3. Who is the artist you have chosen to make
a music video for?
Drake
4. What is the name of the song?
Started From The Bottom
5. What is the name of your artist that you
have created?
• Lil L.P This name originated from the initials
of the actors actual name but we then added
our own twist to his name to make it seem like
something you would hear in a gangster type
film.
6. Give me a general overview of your ideas
for the music video you have come up with
so far.
• Begin a young boy who started from year 9 to be a grown
young man who is studying in sixth form in year 13
• Start with a girl who wants to be a singer but hides her
talent from the public and only sings on her own and is
scared about what her family may think of her
• Begin with a young teen who has just got a job promotion
and then begins to have a party
• Start with two kids thinking of a plan to sneak out to a party
without getting caught by there parents because of them
breaking there curfew
• Start with an adult trying to better his life for his children to
live comfortably in the future but then comes across his past
which causes issues in his relationship with his wife.
7. Are you going to have performance
and/or narrative in your music video?
• Yes we are going to create a narrative based on our
version of what the lyrics in the video portray, as this
will make our video twice as effective as it would be
normally because it shows the audience and
consumers our knowledge of what we think the song is
about and how we can create our own story which can
relate to the target audience e.g (17-21). The narrative
will contain Lian Pembroke as the main character and it
will show the pain and struggle he went through just to
get a job and when he got a job he immediately was
given a promotion and moments later after he finished
work he arranged a party to celebrate his
accomplishments in his life.
8. Why do you think that this idea is
appropriate for the song you have chosen?
• It can relate to myself and also to the target audience, this
would show them no matter what you want to do as long
as you out your mind to it and stay committed to your
dreams they will come true. Although you may come across
some troubles in your life you can still turn out to be what
you want to be. Also it is a stereotypical convention of a
music video to come from the bottom to the top in life and
have flashy items, expensive clothes and endless amounts
of money. This ideology of the whole narrative is to make it
relate to something that happens in life and having
expensive brands e.g Gucci will signifie that this person has
a certain amount of money to purchase these items.
9. Does your idea link to the lyrics of your
song?
• Our main idea for our music video completely
matches the lyrics to the song as the narrative
is based on the lyrics itself and with all the
scenes and still images contained in the video
shows the comparison of what his life was like
before and after. We also have decided to put
a montage before the video starts to give the
audience a quick overview of what they can
expect to see during the music video.
10. How does your idea fit your genre?
• As it is a Hip-Hop music video my idea will
cover the typical conventions of a music video
such as women, money, urban, nike and also
expensive brands to make sure the audience
can clearly see that it is a Hip-Hop genre
video. Also we have a few stereotypes
contained in the video which makes it twice as
effective to relate not only to the target
audience but also may motivate certain
individuals.
