The questionnaire results showed that the audience understood and enjoyed most aspects of the music video, such as the scenes, narrative, camera work, lighting, editing, and visuals matching the lyrics. The black and white color scheme and opening titles were also largely viewed as conventional. Most importantly, no audience members suggested any changes to the music video, indicating the group successfully represented the depressive theme.

1. Music Video questionnaire results
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Male Female
What Gender are you?
What Gender are you?
For this questionnaire, we used the same candidates from the
ancillary questionnaire is order to get their full initial feedback
for all of our products as it was essential for us to gain a full
understanding about how the majority of our people felt about
our product in comparison to our ancillaries

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15-20 21-26 27-32 33-38 39-44
What age category do you belong to/
What age category do you belong
to/
Again considering this questionnaire was done shortly
after the ancillary questionnaire; we used the exact same
people in order to get their full feedback on all our
products including our music video

3. What did you enjoy most about the
music video?
Our first preliminary question we asked was what the candidates
enjoyed the most about our music video as we thought it is vitally
important to get a first thought on what people did feel about our
product. The majority of people had a variety of answers which was
a great note to all of us as it shows that everything which was put
into our product was necessary as well as the right decision seeing
as people did mention it as something they liked.
An example of comment was “I really liked the ballerina scene” and
another comment said “I liked the scene with the spotlight”
From these comments it is clear to me that our chosen scenes
within our product were exceptional in terms of appealing to our
target audience as our candidates all different comments which
shows we included different things which different people liked
which means our product is diverse in a good way.

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Yes No
Did you understand the narrative?
Did you understand the
narrative?
From these results, I can clearly see that everyone understood
the narrative which is an exceptional achievement for my group
and I to hear as its shows that we have designed our product in
a way that allowed our target audience to easily understand
what we were trying to portray and represent which is a great
thing to know as it displays our group work as well thought out
and meaningful

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Yes No
Do you think the camera shots/ angles were
conventional to the soft rock genre? Why?
Do you think the camera shots/
angles were conventional to the soft
rock genre? Why?
From these results, I can clearly see that the candidates really did feel as if the
camera shots and angles were conventional to our genre of soft rock.
Examples of shots people really enjoyed were things like out long shots as they
establish the dark scenery which helps contrast the theme. Another example was
that some said “they like the close ups as they helped connote the feeling of the
protagonist”
From this we can learn that we made the right decisions to use a vast number of
different camera shots in order to help connote the representations of the soft rock
genre and its very pleasing to know people admired our choices.

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Yes No
Do you like the camera movements used within
out music video? Why?
Do you like the camera movements
used within out music video? Why?
From the results, I can see that that again everyone agreed on the use of our
camera movements and thoroughly enjoyed them. An example quote
someone wrote said “the panning around the artist taking out the snow
globe matched the pace of the music” and someone else commented “the
zooming in to his face really captures his emotions”.
From these comments I can learn that our chosen camera movements were
an excellent pick as they ensured that the theme would be understood as
well as they helped capture the depressive essence within our product
which really appealed to our audience.

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Do you think the mise-en-scene fits the genre?
(soft rock, on a scale of 1-5)
Do you think the mise-en-scene
fits the genre? (soft rock, on a
scale of 1-5)
From these results, I can see that the majority rate our mise-en-scene 5 in
terms of it fitting our chosen genre. From these results we can learn that
we did an impressive job of constructing our music a video in which would
help link in the mise-en-scene with the overall genre as from these results
we can see that everything fitted the context well and so helped maintain
that rock genre element. A comment which was used said that “the dark
clothing and the surroundings matched” which shows that our target aim
on contrasting and matching everything in order to maintain that soft rock
theme had worked.

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Do you think the mise-en-scene fits the narrative?
Do you think the mise-en-scene fits
the narrative?
From the results, I can see that our choice of mise-en-scene did fit
within the narrative which is a great sign as it shows that our choice
of clothing, scenery, lighting etc. did connote the dark wonderland
and how it was a place of depressive memories for our protagonist.
An example comment that was used said “The use of the London
scene really contrasted the idea of a mad world”. From this we can
take into consideration that our mise-en-scene really did have a
great effect as it did relate to our overall narrative which people
understood

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Do you like the use of lighting in our music video?
(snow globe, projector scene and ballerina scene)
Do you like the use of lighting in our
music video? (snow globe, projector
scene and ballerina scene)
From the results, I can see that people did thoroughly enjoy the
use of our lighting.
An example comment said that “It helped match the mood of the
narrative” and another comment said “It made the ballerina scene
captivating”. From the comments we can understand that the
choice to use spotlight was an effective one as it really helped set
the scene as well as help contrast the aspect of the mad world

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Do you like the use of a black and white
colour scheme in the london scene?
Do you like the use of a black
and white colour scheme in the
london scene?
From these results, I can clearly see that our candidates did indeed like the
use of the black and white colour scheme we placed upon the London scene.
A reason we did this was initially to contrast our main protagonist’s lonesome
and depressive state of mind and so have colours which connote that really do
help establish that tone as judging by these results people did understand it.
Some candidates didn’t vote it a full rating of 5 which does create some sort of
speculation as to why this may be as there may have been something that put
them off a bit but nevertheless most people rated it a full 5 which shows that
they appreciate the use of black and white

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Do you think that the editing matched the pace
of the music video?
Do you think that the editing
matched the pace of the music
video?
From these results, I can see that people did in fact agree on our
music video’s editing being matched in within the pace. An example
comment said “As the music video follows a steady rhythm, the
editing continues this feeling” whilst another comment said “The
shots were slow in contrast with the song”. From these comments, I
can understand that our choice of editing really did match the pace
of the song which is exactly what we wanted as we know it would
help maintain that depressive and sluggish state in which would
contribute to the expression of our theme

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Do you think that the visuals matched the lyrics?
Do you think that the visuals
matched the lyrics?
From these results, I can see that people agreed on our visuals
matching the lyrical content of our song. An example comment
said “Because it created an emotional feel just like the song” and
another comment said “Because they show the characters
loneliness”.
From these comments I can understand that our visual
representations that we chose to include really did help connote
the lyrical content of our song as well as maintain our theme of
individuality and depression

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Do you think that the opening titles were
conventional to the product?
Do you think that the opening
titles were conventional to the
product?
From these results, I can clearly see that the majority of people did think the our
opening titles were conventional to our product which shows that our choice of
typography, wording and editing really did fit in with our product and its helped
connote that saddening representation which is conventional in terms of applying
our chosen theme.
Some people didn’t rate it a full 5 which again creates some sort of assumption
that they didn’t appreciate the use of it or may not have liked the font used, but
nonetheless more the majority liked it and thought it was conventional.

14. Is there was anything to be
changed, what would you change and
why?
From the results, I found out that the candidates
had nothing they would change which is a major
breakthrough for my group and I as it shows that
everything present within our music video was
perfect for our target audience as it was able to
help them understand the overall depressive
theme we were trying to portray as well the
visual narrative through all the technical codes
were included and getting no comments about
changing our product is an incredible
achievement

15. Summary
Overall our audience feedback has allowed my group and I to gain
an understanding on how people how responded to our two
ancillaries and our music video, most of which was positive which
lets us know that we have successfully met the criteria we have
fought to achieve which has helped express our chosen genre as
well as helped represent our target theme which was depression
and sadness.
There may have been few negative comments which is
understandable as not everyone has the same taste, nevertheless
we are extremely proud with what we have accomplished as well as
what we have produced which are a group of products which have
struck the majority of our target audience and have injected them
with a thorough understanding of our desired theme.