This document summarizes the results of a questionnaire about preferences for music videos. It found that the target audience is mainly men aged 16-21 who listen to rock music. Both men and women preferred watching the TV station Kerrang and listening to Kerrang radio. They also preferred music videos that had both a narrative and showed the band's performance. The genre of rock was the most popular among both men and women. Therefore, the music video should feature a rock song that would appeal to audiences of the Kerrang station who are 16-21 years old.

1. Who is our target audience?
QUESTIONNAIRE 1

2. In order to create our music video, we need to be
able to identify our target audience. Doing this
will identify what needs to be included into the
music video to attract the audience. We asked 36
people; 18 being men and 18 being female.. This
gives us a overview of the age of our target
audience.
AIM

3. We asked our audience weather they liked to watch TV channels or listen to
the radio stations for their music.
RADIO OR TV STATIONS?
Women
Radio
TV
Men
Radio
TV
Looking at the results for the choice of TV or radio, both men and women agree that
they prefer to watch TV stations as apposed to listening to the radio.

4. We asked our general public what TV stations they liked to watch. This was
asked to both men and women.
TV STATIONS
Men
Kerrang
Heart
Kiss
CapitalFM
Magic
Other
Women
Kerrang
Heart
Kiss
CapitalFM
Magic
Other
Both of our gender audiences preferred to watch Kerrang station for their music. This means
that the predicted genre type for our target audience will be rock. Saying this, we will now need
to investigate songs that would appear on the Kerrang TV station.

5. We asked our general public what radio stations they liked to listen to. This
was asked to both men and women.
RADIO STATIONS
Men
Kerrang
BBC one
Heart
CapitalFM
Free radio
Other
Women
Kerrang
BBC one
Heart
CapitalFM
Free radio
Other
Both of our gender audiences preferred to listen to the Kerrang station for their music. This
means that the predicted genre type for our target audience will be rock. Saying this, we will
now need to investigate songs that would appear on the Kerrang radio station.

6. We asked our audience as a whole how they listened to their music
proportionally. This would help us determine the best method of distribution
to out audience.
HOW DO YOU LISTEN TO YOUR
MUSIC?
Over- all
Youtube
Radio
TV
iTunes
Spotify
Other
Mo
Most of our public like to
listen to their music with
a visual aspect. This
contributes to how
important the music
video is as a contribution
of our popularity of our
music video.

7. We asked our entire audience what appealed to
them most in a music video. This means how
the video is presented through the layout of
the video.. Conception means that is has not
relevance to the song nor narrative,
Performance means just the performing of the
band, Performance + narrative means that
there is a narrative within the song that has
inserts of the band, and finally narrative is just
an entirely running story line throughout. The
majority of our the people said that they liked
narrative + performance. Doing this draws in
the public with the storyline but also promotes
the bad with the use of showing them
performing.
WHAT APPEALS TO YOU?
Narratie
Narrative + performance
Performance
Conceptual

8. We asked our groups what genre of music they mostly liked to listen to. This
would give us an idea of a popular genre to base our music video off of.
WHAT GENRE DO YOU LIKE?
Men
Pop
Rock
Indie
RnB
Other
2 men voted they liked pop and RnB, the most
popular was the rock genre with 10 votes. 3
people voted for indie and only one voted for
other. This shows us that the most popular
genre is rock.
Women
Pop
Rock
Indie
RnB
Other
9 people voted for the rock genre and 2
people voted for indie, RnB, and other. 3
women voted upon the pop genre. This tells
us that rock was the most popular genre.

9. After asking our audience what music they liked to listen to the most, most
men concluded they listened to rock. Developing upon this, we asked the age
range of each of the 18 men questioned.
AGE RANGE
Age ranges
12 to 15
16 to 21
22 to 30
31 to 40
41 to 50
50+
On average, our highest age for me
that watch rock is 16 to 21 years old.
6 out of 10 people we asked are this
age range. This means that our target
audience will be directed towards 16
– 21 year olds.

10. We asked the 18 men that listen to rock music to see if they thought that the
music video influenced them into buying the song/album. Doing this will
inform us about how important the music video is for the promotion of our
chosen song.
IS THE VIDEO IMPORTANT?
Sales
Yes
No
No difference
Over all, the 18 men that
we asked decided upon
“no difference” and
“yes” for the importance
of the music video in
contribution to the
buying of the
song/album. The
amount that voted “yes”
is still in the high
majority and will still
need to be taken into
consideration.

11. In conclusion we have found our target audience
are mainly men aged 16 – 12, whom listen to the
rock genre and like to watch music videos on the
kerrang TV station. This information is critical
for the development of our music video.
CONCLUSION