The document summarizes feedback received from test audiences on a music video created by the author and their group. Key points from the feedback included: 1) Audiences generally liked the storyline but had mixed views on some of the effects used. 2) The author learned that their target audience of R&B fans did not always appreciate special effects, so some effects could have been removed. 3) Lip syncing in some scenes needed to be tighter. The author indicates they received useful feedback that will help strengthen effects usage and lip syncing in future projects.

1. Evaluation question #3
What have you learned from your
audience feedback?
Daniella Benson

2. • "Good storyline, strange effects"
• "Odd effects, weird scenes"
• "Good storyline, strange effects"
• "Good video overall, however I do not see the use of
the ripple effect"
• "Text worded well on the screen"
First of all my group an I showed our video to a
member of our sixth form to see what they
thought about it. This is the feedback we took
from it. We figured out that That he clearly liked
the narrative storyline we incorporated and some
of the effects that I had used in the video such as
the text’s that showed up on the screen . However
he wasn’t fond of some of the effects that were in
use. From this I was able to see that R&B fans
weren't mad about Special effects and this was
evident in the focus group that we created later
on.

3. https://www.youtube.com/watch?v=Ie0Mzr2b3
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Below is the hyperlink to the focus group that my group and did. We
decided to conduct another focus group to see how our target audience
viewed our music video and see what they liked and disliked about or
video.

4. What do you feel needs improvement?
From looking back at our audience comment's it was obvious that the
main things we needed to improve on was on our special effects .They
didn't’ like the use of special effects and different dimensions that
were used. Even though our target audience said that they liked
special effects , I believe that it could have been something we could
have taken or left out of our final music video. I have also learned
from our target audience that even though the lip syncing looked
good, it still wasn’t as tight in certain places. We could definitely
improve on this but cutting the frames at a millisecond each time to
get perfect and accurate lip syncing which would have matched the
song perfectly.

5. What did you like about the video and why?
It was obvious that each audience member had different sets of likes which
ranged from the different colours, Background music and some of the effects.
They also appreciated the different transitions that were used in the video . I
learnt that this meant we had incorporated all the things that our target audience
focus group had said that they liked and that we had done well

6. What were your favourite parts and why?
Our focus group thought there were many parts that they liked and
enjoyed. One of the main and positive things that came up was the
fact the actors in the video were all teenagers. This made them feel as
though it was a song that reached out to them and something that
they understood. This was great as it showed me that the video had
done what I had wanted it to do – to connect well with the youth ( my
target audience)

7. What image do you think we have given to the
artist?
Well from our audience feedback, i realized that we had incorporated
the themes of our artist (Chris Brown and Rihanna) really well, as they
understood exactly what was going on and what the storyline was
about. From this I also realized that it directed allot to Stuart Hall’s
theory ‘The negotiated reading’. This theory is when The reader partly
believes the code and broadly accepts the preferred reading, but
sometimes modifies it in a way which reflects their own position,
experiences and interest‘. Reason’s I believe that this linked to our
audience feedback is because although our audience said that they
liked some aspects of our music video, they didn't hold back when
advising us on what they think we could improve on.

8. Would you buy this album and why?
Although the video could do with some improvements , The audience
stated that they would our music video!!! This feedback taught me
that we had succeeded in creating all the conventions that the initial
target audience wanted .