Learn about the EU Disability Act of 2025 and why making your website accessible is now urgent. Damien’s talk is not just about avoiding penalties but enhancing audience engagement and increasing revenue. He’ll provide easy steps make your website more accessible and user-friendly from today and share insights from his lived experience in a FTSE100 company that decided to prioritise web accessibility.

1. Avoid the 2025
web accessibility rush
Damien Robert
Convatec
/damienrobertseo
slideshare.com/damvay

2. 20

3. 10

4. 25

5. 3 MYTHS

6. MYTH 1:
Web Accessibility is
optional

7. European
Accessibility
Act
28 June 2025

8. EAA = ADA = Equality Act = JIS
=
WCAG 2.1 AA
https://www.w3.org/TR/WCAG21/

9. MYTH 2:
All about image alt text
optimisation

11. MYTH 3:
An overlay will do.

13. MORE
MYTHS
BUSTERS

14. 3 WISHES

15. WISH 1:
Talk human to me

17. Maud
Helena Djebril

18. WISH 2:
Where to start?

19. Unlearning
ABLESIM

20. WISH 3:
OK, but where to start?

22. SEO & Web
Accessibility:
3 parallels

23. #1
SEO
is born from
Web Accessibility

25. not a ranking factor, but
“being a decent
human being”
Garry Ilyes
ISS 2023

26. no-contradiction
100%
guaranteed

27. #2
AI
will only simplify
SEO & Web Accessibility

29. Foundations
are essential

30. #3
SEO & Web Accessibility
lead to
revenue growth

32. Which airline apps fail blind people?

33. Community

34. /shieldsjamie
/danjharris

35. IAAP
&
Ability.net

36. Breathe.
Here & Now.
Tune in.

37. Avoid the 2025
web accessibility rush
Damien Robert
Convatec
/damienrobertseo
slideshare.com/damvay