2. Our target audience when making the music video was 15-25 year
olds, most likely females who would buy into the star image.
When picking a name for our artist we first brainstormed ideas and
then presented them to 10 people from out target audience and
asked them which name they preferred and also whether they
thought the artist should have a second name or just have a first
name. From the audience feed back we found that they preferred
the artist not to have a second name and that they liked the name
Tia the best. This helped us to pick the best name for our artist, and
one that would appeal to our target audience. This is important
when considering the image of the artist overall, as the name and
style of the artist all combine.
Once we had edited our music video roughly we showed an
unfinished version to some of our friends. Overall the feedback was
mostly positive as they really liked the concept of the music video.
However they felt that the way the video had been edited for each
location to been split into sections made the video feel
disconnected, “too blocky” and confusing. I completely agreed with
this feedback. So as a group we all worked to rearrange the music
video footage and make it flow better.
3. Our first complete draft we completed was shown to our media class. It
received mainly positive feedback. They said they liked the concept and in
particular the candle scene shots and the shots of the picture burning and
in front of the fire place. They also said that they liked the song choice.
We did choose a pop song as we felt this would appeal to a large part of
our audience. The feedback about the performance was also very positive.
They said it worked really well and suited the song and that they also liked
the styling of the artist, particularly the make-up. This was exactly what
we were aiming for, to create a look for the artist that appealed to the
target audience. The criticisms of they had for the music video was that
they felt in some places the lip sync was a little off in a couple of places.
They also said there was a shot in the candle scene which was shaky
which didn’t create a good effect in the video and was uneasy to watch.
Another criticism they had was that some of the shots were too dark which
made the quality of those shots look poor.
We took this feedback and used it to improve our music video and fix the
problems. Firstly we took out the shot which people felt was shaky and
replaced it with a similar shot which was much steadier. We then altered
the footage to make sure the lip-sync matched. We looked particularly at
the areas which the audience had pointed out were off, and we then made
sure all of the footage was matched for the entire video.
4. We then used Final Cut Pro’s colour correct tool to lighten the shots
that were too dark. We then used this tool to lighten every piece of
footage in order to make the footage look better. I can definitely see a
huge improvement in the quality of the footage since using this and it
creates a much better viewing experience.
The audience feedback we had for our music video was extremely
helpful in making improvements to our final video, and it also showed
us that the image we had created for our artist had been successful in
appealing to our target audience.
