The document is a summary of the results from a questionnaire about audience preferences for a music video. It discusses demographic questions about age and gender. Most respondents were male and aged 26+. Subsequent questions addressed preferred clothing, lighting, camera shots, props, narrative/lyrical style, effects, dance routines, settings, lip syncing, and relationship to lyrics. The document analyzes the conclusive results and how they will influence design choices for the music video.

1. Audience Questionnaire Evaluation
– Music Video
Drew Allen

2. We have created a audience questionnaire as this is
an important because it allows up to find out who
we are targeting our music video to and what they
would like to see in the music video, such as colours,
props and setting. To create this questionnaire we
used Google Forms which allows you to create a
questionnaire with different answering options. After
we had created the questionnaire on Google forms
we posted it to our Facebook and asked people to
share it. This enabled us to get a wide variey of
people to answer it. After we got the amount of
results to made an analogy we created a powerpoint
to show our results clearly.

3. Demographics
I first asked some demographic questions to get an
idea of the focus of my target audience. I asked the
gender and the age of the people answering my
questionnaire. This helps us to focus our ‘Respect’
music video to a particular age group and gender.

4. What is your age?
At the start of the questionnaire I started with a simple question that
allows me to find out the the audience that would to viewing me pop
music video. The age range of the people that answered my
questionnaire was conclusive and was very wide but 26+ is clearly the
most common age range. This was not the age range that I thought I
would get because the pop music genre is most popular with the
younger generation. I can now create a music video to target that
specific age range in mind but by using the colour scheme and props
we can please all age ranges and keep our target audience wide.

5. What is your gender?
This next question also tells me a bit more about the audience that I will
be targeting the music video towards. The results I got for this question
were conclusive. The gender that was clearly the most common answer
was males but we have decided to aim our music video towards both
male and female as it keeps the target audience wide which should
attract more viewers to the video. We will attract both males and
females by the props we use and by the colours we use. For example we
could use yellow or red which could attract both genders rather than
using pink which is a girly colour.

6. I think that because the people that answered the
questionnaire were mostly mostly male and were
aged 25+, we will get more male orientated answers.
For example the props might be cars because males
see this as a high speed, powerful object and the
costume choice might be the casual, jeans and T-shirt.

7. The song we have picked is ‘Respect’ cover by
Kelly Clarkson. What clothing would you like
the people in the video to be wearing and why?
We have picked the song ‘Respect’ which Kelly Clarkson has covered. We have picked
this song because it is an old, well known song but has been bought back into the pop
genre by Kelly Clarkson. This also allows the costume design to be very wide and
creative as we can have consume ideas from the 60’s and the stereotypical bright pop
clothing. The result we got from this question was conclusive. The most common
answer for the type of clothing is clearly casual, jeans and t-shirt. This follows the
stereotype of the pop music audience as they wear casual but bright, vibrant colours.
We will use this answer and the stenotype of the pop music genre by using casual but
brightly coloured clothing in our music video.

8. What sort of lighting would you like to see
in the music video?
I have asked this question in the questionnaire because the lighting creates
the whole mood of the video and you want the lighting to reflect the song.
For example low key lighting might be used in a slow, sad song and high key
lighting might be used in a fast, happy song. The results of this question were
conclusive but the answers were close. The most common answer was high
contrast between high key and low key. We expected high key lighting, which
follows the pattern in upbeat pop songs, as Respect is a fast, happy, pop song,
so we didn’t expect low key lighting. We have decide to follow the
stereotypical lighting of a upbeat pop song and follow our initual idee of high
key lighting.

9. What shot angle would you like to see
when the artist is on screen?
The shot angle of the camera allows you to highlight things in which you
want the audience to pay close attention to within the music video. The
results from this question were conclusive as there is a clear winner. The
most common answer was long shot and the next most common answer
was medium shot. A long shot allows the viewer to see the full body of the
person in the video, focusing on the clothing and a medium shot focuses
the viewers attention to the actual person. Using long shots and medium
shots are common is pop music videos as the artist wants the viewer to see
the stylish, vibrant clothes they are wearing and we have decided to follow
this idea to show the artists clothing style as originally planned.

10. What props would you like to see in the
music video?
Props in a music video might make the video music interesting and visual
for the viewer. The results for this question were conclusive as there is a
clear winner. The most common answer was musical instruments which
is a wide category and a lot can be taken from this to use in our music
video. This was the result we were expecting based on the results from
the demographic questions as males mostly answered the questionnaire.
Females stereotypically are more likely to choose formal accessories as
males stereotypically care less about there appearance. Musical
instruments is such a wide category and a lot can be taken from this. This
also goes against our initial idea of cleaning equipment.

11. Would you like the video to be narrative
or lyrical?
Narrative is a story and a lyrical video is the artist singing the words to
the song. The results of this question are inconclusive as two of the
answers have the same amount of results. The most common answers
were both lyrical and hybrid, which is a mixture of narrative and lyrical.
This question is personal preference and couldn’t be predicted based
on the demographics of the target audience or by the stereotype of
the genre. We have decided to use the idea of a hybrid video which a
mixture of narrative and lyric.

12. Would you like to see special effects,
visual effects in the music video?
Visual effects and special effects can be extreme, such as explosions
or subtle, such as a colour filter. The results from this question were
conclusive as there is a clear winner. The most common result was
yes. This gives us a wide range of ideas we can use to incorporate
into our music video.

13. Would you like to see a dance routine
in the music video?
A dance routine also adds to the visuals making it more interesting to
watch. The results for this question are conclusive as there is a clear
winner. The most common answer was people would prefer to have a
dance routine to watch as well. This is what we were expecting based on
the pop music genre and most up beat pop songs have a dance routine to
keep the viewer interested but this answer isn't what we were expecting
based on the audience that answered our questionnaire as it was mainly
males that answered the questionnaire.

14. What would you want to see as the
setting/background of the music video?
The background and settings throughout a music video in a the main theme
and is there throughout the music video. The results from this question
were conclusive but the other answers are very close. The most common
answer was studio. I think the studio theme would work well as the pops
suggested were musical instruments but this goes against our initial idea of
a household background which went with our idea of cleaning equipment
we have decided to stick to our original story idea of a house wife not being
respected which tells the story of the title of the song ‘Respect’.

15. Would you like to the artist lip syncing
to the song?
The artist lip syncing makes it more visual for the viewer. The
results for this question were conclusive but were very close The
most common answer was it have lip syncing to the song which
makes the viewer think that the video is personal to them. This is
used in most pop songs and it makes the viewer feel like the artist
is singing just to them. We are going to use this response in our
music video as this is what we originally decided.

16. Would you like the video to reflect the lyrics
or be abstract to the lyrics of the song?
The video can ether reflect the lyrics or be nothing to do with the
lyrics. The results for this question were conclusive as there is a clear
winner. The most common answer was reflects the lyrics. This helps
the views to understand the some better. this is what we were
expecting because the audience likes a video that they can relate to.
We have decided to uses this idea as it makes our music video more
relatable.