1. DIBYENDU MITRA
Contact No.: 09234004368, 033-25923502
E-Mail: mitradb@gmail.com;mitradb1971@yahoo.in
Senior level assignments in Strategic Planning, Business Development and Key Account
Management with a leading organisation
PROFESSIONAL PROFILE
 An entrepreneurial executive with over 20 years ++of extensive & varied experience in Strategic
Planning, Business Development, Channel Development, Key Account Management, Service Operation
and Team Management.
 Presently working as Business Development Manager - Steel Vertical with Sika India Pvt
Ltd, Kolkota & responsible for marketing & business development activity in steel plants
across India.
 Adept in conceptualizing & executing strategies to drive business growth & achieve desired target as
well as monitor competitor activities to retain market share.
 Possess credibility & personal integrity that leaves lasting impressions with corporate decision makers,
motivates employees and generates loyalty.
 Working closely with consultants dealing Steel plants for specification of products of Sika. Consultants
like Mecon, CET, L&T EDRC, MN Dastur, Tata Consulting Engineers etc.
 Working closely with plant owners for providing solutions to their problems. Clients like Tata Steel,
SAIL, JSPL, JSW, Bhushan etc.
 Working closely with key contractors like L&T, Shapoorji, Simplex, GDCL, Tata Projects , Navyuga
Engineering, Nagarjuna Construction etc.
AREAS OF EXPERTISE
Strategic Planning
 Formulating business strategies and strategic utilization and deployment of available resources to
achieve organizational business objectives.
 Establishing corporate goals, short term and long-term budgets & developing business plans for
achievement of these goals.
Business Development
 Developing marketing plans designed to achieve market share and profit objectives.
 Implementing strategies for acquiring business from corporate clients and effectively using the
potential of existing accounts.
 Exploring potential business avenues and achieving increased business growth and initiating market
development efforts.
 Managing sales & marketing operations; implementing sales promotional activities as a part of market
development effort.
Distribution Management:
 Identifying, establishing & developing channel partners for achieving business volumes consistently.
 Ensuring cost effective logistics operations across the distribution channel and monitoring availability
of requisite goods at the various sales outlets/ channels.
 Evaluating performance & monitoring of dealer sales and marketing activities.
Service Operations Management
 Overseeing Service Operations with focus on implementing policies and procedures as well as
developing and streamlining systems.
 Attending Non Conformance, Performance Product Complaints and Emergency Product-Inspection
Services as well as execution of Annual Maintenance Contracts.
 Investigating and resolving Warranty Claims and efficiently attending to Customer Complaint /
Queries.
 Communicating product feedback from the field to principals with focus on effectuating modifications
in products and improving product performance.

2. Key Account Management
 Identifying prospective clients in the assigned territories, generating business from the existing
clientele, thereby achieving business targets.
 Building & maintaining healthy business relations with corporate, institutional and OEM clients,
maximising customer satisfaction by meeting service & delivery norms.
ORGANISATIONAL EXPERIENCE
From Nov’10 with Sika India Pvt. Ltd, Jamshedpur as Sales Manager-Projects
From Feb’2014 to Feb’2015 Sr.Sales Manager
From Feb’2015 onwards
Role: Business Development Manager-Steel Vertical
• Business Development in Steel Plants of India.
• Coordination with consultants and contractor, specification and sales.
• Convert specifications into orders
• Approval/inclusion for products/name where not mentioned through consultants.
• Organising presentations with clients for new products.
• Introducing new products with proper references & market research.
Past Role:
 Opening new branch office in Jamshedpur to look after Bihar & Jharkhand.
 Selection of candidates for the new team.
 Identifying prospective business, establishing strategic partnership and alliances, generating business
from the existing accounts and achieving profitability and increased sales growth to make the branch
operation profitable..
 Implementing competent business strategies to market a wide range of products.
 Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for
fine tuning sales & marketing strategies.
 Establishing the products in the entire area as current situation is the presence in 2 places only.
 Sika sales has grown 4 times in last three years in this area.
From Oct’07 to Oct’10with BOSCH Ltd., Jamshedpur as Area Manager-Power Tools Division
Role:
 Fore fronting entire gamut of sales & business development functions basis with a large team of
people.
 Focusing on developing entire business in Bihar and Jharkhand.
 Identifying prospective business, establishing strategic partnership and alliances, generating business
from the existing accounts and achieving profitability and increased sales growth.
 Implementing competent business strategies to market a wide range of products.
 Analysing latest marketing trends and tracking competitors’ activities and providing valuable inputs for
fine tuning sales & marketing strategies.
Attainments:
 Played a key role in introducing BOSCH Electric tools in Tata Motors.
 Significant contribution in augmenting organisation’s business by 110%. From 2007 end to 2010.
 70% growth achieved in 2010, second highest in the country.
 Established the brand in 9 districts of Jharkhand which was in only 2 districts in 2007.
Jan’04-Sep’07 with RFCL Ltd. (Diagnova Division), Bhopal. Last designated as Regional
Manager
Formerly Ranbaxy Laboratories Ltd-Diagnostics Divn.
Growth Path
Jan’04-Oct’05 Area Manager- Sales & Service
Nov’05-Dec’06 All India Service Manager
Jan’07-Sept’07 Regional Manager
As Regional Manager
 Spearheading the entire gamut of sales & marketing operations for business & market development,
product positioning and handling distribution network in MP and Chattisgarh with a team of 04
members.
 Raising sales and profitability for the company; involved in product positioning, market evaluation on
the basis of market.

3.  Essayed a chief role in increasing the profitability and turnover of the organisation by double.
 Pivotal in complete overhauling of the entire network.
 Distinguished efforts in generating and achieving 130% business growth in the new area.
 Merit of developing various prestigious corporate clients.
Feb’00-Jan’04 with Spectris Technologies Pvt. Ltd., Kolkata as Executive
Formerly known as Philips India Ltd.
Role:
 Responsible for handling all the sales & business development & service operations for the PANalytical
Instruments in Eastern Region including Bangladesh, Bhutan & Nepal.
 Initiating and implementing software training programs for users.
 Actively involved in selling spares, AMC, accessories and software.
Attainments:
 Distinction of generating and executing Rs. 4.0 million Annual Maintenance Contracts.
 Merit of achieving Rs. 25 million sales of the spare parts.
 Prestige of handling distinguished clients such as SAIL, NALCO, CSIR Institutions, OIL, etc.
 Distinction of undergoing training in XRF at Philips Analytical Factory, Almelo, the Netherlands.
EDUCATION
 Diploma in Import & Export / International Marketing from I. I. M. M., Kolkata in 1999.
 M. B. A. Marketing (P.G.D.B.A.) from I. E. M., Kolkata in 1999.
 B. E. (Electronics) from Shivaji University in 1995.
PERSONAL DETAILS
 Date of Birth: 1st
November 1971
 Address: “Sishir Kunja”, Flat No: 2C , Block No 2, Madhyamgram, Kolkota
-700129
 Present CTC: 21.76 Lacs
 Expected CTC : 26.0-30.0Lakhs(India)