as a results-driven professional with strong leadership, communication, and customer service skills gained across different industries.

1. SAM KENNETH FERNANDO
6/84, Tyler Street, Joondanna, 6060 - +61 416 551 316 - sampathfe@gmail.com
Overview of key attributes & Core strengths
Results driven , customer service , sales & marketing professional with over 17 years of
experience in training and developing top productive sales teams to achieve targets. A
strong leader with a solid understanding of customer service and proven ability to excel and
achieve company goals. A tactical thinker with exceptional communication skills, time
management, organization and prioritizing skills. A detail oriented team player able to adapt
easily to a fast paced environment. Proficient in MS word, MS Excel and MS PowerPoint.
Key areas of experience & Skills
- Introduction and promotion of new systems and services
 Training & development
 Coaching & Mentoring
- Business process re-engineering and improvement
 New pricing strategies
 Margin improvements
- Business management & sales consulting
 Organizational development advice
 Business Requirements analysis
- Defining and meeting corporate goals
 Marketing strategy development
- Strategic communication
 Client relations
 Customer service
 Customer retention strategies
- Project Management
 Partnership and strategic alliance with client
 Market development
 Client development

2. -Business Development
 Display proficiency in gathering and analysing market intelligence
 Have the ability to engage clients on any level.
 Use information obtained in an opportunity and use identification and qualification
process to make intelligent decisions concerning viable business prospects.
 Serve as a catalyst for changing the way your organization conducts business
EDUCATION
 Completed a certificate IV in project management at the Central Institute of
Technology in June 2014 ( Western Australia )
 Completed a diploma in marketing and territory sales management at the central
Institute of Technology in Year 2012 ( Western Australia )
 Reading for Project management professional diploma ( PMP ) at Line Management
Institute of Training. This diploma is endorsed by the Australia Institute of Project
Management (AIPM)
 SLIM Completed Preliminary Stage in marketing and territory sales management in
Year 2003
 Completed sales negotiating skills course at Chevron Texaco Global Lubricants
(CALTEX & School of British Council)
 Successfully completed Communication and Selling Skills Course at Chevron Texaco
Global Lubricants (CALTEX)
 Successfully completed a course of how to gain competitive advantage in business at
Chevron Texaco Global Lubricants (CALTEX)
 Fully IT Literate (Word/Excel/PowerPoint/Outlook)
PROFESSIONAL EXPERIENCE
Service driven professional offering 17 years of proven experience in the following areas.
Branch Salesperson
April 2015 to date
Doors Plus

3. Company profile
Doors Plus is proudly a 100% Australian owned and run company. Founded in 1989 with the
first store opening in punchbowl NSW. The company has grown over 25 doors plus stores
nationally.
Key Responsibilities / Accountabilities:
 Serves customers by helping them select products.
 Welcomes customers by greeting them & offering them assistance.
 Directs customers by escorting them to racks and counters & suggesting items.
 Advise customers by providing information on products.
 Help customers to make better selections by building customer confidence, offering
suggestions and opinions.
 Document sales/quotes by creating or updating customer profile records.
 Processes payments by totaling purchases, processing checks, cash, and store or
other credit cards.
 Keeps clientele informed by notifying them of preferred customer sales and future
merchandise of potential interest.
 Contributes to team effort by accomplishing related results as needed.
 Cold calling and visit customers for free measure & quote
 Skills ( Listening, Customer Service, Meeting Sales Goals, Selling to Customer Needs,
Product Knowledge, People Skills, Energy Level, Dependability, General Math Skills,
Verbal Communication & Job Knowledge)
Assistant Manager / Second in Charge (2IC)
2013 to 2015
Airlite Management Services Private Limited
Company Profile
The Airlite Group was formed in 1967 with the inception of Airlite Cleaning Pty Ltd in Perth.
With a clear focus on cleaning and building services the company grew to service a diverse
range of facilities throughout the metropolitan area strengthening its knowledge,
experience and reputation.
Key Responsibilities / Accountabilities:
 Reporting directly to site manager and the operations manager with the assistance
of the supervisors.
 Manage and organize day today activities effectively to minimise any bottlenecks
during the daily process in a busy shopping centre.
 Co-ordinate and train supervisors and staff to meet client expectation.

4.  Monitoring and controling new projects that will give more turnover to the company
 Carry out daily inspections and instruct staff on all the areas that have issues. Once
the issues are rectified, follow up inspections are carried out to ensure customer
expectations are met.
 Follow up with KPIs and achieve given goals from the head office.
 Generate accurate and well planned health and safety risk assessment
documentations.
 Recruit (regular interview and selection processes supported by HR), induct and train
new staff in accordance with the site requirements.
 Provide training to new staff in relation to expected standards/quality and health
and safety requirements.
 Set and monitor appropriate performance objectives and standards for staff,
conduct probation reviews and appraisals and deal with staff discipline issues
appropriately through timely interviews and investigations.
 Monitor working time by working with the departmental administrators to ensure
that overtime and casual-workers timesheets are completed correctly meeting
payroll deadlines.
 Regularly monitoring schedule of work to ensure all the shifts are covered in a timely
manner.
 Data Entry intermediate skills
 Monitor and manage staff absence and turnover ensuring flexible cover can be
arranged at short notice and promoting good staff attendance.
 Maintain supplies of materials and equipment, keeping check of what will be
required and placing orders to maintain stock levels.
 Conduct meeting with staff on weekly basis to discuss any issues and inform the
operations manager in a timely manner.
 Understand the needs of the client and build excellent relationships with the client.
 Arrange meeting with clients and discuss about the current issues/expectations.
 Take minutes of the meeting and distribute among the managers.
 Events Planing
 Sales Co-ordinator
Key achievements/Skills
 Best employee of the month during the month of May 2014.
 High appreciation from the client for the service provided.
 Achieve monthly KPI 's in a timely manner.
 Increasing in the quality of service given to client with staff training and guidance.
 Show improvement on maintenance and customer service.
 Proven ability to work effectively both independently and in a team based
environment
 Demonstrate willingness to be flexible and adaptable to changing priorities
 Strong multi-tasking and organizational skills
 Communicate ideas for improving company processes with a positive and
constructive attitude and implementing these effectively.

5. Marketing Executive
2004 to 2012
Ceylon Biscuits Limited (CBL) Pty LTD
Company Profile
Ceylon Biscuits Limited (CBL) is one of the fastest growing and largest conglomerates in Sri
Lanka that manufactures and markets many leading brands in biscuits, confectionery,
cereal, organic fruit products and many other categories globally. Recognized as a
technology and innovation led producer, CBL caters to a large overseas market and has a
global presence across all continents.
Key Responsibilities / Accountabilities:
 Analysing and evaluating market trends for Biscuits, Soya product & CSR Products.
 Participate in development of marketing plan for certain brands.
 Gather and report competitor activities to strengthen the CBL products.
 Conduct Market research to identify new portfolios.
 Conduct sales and product Promotions in supermarket chain to increase sales.
 Conduct research on supermarkets to identify new ways of displaying products and
to maximise the product facings in Racks.
 Building a relationship with exciting customers and finding new customer accounts.
 Conduct sample promotions for existing products.
 Analysing and reporting to the management regarding the product availability in
supermarkets.
 Handling product complaints.
 Prepare budgets and execute key marketing campaigns & events.
 Development, production and delivery of projects from proposal right up to delivery.
 Delivering events on time, within budget, and exceed expectations.
 Setting, communicating ,maintaining timelines and priorities on every project
 Communicating, maintaining and developing client relationships
 Managing supplier relationships
 Managing operational and administrative functions to ensure specific projects
are delivered efficiently
 Providing leadership, motivation, direction and support teams.
 Travelling to onsite inspections and project managing events
 Being responsible for all project budgets from start to finish.
 Ensuring excellent customer service and quality delivery
 Events coordination & EventsPlaning

6. Key Achievements/Skills
 Worked with the marketing and sales teamto create new products which results an
increase in the customer base during 2005-2012
 Planned and organized various marketing programmes.
 Maintained successful product promotions in supermarket channels.
 Involved in the marketing activities which helps to increase the overall brand value
of the company during 2005-2012
Company Sales Consultant
2002 to 2004
Chevron Texaco Global Lubricants (CALTEX)
Company Profile
As the leading transport fuel supplier and convenience retailer in the country, we're also the
only integrated oil refining and marketing company listed on the Australian Securities
Exchange. At Caltex, our business value chain features the very best operational excellence
in supply, refining, logistics and marketing.
We strive for clean, safe and reliable operations that benefit our employees, contractors,
franchisees, resellers and stakeholders alike. At Caltex, we're committed to achieving
excellence in everything we do
Key Responsibilities / Accountabilities:
 After Sales Care.
 Maximizing sales and archiving sales targets.
 Marketing product knowledge & Application to the key customers.
 Territory Management and training new sales consultants.
 Used industry knowledge & technical expertise to solve consumer problems and
thereby increase sales.
 Reporting competitive activities to the company and counter attack the
competition.
 Planning and controlling the product and sales promotion within the area.
 Handing credit problems with distributers.
 Client servicing.
Key Achievements/Skills
 Exceed the category product wise targets every given month.
 Found new ways to promote the Caltex brands in every area worked.
 Became the team leader of the sales group during the year 2002-2004
 Highly maintained the product availability and product visibility in the areas worked.

7. Distributor Sales Consultant
1997-2002
Nestle Global Foods
Company Profile
Nestlé Australia is a subsidiary of Nestlé SA, Nestlé Oceania employs more than 6,000
people, operates 12 factories, 5 distribution centres and 20 offices across the Oceania
region - taking in Australia, New Zealand and the Pacific Islands.
Whilst Nestlé is most well known for our confectionery products, this is a small part of our
business. We are proud to have some of Australia’s best loved brands such as MAGGI,
ALLEN'S, NESCAFÉ, MILO, CARNATION, UNCLE TOBYS, KIT KAT, and PURINA.
Key Responsibilities / Accountabilities:
 To maintain an on-going business build excellent relationships with current/potential
clients.
 Maximizing sales and archiving sales targets.
 Identify sales opportunities with existing and potential accounts to find new ways to
increase product sales.
 Maintain high visibility and availability of Nestlé product range within the given
territory.
 Gather and evaluate competitive activities accurately and timely.
 Submitting & presenting weekly report to the management regarding the sales
achievements and proposing new developments.
 Train and guide distributor sales representatives
 Support distributors to manage credit and collections.
 Planning field promotion and sampling products to gather filed research.
Key Achievements/Skills
 Awarded as the best Sales consultant of the year 1998.
 Exceeding given targets monthly and achieves 100% quality.
 Shown improvements in every 3 months on finding new accounts to maximize the
sales.
 Continuously trained the distributor sales representatives to achieve sales targets.
 Organise field promotion and sampling product.
Personal Details
Sex : Male

8. School : Kingswood College
Visa Status : Permanent Resident
Extra Curricular Activities
Athletic Caption 1994 - 1995
Represent School as a Hockey team member at 1997
Represent school as a Rugby team member
Became junior prefect in year 1996 - 1997
Non-related Referees
Professional references can be given upon request.