Discover our 7-month, evidence-based Parenting Coach Certification Program

1. The Jai Institute
for Parenting
7-Month, Evidence-Based Parent Coach Certification

2. We help you improve your relationships with the children in your world
while acquiring the knowledge, skills, and confidence to provide a vital and
needed service to parents who long to parent differently – by becoming a
Jai Certified Parent Coach.
Coaching support and care is essential to help parents seeking positive
change (including you!)
When parents grow and evolve, kids reap the rewards (and so do they!)

3. What is The Jai Institute?
The Jai Institute for Parenting is the world’s leading Parent Coach Certification program.
We teach an evidence-based model created for passionate parents, educators, therapists,
healthcare practitioners, and purpose-driven people seeking a meaningful career path.
The Jai solution to the challenges modern children face is supporting parents’ growth…
and transformation.

4. Testimonials
These coaches are amazing! And Jai is amazing. I
am currently a graduate and have started my
practice, and it is the most important work I have
ever done!! And I am a pediatrician! Consider this
work! It will be the best thing you do!!!
Julie Fallon
The Joyful Parent
The
Jai
Institute
For
Parenting
I was looking for a coaching training specialized on
parenting that was effective and
scientifically-informed. Then I found Jai, and thanks
to them the door to neuroscience experts that
backed up the values of conscious parenting with
solid evidence was opened for me. I gained so much
confidence by having this training that my career
thrived and of course I could first and foremost
apply what I have learned to the benefit of my own
life.
Esmeralda Mendoza
Crianza y Abundancia

5. We teach you to become a parent/child relationship expert!

6. What Results Should I Expect from Jai?
Decreased or eliminated
emotional reactivity, yelling, and
frustration with your children or
the children in your world.
Improved communication and
trust in your personal and
professional relationships, most
importantly with children.
More confidence, clarity, and
fulfillment in your parenting
and/or leadership, leading to
more connection and joy.
Decrease in inappropriate,
annoying, or challenging
behavior from your children,
with more cooperation and
peace in the home.
Healing from generational
patterns of emotional wounding,
betrayal, abandonment, or
trauma, breaking cycles of harm
from your family lineage.
Skill building, practice, and
knowledge of transformational
coaching methods that grow
your leadership and influence to
others, without resorting to
power-over strategies.
Eliminating self-sabotage,
urgency, and overwhelm so that
you can be fully present in your
relationships – family, children,
colleagues, and clients.
Training, practice, and mastery
of the professional skills of
Parent Coaching to launch your
own business, integrate into
your current profession, and
most importantly, apply to your
own life and family!

7. Who Is The Jai Institute for Parenting For?
Passionate Parents
You are committed to parenting differently
than the way you were parented and want
a ‘masters level’ education in Peaceful
Parenting. You understand that coaching
skills provide a new path for parenting
without strategies that harm parent/child
relationships.
Aspiring Coaches
You see how vital the parent/child
relationship is to the physical, mental, and
relational health of children and want to be
able to provide an effective service to
make kids’ lives better by supporting their
parents.
Child/Family
Professionals
In your work with families and/or children
as an educator, therapist, physician, or
practitioner you see the desperate need
for parental education, support, and
coaching.
Aspiring Business
Owners
You want to contribute to your family’s
finances without compromising flexibility
and freedom, while doing work that gives
you a sense of purpose and impact by
making a real difference in families’ lives.

8. Jai Alumni Case Studies
Latoya Davidson-Waldron
Preschool Owner & Teacher
Before
As the owner of a preschool for the last 20 years and a mother of 4,
from 27 to 7, I have used all the different behavior/discipline
strategies as they have changed over time. And the children are
fine, until they’re not, then anger, aggression, manipulation, or
shaming show up. I was constantly left wondering what I was
doing wrong.
After
I finally understand what it means to be a Peaceful Parent. I am
present, and learned to regulate myself so I can truly do my job and
be the guide and safe space as a parent. And the kids are doing
even better because they are learning and navigating their big
feelings with safety and security knowing I’m there, so now it’s not
so big and it’s not a struggle during stressful times. The best part is
that I now know how to help other parents do the same and I’m
excited to help change the world, one parent at a time.
The
Jai
Institute
For
Parenting

9. Alexis Bonsall
Clinical Mental Health Counselor
Before Jai
As a trained therapist, I still felt clunky in sessions with little
direction or structure in supporting my patients to move forward
from their past experiences. I felt limited in my ability to provide
education and frameworks to move beyond the confines of
traditional talk therapy.
After Jai
Going through the Jai program has been so much more than I
expected. The program alone is so valuable and rich information
and what I love the most is how strength-based it is. So many
parents are struggling and feel like failures and this program is
designed to build you up as a parent. The coaching piece has been
amazing. The method they teach works so beautifully with my
clients. We can really get to the root of what is holding them back
in their parenting. Joining Jai has been life changing. I’ve started
my own business, seeing clients, and I feel so fulfilled to be on this
journey helping other moms.
The
Jai
Institute
For
Parenting
Jai Alumni Case Studies

10. Jai Alumni Case Studies
Jerrod Zertuche
Behavior Analyst (BCBA)
Before Jai
Even with all of my educational studies as a behavioral specialist, before Jai I still
lost my temper somewhat easily and didn’t really know how to keep my cool. I felt
like “bad” emotions (ie. anger, frustration, or sadness (yes, back in my day, sadness
was for wussies) were something to be ashamed of. When someone had a big
emotional event, whether it was my son, my patients, or family and friends, and
they came to me for comfort, I would go straight into problem-solving mode or
“look at the bright side” mode. I had no idea how my regulation (or lack thereof)
was affecting those around me.
After Jai
I am now able to keep my cool more easily and if I do “mess up” I know it’s because
of an unfulfilled need that I can identify on my own and calmly communicate it... I
also know I can repair the “mess up” to help others “close the loop” on big
emotional events and not shift into self-blame. I know ALL emotions are there for a
reason and I welcome their messages. Co-regulation has been a total
game-changer! In order for those around me to have a better chance of being
regulated and feeling safe, I need to do that for myself first. Leading this way as a
father and a practitioner has been life-changing. Although problem-solving and
positive spins were difficult habits to counteract, once I felt the connection of
providing validating statements and feeling the other person open up more and
lighten up more, I view this as a superpower!
The
Jai
Institute
For
Parenting

11. Jacqueline Chang
Former Attorney-At-Law, Family Law
Before Jai
Since my teenage years, I’ve had a deep love for children and a
strong desire to be their advocate. My peaceful parenting journey
began when I received complaints about my three-year-old son’s
aggressive behavior at school. As an anxious parent, I embarked on
a quest to find a solution for his explosive behavior. I joined without
the intention of becoming a Parenting Coach. I NEEDED this for my
own family.
After Jai
When I joined Jai I never imagined that I would be transformed the
way I ended up being. At Jai, I discovered that my son wasn’t the
problem that needed fixing. I needed to heal myself first, to support
and meet him at his developmental stage. This program is the real
deal! I have not only learned how to show up for my kids but most
importantly myself! I am now a confident coach who can hold
space for myself and for my kids and my future clients. I am now
excited and embracing my new career path as a Parenting Coach.
The
Jai
Institute
For
Parenting
Jai Alumni Case Studies

12. Jai Alumni Case Studies
Atiyah Azmi
Mother
Before Jai
Before enrolling in Jai, I had already embarked on the journey of
becoming a conscious parent. However, I quickly realized that my
understanding was incomplete and that there were many pieces
missing. My relationship with my children didn’t feel calm and
connected. I felt confused and was constantly second guessing
myself.
After Jai
As a result of this course, I have seen a remarkable change in my
role as a mother. My relationship with my children has improved
tremendously, and I have learned to be more compassionate
towards myself. This course has not only equipped me with the
knowledge and tools to empower families, it has also impacted my
personal growth. I wholeheartedly recommend this course to
anyone who is passionate about spreading positivity and light in
the world. By empowering one family at a time, we can create a
ripple effect of positive change.
The
Jai
Institute
For
Parenting

13. Richard Dixson
Minister + Community Leader
Before Jai
I was overwhelmed with the frustrations of traditional parenting
and the ineffective tools of out-of-date practices. Every day was a
battle facing the chaos of raising four grandchildren and desiring
peace and calm. I felt incongruence in offering my ministry
parenting support (which is so needed) when things were so
chaotic in my own home.
After Jai
Parenting from a position of peace is the biggest difference Jai has
made. It was awesome to develop the confidence to throw away
generational parenting patterns that had been a plague to my
family life. It’s been refreshing to employ tools that work for my
family, and enjoy family life that was once flooded with chaos, and
now enlightened with calm. Jai provides the framework and
method to simplify parenting. This is a great place where
parenthood is humanized so parents can enjoy their children again.
It is my great honor to pass this knowledge on to the community I
serve.
The
Jai
Institute
For
Parenting
Jai Alumni Case Studies

14. Shelly Robinson
@raising_yourself
The Jai Institute for Parenting Certification was an
incredibly transformative, educational, and healing
program for me. I’ve been through quite a few coaching
programs, and this one was far and away the best one
I’ve ever attended. I would absolutely recommend this
program to anyone interested in becoming a certified
parenting coach and/or become a part of the conscious
parenting revolution.
Marcela Collier
@HighImpactClub
Don’t look any further, Jai is the only place where you
learn how to become a better parent, a better coach, and
a better business owner. When I came to Jai I was
already coaching parents, and I saw a big need for a
parent centric approach. After going through Jai, now I
feel more confident as a coach because I have all the
tools I need to help my clients look in their inner world
and design the parenting they want to provide for their
children.
The
Jai
Institute
For
Parenting
Industry Thought Leaders on
Their Jai Experience

15. Destini Davis
@destini.ann
I was so excited to become a Parenting Coach with Jai
because I’m so passionate about helping parents. What I
did NOT realize when I started was how much this
program was going to impact me. There were so many
moments during Jai where I was challenged to grow… I
have a brand new relationship with myself, my anger,
and my children. And now I can better serve the
community I’ve created to make the world a kinder place
for kids.
The
Jai
Institute
For
Parenting
Fiona Ng
@happymeparenting
I was filmed for a UK celebrity’s reality TV show to talk
about conscious parenting... My client shared a preview
of the show on her instagram to her 2.6 million followers
and tagged my account. This was my 5 year goal – never
my 2 year goal and I am so grateful I took the leap to
doing the Jai training back in 2019 even though I had
hardly any money. The struggle was real but what makes
my heart swim is being able to work with families and
“change their lives” (their words not mine).
Industry Thought Leaders on
Their Jai Experience

16. 2,000 Students
We’ve trained over
Jai – Proven Track Record
65 Countries
From
93% of Jai Alumni
Who praise Jai
Say they are “blown away” or “extremely satisfied” in our
graduate survey.
01.

17. Pediatricians Daycare Owners
Therapists Occupational Therapists
Educators Social Workers
Our methodology is trusted by professionals
Will Jai Work For You?
60% of our students
who comprise
(Non-professionals love us too!)
02.

18. Neuroscience
Childhood Development
Brain Science
Emotional Intelligence
Attachment Science
The Jai curriculum is based on the latest research in
How Do You Know The Jai Institute for Parenting
Will Work For You?
03.
Our work is grounded in scientific evidence from leading institutions
and researchers. We do not teach opinion.

19. How Does The Jai
Certification Work?
Element 01. Structure
Element 02. People
Element 03. Community

20. How Does The Jai Certification Work?
Powerful, Accessible
Curriculum and Content
You’ll master the research, tools, and
practice of our methodology to grow
your knowledge of the foundational
elements of parent/child
relationships and effective parental
leadership. You’ll discover coaching
frameworks that will rapidly produce
real results in your own life and give
you the skills and confidence to
support others to do the same.
The Jai Institute for Parenting has three elements to support you to achieve your goals!
Expert Trainers and
Mentors
You’ll be assigned to a training cohort,
led by a Jai Master Trainer, with an
average of 15 students per cohort. All
of our trainers are Jai graduates with
additional professional experience in
education, child development,
neurobiology, and coaching
leadership. Your trainer will be the
facilitator of your unique journey
through Jai, and support you to reach
your goals – and beyond!
Group Coaching & Lifetime
Access to the Jai Network
Advocating for Peaceful Parenting can
be lonely. Building a business can be
lonely. Here, you’ll be a member of a
powerful community of
change-makers, committed to making
the world a better place for children by
coaching their parents and caregivers.
From your cohort, to our thriving
graduates online group, to our annual
conferences, and community expert
presentations, as well as lifetime
access to our curriculum including any
updates/additions we like to say:
#TeamJaiForLife
The
Jai
Institute
For
Parenting
People Community
Structure

21. Element 01.
Phase One: Understanding the Client Journey
Week 1: Welcome and Orientation
Week 2: Setting Your Intentions as an Empowered Parent
Week 3: The Ten Core Pillars of Empowered Parenting
Week 4: Making Sense of Attachment Science
Week 5: Making Sense of Nervous System Science
Week 6: Making Sense of Mindsight and Brain Science
The
Jai
Institute
For
Parenting

22. Element 01.
Phase One: Understanding the Client Journey
Week 7: Making Sense of Emotional Intelligence
Week 8: Empowered Conversations
Week 9: The PEACE Process
Week 10: Anger and Healthy Aggression
Week 11: The Power of Play and Storytelling
Week 12: Your Personal Transformation
The
Jai
Institute
For
Parenting

23. Element 01.
Phase Two: Understanding Your Role as the Guide
Week 13: How to Set a Coaching Container
Week 14: Your Jai Coaching Toolshed
Week 15: Generational Pattern Coaching
Week 16: Connection Coaching
Week 17: Regulation Coaching
Week 18: Mindset Coaching
The
Jai
Institute
For
Parenting

24. Element 01.
Phase Two: Understanding Your Role as the Guide
Week 19: Emotion Coaching
Week 20: Communication Coaching
Week 21: Coaching the PEACE Process
Week 22: Self-Tending, an Antidote for Anger & Aggression
Week 23: Playfulness and Creativity Coaching
Week 24: Authentic Appreciation and Radical Reflection
The
Jai
Institute
For
Parenting

25. Element 01.
Phase Three: Your Work As a Parenting Coach!
Week 25: The Mindset & Success Practices of Parent Coaching
Week 26: No-Cost & Low-Cost Lead Generation Strategies
Week 27: Authentic and Empowered Sales Conversations
Week 28: Long Term Business Growth Strategies
The
Jai
Institute
For
Parenting

26. Element 02.
Expert Master Trainers
Your cohort will be led by one of Jai’s Master Coach Trainers.
All of our trainers are world-class experts in their own right.
They have created successful Parent Coaching platforms
beyond Jai. They’ll guide you through your journey to where
you want to go – and beyond!
Your trainer will help you discover your authentic voice,
leadership, and confidence in your own parenting, your current
profession, or your future business offering Parent Coaching to
your clients!
The
Jai
Institute
For
Parenting

27. Element 02.
Meet Our Training Team
The
Jai
Institute
For
Parenting
Rebecca Lyddon
Director of Education + Curriculum,
Master’s Degree in Social Work,
Former Waldorf Educator
Allyn Miller
Master’s Degree in Education
Sarah Moore
Advanced Certification in
Neuropsychology
Marissa Goldenstein
Master’s in Applied Psychology
Amanda Carrara
Master’s In Education
Delicia Moraleda
Master’s in Education, Former
Montessori School Owner and
Headmaster

28. Element 03.
Group Coaching and Community
“Never doubt that a small group of thoughtful, committed,
citizens can change the world. Indeed, it is the only thing
that ever has.” ― Margaret Mead
We meet with every applicant to The Jai Institute’s Parent
Coach Certification Program to ensure that we curate
passionate, inspiring, and dedicated people from all around the
world! Every week you’ll participate in a Group Coaching call
facilitated by your Jai Master Trainer. We limit our cohort sizes
to give you an intimate group for your Jai journey.
This elevates your relationships and gives you the experience
of being deeply seen, heard and known by REAL colleagues
who support you every step of the way. Many participants in
Jai go on to meet in real life, travel together, and become
lifelong friends!
The
Jai
Institute
For
Parenting

29. The
Jai
Institute
For
Parenting
Lifetime access to our 28 week
digital training, including any
future updates and/or additions
to our methodology
What’s Included In The Jai Institute for
Parenting Coach Certification Program?
Weekly Live Group Coaching
+ Training sessions with your
trainer for the first 24 weeks
Weekly Live Business
+ Leadership Mentorship in
your final 4 weeks to support
you to gain clients
Recorded coaching sessions
where you can watch our
Director of Education coach a
client through our entire
12-week Parent Coaching
Program
Multimedia content in video and
written versions to suit your
learning style with detailed
workbooks, journaling prompts,
and coaching frameworks
Lifetime access to our turnkey
12-week Parent Coaching
Program + Curriculum to use
with your own coaching clients!
Practice Peer Coaching Sessions
with fellow students for skills
and confidence building in your
new coaching skills
The opportunity to practice our
12-week program with a client of
your choice while you’re still a
student for feedback and
questions
Lifetime Access to our online
graduate community, so that as
you coach clients, you always
have a place to get your
questions answered and stay
connected

30. Why Join The Jai Institute for Parenting
Coach Certification Program Now?
01 “The best time to plant a tree was 20 years
ago. The second best time is now.”
The point? Waiting is always the worst option. Action
always yields better results than perfect timing.
02 Industry Growth and Adoption
When we started Jai in 2011, life coaching was almost
unheard of, and today it is a multi-billion-dollar industry.
Parent Coaching is still fairly unknown, but parents are
catching on. There’s so much opportunity for you to make
a difference to parents who are struggling, afraid and
overwhelmed. They need you now.
03 There is nothing more valuable to your own
children or the children in your world
than your own growth and personal development. While
we promise to train you to become a parent coach, what
we really do is provide the container for your personal
growth and transformation!
The
Jai
Institute
For
Parenting

31. The
Jai
Institute
For
Parenting
What Do Others Say
About Our Approach?

32. “There is no single effort more radical in its potential for saving
the world than a transformation of the way we raise our children.”
― Marianne Williamson
The Jai Institute for Parenting
We are a global organization committed to improving the lives of
children and empowering fellow change-makers to support adults
to heal, grow, learn, and emerge into authentic leadership in order
to create a better future for us all.