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VIVEK AGARWAL
Mobile: 07388886664,09580888864
E-Mail: imvivekagarwal@gmail.com
Total 13 years & 7 months of Experience in Sales and Distribution
SALES /STRATEGIC PLANNING/BUSINESS DEVELOPMENT FUNCTIONSSALES /STRATEGIC PLANNING/BUSINESS DEVELOPMENT FUNCTIONS
⇒ An astute & result oriented professional with 11 years and 6 months of extensive experience
in managing Business Development Functions, Sales & Marketing, Branding, Product
Promotion, Distribution management & Team Management.
⇒ A keen strategist with expertise in managing entire sales & marketing operations by
ensuring optimal utilisation of resources.
⇒ Experience in charting out sales strategies and contributing towards enhancing business
volumes & growth and achieving revenue and profitability norms.
⇒ Proven skills in breaking new avenues & driving revenue growth and proactively conducting
opportunity analysis by keeping abreast of market trends/ competitor moves to achieve
market-share.
⇒ Proficiency in brand building, all forms of brand communication, growing brands sales and
conducting various product launches; expertise in brand positioning & co-relating brand
positioning exercise to increased revenues.
⇒ Ensured successful ramp up of business assignments; while working in coordination with
team & ensuring effective service deliverables.
⇒ Proficient in developing & streamlining systems with proven ability to enhance operational
effectiveness and meet operational goals within the cost, time & quality parameters.
⇒ Streamlined & implemented business operational practices. Comfortable interacting with
multiple levels of organisation, management and staff from different locations.
Areas of multi-faceted strength and qualification include;
 Strategy Planning Team Handling Primary and Secondary Sales
 Personnel Management Business Development Sales Operations
 Distribution Management Revenue Expansion Market Intelligence
 Channel Marketing Coordination Relationship Management
Skills Profile
Strategic Management: Strategising business directions ensuring profitability in line with
organisational objectives. Handling overall business operations (sales & business development) for
conceptualising & implementing sound business strategies for accomplishment of sales targets.
Sales & Business Development: Forecasting sales targets and executing them in a given time
frame thus enhancing business growth. Organising promotional programs & participating in
exhibitions for greater brand visibility. Identifying and networking with prospective clients
generating business from existing retail base and achieving profitability and increased sales growth.
Brand Management: Implementing sales promotional and launching activities as a part of brand
building & market development. Building brand focus in conjunction with operational requirements.
Utilizing market feedback & personal network to develop marketing intelligence for formulating plans
(both strategic as well as tactical) for the brands. Creating brand awareness, ensuring positioning in
tune with market requirements and competitor profiling to capture optimum market shares.
Team Management: Monitoring, recruiting, training & motivating the manpower & ensuring quality
deliverables in the market. Providing direction to the sales team for ensuring optimum performance
and enhancing their professional and soft skills. Overseeing and analysing the performance of team
members and assigning them targets on regular basis.
Employment Scan
Senior Business Development Officer – Dabur India Ltd. Jul 2014 till Date
Responsible for managing complete Institutional business operations of FS/IN division of Entire Uttar
Pradesh and Uttaranchal with the support of Two On roll SI’s to promote products such as Dabur Amla
Hair Oil, Babool tooth paste, Red tooth paste, Dabur Vatika Shampoo, Real Juice etc.
Senior Sales Officer – Dabur India Ltd. May 2013 to July 2014
Responsible for managing complete Distribution business operations of Home and personal care division to
promote products such as Dabur Amla Hair Oil, Babool tooth paste, Red tooth paste, Dabur Vatika Shampoo,
Fem Bleach etc. Identifying and appointing reliable distributors/dealers, monitoring the performance and
implementing incentive schemes thereby increasing the motivational level. Assisting the channel partners to
meet their business targets and achieve profitable ROI.
Organizing and conducting various promotional activities such as New Product launch.
Entrepreneur – Search Engine Optimization JULY 2012 till April 2013
Worked wiith Prithvi Utility Pvt Ltd on Search engine optimization project.
Assistant Manager – Prepaid Sales with Aircel - Panipat October 2011 till June 2012
 Responsible to ensure that monthly sales numbers are achieved.
 Responsible for Market Share and stocks for all the products in the business division.
 Provide first hand information to the marketing team on the competitor activity in terms of
schemes, new product launches and pricing strategies on regular basis.
 Proactively lend support to the Marketing Team in implementation of the market / trade
schemes to ensure its success in the market.
 Ensure maximum output from the existing channel partners through strategic initiatives.
Accolades at the organization
 Succeeding in attaining 5st
position in the circle and 14th
Position Nationally in an All India competition in
Aircel.
 Appreciated by the Circle Business Head for Good performance in JFM Quarter.
 Streamlined the business of Upcountry territory by appointing two new channel partners.
Assistant Manager – Prepaid Sales with IDEA Cellular Ltd., Jhansi
April’09 - September 2011
Responsible Spearheading entire gamut of tasks involved in sales & marketing of prepaid / netsetter/PCO
with a team of 12 executives & 3 Channel Partners in Jhansi region. Managing complete business operations
with accountability for profitability; forecasting monthly/ annual sales targets & executing them in given time
frame.
Accolades at the organization
 Stellar in attaining 1st
position for eight times in Jhansi Zone in a year.
 Succeeded in being among top five position for five times in East UP. in a year.
 Initiated the responsibility of the PCO business for the Zone and over achieved the targets successfully.
 Revenue enhanced from 65 Lakhs to 108 Lakhs/Month in One year).
 Strategies devised to increase business: Providing proper segmentation / planning. Regular training &
motivation of team.
 Key clients handled: Singapore Army
 New markets developed are Babina Cantt.,Baruasagar.
 Managing 2 channel partners with manpower strength of 8.
 Efficiently launched new product net setter.
 Initiated in-house sales competition among team to improve customer satisfaction level.
 Awarded TIO.
Deputy Manager, Jodhpur, with Reliance Communication Ltd. ,(Rajasthan)
Dec’05 - Apr’09
Forecasting monthly/annual sales targets for Mobile, FWP and Data Card with a team of 7 sales executives
and executing them in a given time frame thereby enhancing the business growth in the given territory-
Jodhpur
Accolades at the organization
 Achieved qualifying cash incentive with a consistent performance.
 Added 487 new customers in Three Days, highest ever from Pali district.(Territory Avg. 25 per day)
 Distinction of achieving 118% of target in June 06 & being ranked among top 4 executives in Raj.
 Distinction of achieving 112% in March 06 & being ranked among top 4 executives in Raj.
 Products handled: Rim Handset/ FWP /Data Cards.
 New products launched: Reliance GSM.
Executive Sales with Hutch., (Rajasthan) Jan’05 – Dec’05
Responsible for Managing the entire sales & marketing operations to promote prepaid business of Hutch in
the assigned Districts –Sri Ganganagar, Hanumangarh, Bikaner and Churu in Rajasthan. Networking with the
channel partners to meet their business targets and achieve profitable ROI. Tracking competitor’s activities
and providing valuable inputs to the top management for fine tuning the selling and marketing strategies.
Accolades at the organization
 Products handled; Prepaid/ Bundled Handsets.
 Managed 4 channels of manpower of 14 Sales Executives.
 Sales increased by 3500 activations /month in territory after took over.
 Initiated regular tele calling for retailer satisfaction.
 Introduced new sales monitoring tool to have a better control over the market in upcountrytowns.
 Introduced new CIF monitoring tool to have better control on legal requirement of the company.
 Adapted an altogether different approach to increase brand visibility in the market.
 Distinction of achieving 87% growth (March Qtr. to June Qtr.)
Territory Sales Incharge with Hindustan Lever Ltd. Detergents Division (FMCG), Agra
May’04 – Jan’05
Responsible for managing complete Distribution business operations of Detergents division to promote
products such as Lux, Lifebuoy, Hamam, Rexona, Breeze, Rin, Surf Excel, Wheel etc. Identifying and
appointing reliable distributors/dealers, monitoring the performance and implementing incentive schemes
thereby increasing the motivational level. Assisting the channel partners to meet their business targets and
achieve profitable ROI.
Organizing and conducting various promotional activities such as New Product launch, road shows.
Accolades at the organization
 Received the award from Regional Manager North, for the outstanding performance in my
territory in an anti competition campaign.
 Distinction of achieving the No.1 TSI position right in the first JC
 Introduced new tools to increase the sales, distribution & visibility, thereby increasing the profit of the
company. Distinction of achieving the growth of 23% primary on secondary.
 132 products handled.
 12 new products launched.
 Distribution expansion/ proper service for existing Retail Base/ range selling.
Market Development Co-ordinator with Hindustan Lever Ltd. Ice Cream Division (FMCG),
New Delhi Jan’03 – May’04
Conceptualize and implement market development strategies for promoting Kwality Walls Ice Cream to
enhance profitability in the assigned territory-South Delhi. Analyze territory requirements, define and
implement strategies for deeper market penetration in the assigned areas, thereby achieving business
targets. Monitor inventory control, ensuring ready availability of goods as per the market demand.
Accolades at the organization
 Successfully launched the new product mix of Kwality Wall’s, leading the team, in 2003.
 Increased the sales growth by approximately 23%, by focusing on all A, B, C, D& E class outlets
in the assigned territory.
 Distinction of identifying and developing 100 outlets in the assigned territory.
COMMENCEDCAREER
Group Leader with NUVAC water purifiers and vacuum cleaners May’98 – May’2000.
Identify and develop corporate clients, generate business from the existing accounts, thereby achieving
profitability.
Accolades at the organization
 Increased the sale growth by approximately 50%. , by booking more than 240 water
purifiers and vacuum cleaners in just 4 days.
 Handled key clients in Kanpur such as IIT Kanpur, GSV Medical College & leading Banks
,
EDUCATIONAL CREDENTIALS
2003 PGDBM (Marketing) from SRI.Sringeri Sharada Institute of
Management,New Delhi.
2001 B.Com. From Kanpur University. .
1997 XII from U.P. Board.
1995 X from U.P. Board.
PERSONAL DOSSIER
Date of Birth: 28th
February 1980
Permanent Address: S/O, Shri.Dinesh Chandra Agarwal, House No.379,
Rana Pratap Nagar , Kanpur, PIN -208019
Languages Known: Hindi and English
Marital status: Married
Hobbies/Interests: Watching Discovery Channel, Playing with my Son and Daughter,
Going
on a long drive with my wife and children.
Active member of a social service club – “At Your Service”

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Vivek_Agarwal

  • 1. VIVEK AGARWAL Mobile: 07388886664,09580888864 E-Mail: imvivekagarwal@gmail.com Total 13 years & 7 months of Experience in Sales and Distribution SALES /STRATEGIC PLANNING/BUSINESS DEVELOPMENT FUNCTIONSSALES /STRATEGIC PLANNING/BUSINESS DEVELOPMENT FUNCTIONS ⇒ An astute & result oriented professional with 11 years and 6 months of extensive experience in managing Business Development Functions, Sales & Marketing, Branding, Product Promotion, Distribution management & Team Management. ⇒ A keen strategist with expertise in managing entire sales & marketing operations by ensuring optimal utilisation of resources. ⇒ Experience in charting out sales strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms. ⇒ Proven skills in breaking new avenues & driving revenue growth and proactively conducting opportunity analysis by keeping abreast of market trends/ competitor moves to achieve market-share. ⇒ Proficiency in brand building, all forms of brand communication, growing brands sales and conducting various product launches; expertise in brand positioning & co-relating brand positioning exercise to increased revenues. ⇒ Ensured successful ramp up of business assignments; while working in coordination with team & ensuring effective service deliverables. ⇒ Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters. ⇒ Streamlined & implemented business operational practices. Comfortable interacting with multiple levels of organisation, management and staff from different locations. Areas of multi-faceted strength and qualification include;  Strategy Planning Team Handling Primary and Secondary Sales  Personnel Management Business Development Sales Operations  Distribution Management Revenue Expansion Market Intelligence  Channel Marketing Coordination Relationship Management Skills Profile Strategic Management: Strategising business directions ensuring profitability in line with organisational objectives. Handling overall business operations (sales & business development) for conceptualising & implementing sound business strategies for accomplishment of sales targets. Sales & Business Development: Forecasting sales targets and executing them in a given time frame thus enhancing business growth. Organising promotional programs & participating in exhibitions for greater brand visibility. Identifying and networking with prospective clients generating business from existing retail base and achieving profitability and increased sales growth. Brand Management: Implementing sales promotional and launching activities as a part of brand building & market development. Building brand focus in conjunction with operational requirements. Utilizing market feedback & personal network to develop marketing intelligence for formulating plans (both strategic as well as tactical) for the brands. Creating brand awareness, ensuring positioning in tune with market requirements and competitor profiling to capture optimum market shares. Team Management: Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market. Providing direction to the sales team for ensuring optimum performance and enhancing their professional and soft skills. Overseeing and analysing the performance of team members and assigning them targets on regular basis. Employment Scan Senior Business Development Officer – Dabur India Ltd. Jul 2014 till Date Responsible for managing complete Institutional business operations of FS/IN division of Entire Uttar Pradesh and Uttaranchal with the support of Two On roll SI’s to promote products such as Dabur Amla
  • 2. Hair Oil, Babool tooth paste, Red tooth paste, Dabur Vatika Shampoo, Real Juice etc. Senior Sales Officer – Dabur India Ltd. May 2013 to July 2014 Responsible for managing complete Distribution business operations of Home and personal care division to promote products such as Dabur Amla Hair Oil, Babool tooth paste, Red tooth paste, Dabur Vatika Shampoo, Fem Bleach etc. Identifying and appointing reliable distributors/dealers, monitoring the performance and implementing incentive schemes thereby increasing the motivational level. Assisting the channel partners to meet their business targets and achieve profitable ROI. Organizing and conducting various promotional activities such as New Product launch. Entrepreneur – Search Engine Optimization JULY 2012 till April 2013 Worked wiith Prithvi Utility Pvt Ltd on Search engine optimization project. Assistant Manager – Prepaid Sales with Aircel - Panipat October 2011 till June 2012  Responsible to ensure that monthly sales numbers are achieved.  Responsible for Market Share and stocks for all the products in the business division.  Provide first hand information to the marketing team on the competitor activity in terms of schemes, new product launches and pricing strategies on regular basis.  Proactively lend support to the Marketing Team in implementation of the market / trade schemes to ensure its success in the market.  Ensure maximum output from the existing channel partners through strategic initiatives. Accolades at the organization  Succeeding in attaining 5st position in the circle and 14th Position Nationally in an All India competition in Aircel.  Appreciated by the Circle Business Head for Good performance in JFM Quarter.  Streamlined the business of Upcountry territory by appointing two new channel partners. Assistant Manager – Prepaid Sales with IDEA Cellular Ltd., Jhansi April’09 - September 2011 Responsible Spearheading entire gamut of tasks involved in sales & marketing of prepaid / netsetter/PCO with a team of 12 executives & 3 Channel Partners in Jhansi region. Managing complete business operations with accountability for profitability; forecasting monthly/ annual sales targets & executing them in given time frame. Accolades at the organization  Stellar in attaining 1st position for eight times in Jhansi Zone in a year.  Succeeded in being among top five position for five times in East UP. in a year.  Initiated the responsibility of the PCO business for the Zone and over achieved the targets successfully.  Revenue enhanced from 65 Lakhs to 108 Lakhs/Month in One year).  Strategies devised to increase business: Providing proper segmentation / planning. Regular training & motivation of team.  Key clients handled: Singapore Army  New markets developed are Babina Cantt.,Baruasagar.  Managing 2 channel partners with manpower strength of 8.  Efficiently launched new product net setter.  Initiated in-house sales competition among team to improve customer satisfaction level.  Awarded TIO. Deputy Manager, Jodhpur, with Reliance Communication Ltd. ,(Rajasthan) Dec’05 - Apr’09 Forecasting monthly/annual sales targets for Mobile, FWP and Data Card with a team of 7 sales executives and executing them in a given time frame thereby enhancing the business growth in the given territory- Jodhpur Accolades at the organization  Achieved qualifying cash incentive with a consistent performance.  Added 487 new customers in Three Days, highest ever from Pali district.(Territory Avg. 25 per day)  Distinction of achieving 118% of target in June 06 & being ranked among top 4 executives in Raj.  Distinction of achieving 112% in March 06 & being ranked among top 4 executives in Raj.  Products handled: Rim Handset/ FWP /Data Cards.  New products launched: Reliance GSM. Executive Sales with Hutch., (Rajasthan) Jan’05 – Dec’05 Responsible for Managing the entire sales & marketing operations to promote prepaid business of Hutch in the assigned Districts –Sri Ganganagar, Hanumangarh, Bikaner and Churu in Rajasthan. Networking with the channel partners to meet their business targets and achieve profitable ROI. Tracking competitor’s activities and providing valuable inputs to the top management for fine tuning the selling and marketing strategies.
  • 3. Accolades at the organization  Products handled; Prepaid/ Bundled Handsets.  Managed 4 channels of manpower of 14 Sales Executives.  Sales increased by 3500 activations /month in territory after took over.  Initiated regular tele calling for retailer satisfaction.  Introduced new sales monitoring tool to have a better control over the market in upcountrytowns.  Introduced new CIF monitoring tool to have better control on legal requirement of the company.  Adapted an altogether different approach to increase brand visibility in the market.  Distinction of achieving 87% growth (March Qtr. to June Qtr.) Territory Sales Incharge with Hindustan Lever Ltd. Detergents Division (FMCG), Agra May’04 – Jan’05 Responsible for managing complete Distribution business operations of Detergents division to promote products such as Lux, Lifebuoy, Hamam, Rexona, Breeze, Rin, Surf Excel, Wheel etc. Identifying and appointing reliable distributors/dealers, monitoring the performance and implementing incentive schemes thereby increasing the motivational level. Assisting the channel partners to meet their business targets and achieve profitable ROI. Organizing and conducting various promotional activities such as New Product launch, road shows. Accolades at the organization  Received the award from Regional Manager North, for the outstanding performance in my territory in an anti competition campaign.  Distinction of achieving the No.1 TSI position right in the first JC  Introduced new tools to increase the sales, distribution & visibility, thereby increasing the profit of the company. Distinction of achieving the growth of 23% primary on secondary.  132 products handled.  12 new products launched.  Distribution expansion/ proper service for existing Retail Base/ range selling. Market Development Co-ordinator with Hindustan Lever Ltd. Ice Cream Division (FMCG), New Delhi Jan’03 – May’04 Conceptualize and implement market development strategies for promoting Kwality Walls Ice Cream to enhance profitability in the assigned territory-South Delhi. Analyze territory requirements, define and implement strategies for deeper market penetration in the assigned areas, thereby achieving business targets. Monitor inventory control, ensuring ready availability of goods as per the market demand. Accolades at the organization  Successfully launched the new product mix of Kwality Wall’s, leading the team, in 2003.  Increased the sales growth by approximately 23%, by focusing on all A, B, C, D& E class outlets in the assigned territory.  Distinction of identifying and developing 100 outlets in the assigned territory. COMMENCEDCAREER Group Leader with NUVAC water purifiers and vacuum cleaners May’98 – May’2000. Identify and develop corporate clients, generate business from the existing accounts, thereby achieving profitability. Accolades at the organization  Increased the sale growth by approximately 50%. , by booking more than 240 water purifiers and vacuum cleaners in just 4 days.  Handled key clients in Kanpur such as IIT Kanpur, GSV Medical College & leading Banks , EDUCATIONAL CREDENTIALS 2003 PGDBM (Marketing) from SRI.Sringeri Sharada Institute of Management,New Delhi. 2001 B.Com. From Kanpur University. . 1997 XII from U.P. Board. 1995 X from U.P. Board. PERSONAL DOSSIER Date of Birth: 28th February 1980 Permanent Address: S/O, Shri.Dinesh Chandra Agarwal, House No.379, Rana Pratap Nagar , Kanpur, PIN -208019 Languages Known: Hindi and English Marital status: Married
  • 4. Hobbies/Interests: Watching Discovery Channel, Playing with my Son and Daughter, Going on a long drive with my wife and children. Active member of a social service club – “At Your Service”