The document discusses feedback received from target audiences on various stages of a music video project. Initial questionnaires helped establish what to include to attract the target audience. Feedback on a rough cut was positive and identified specific shots audiences enjoyed. Further questionnaires after completion provided feedback on the final video, with most saying they understood the narrative and were able to identify the main star through performance shots. Some minor aspects were identified for potential improvement, such as adding some side view close ups.

1. What Have You
Learned From
Target Audience
Feedback?

2. Initial Questionnaires and TA Research
Initially during the Research and Planning stage I knew that I would need to carry out a series of different
questionnaires and TA research in order to understand how to produce and construct my finals products. These
initial TA questions were very beneficial to my work as I established what I would need to included to attract our
target audience specifically.
I asked a range of questions within a group about the choice of song, and what ideas I had gathered and created
so far, and asked for their input also to manipulate the ideas further. This was successful and how I created a well
structured and attractive music video.

3. TA Feedback
In order to for me to evaluate my work, I decided to ask a variety of different focus groups a selections of questions
about my final music video. This was a beneficial way for me to establish exactly how people felt about the music
video, and gather information of what the TA enjoyed and didn’t enjoy the most. I asked a variety of different
people, and also used social media as a way to broadcast my finished product.
I completed the questionnaire with our final product, and asked around 20 people to analyse it through a series of
questions.

4. Positives About The Final Music Video
I initially asked about things that they liked out of the music video and many of the comments back were similar,
which shows that it is a striking music video to the target audience.
In our first drafts, the people we asked said they particularly enjoyed watching the star model and she was
confident and brought a sense of realism to the video and the performance element to it.
The people we asked said they liked the performance shots of her, as they were able to connect with her singing
into camera and gain a relationship with her emotions.
They said they liked the synergetic shots throughout and the shot types were varied which made the video exciting.
Some said specific shots that they liked such as the flower one, and the location pans of the countryside.

5. Positives About The Final Music Video
Continued…
Other aspects of our music video that people picked up on was the range of colours. Many people said they liked
the natural and neutral colours that were used throughout which links it all back to the countryside. It shows a
sense of synergy throughout, and it made our star stand out. The colours we used in the video also ment we
could use in our promotional package.
Another key factor was the costumes. A few people agreed they liked the costumes as they were simple but
quirky at the same time and reflected our star image as a fun person.

6. Negatives About The Final Music Video
I also asked if there was anything in specific that they didn’t enjoy or like about the music video, and there
weren’t really many comments made back about dislikes.
In our first draft, some people said there was a lack of performance shots in different locations, so we decided
to shoot some more to improve our video appealing to our target audience.
One male did say that they didn’t understand or enjoy the narrative however, but that is understandable as the
video is quite feminine and girly.

7. Negatives Of The Final Music Video
Continued…
An aspect which was picked up on is that in one shot, there was a spider on the camera lens which we hadn’t
seen until we started editing, so it was unfortunate that it happened as we couldn’t shoot it again as it would
look different (incorrect weather, lighting etc)
During our filming we did not shoot a backwards pan which meant we hadn’t used all the shots we wanted, so
we went back and did a second shoot where we specifically shot this missing angle.

8. TA Questionnaires
Over the different stages, we produced many TA questionnaires.
Here are some of the questionnaires I asked before my planning and construction had begun.
Our first TA Questionnaire was before we’d even started the planning phase, where we played the song to a group
of people and asked them a few questions about what they would like to see in the music video etc.
In total we asked 6 people, two male and 4 female, and we received some magnificent feedback about what we
could do within our music video.
Here are the questions we asked:
1. What images were iconic to you when you heard these sections of the songs.
2. Do you prefer a narrative or a performance based video?
3. Do you prefer location shots or studio shots?
4. Do you think the song and the ideas we have suits a male or female audience?
5. Do you prefer intertextuality within a video?
6. Does our star image need to come across as strong and independent?

9. 1. What images were iconic to you when you
heard these sections of the songs.
This was the first question we asked, where we received some initial ideas of peoples views of the song.
A lot of people agreed that the song was fun and quirky, and that there should be quick cuts to make it catchy and
fast flowing.
They thought that there should be a lot of shots of the female, as the song sounded very feminine and girly,
appealing to a more female audience.
Many agreed with the fact the location would have to be a key point, and due to the frequent references in the song
to the countryside then that would be an ideal location to refer to.
Also, many said the chorus was catchy so to have lots of performance shots too.

10. 2. Do you prefer a narrative or a performance
based video?
This was an important question for us as it meant we were able to establish what different shots we would need within
our music video.
Many people said they enjoy having a narrative in a music video, and a few said they like the performance side of it
too.
A lot of people from the group suggested that after hearing our choice of sound, then it would be ideal for us to
manipulate a narrative into it, yet also have a lot of performance shots in it too, therefore appealing to a much wider
audience.
This is a suggestion that we would thoroughly take on board, as we wanted our music video to appeal to a many peple
as possible.

11. 3. Do you prefer location shots or studio
shots?
This again is a question which was important as we were able to gather information we needed about planning
where to shoot.
As a lot of the group had said they’d prefer a countryside location to be featured in our music video, then we new
that we would need a location to shoot, however we asked if they’d want any studio shots too.
A few people said that they didn’t mind whether there were studio shots in it, but a few recommended that we have
a few shots inside or in a studio location because then it brings a variety into our video.

12. 4. Do you think the song and the ideas we
have suits a male or female audience?
This was a question that had already been spoken and hinted about from the group already. Most people,
especially the girls agreed that it would suit a more female audience, however one of the boys in the group said
that he would be interested in the song and the video as he enjoyed it.

13. 5. Do you prefer intertextuality within a
video?
We asked this question in order to see what we should include in our video as props or costumes or
characteristics of themselves.
A lot of people said that intertextuality is something that could be used, especially since our star model is a young
female then it would suit it due to our generation.
So we established that the use of phones, or Facebook would be a creative way for us to include intertextuality
into our video.

14. 6. Does our star image need to come across
as strong and independent?
This question received a lot of feedback, which was extremely helpful for us to start our planning and who to use as a
model.
Everyone agreed that our narrative should include her being a strong independent character, and to set an example
to the female audience we are producing this for. We agreed that we could manipulate a narrative where she doesn’t
follow traditional stereotypes however we did not adhere to that and our storyline consisted of her battling to
choose her love for the countryside or her city boy.
So this still meant she would have to be strong to fight with herself in order to make a decision.

15. TA Questionnaires
The second TA Questionnaire was that I asked 20 people aged between 16-18 to answer a few questions for me
about music videos and music.
The questions I asked were:
1. How do you watch music videos?
2. Do you listen to a lot of music?
3. Do you ever download music? If so where from?
4. Do you ever buy CD’s?
I received a lot of feedback from this which I found very helpful.

16. 1. How do you watch music videos?
From my question I found that 18 people watch music videos using
You Tube rather than any other option. 10 out of the 18 people were
male and the other 8 were female. This portrayed to me that You
Tube would be a more suitable place for us to promote our artist and
the music video to our audience.
I also found that 1 person watches music videos on music channels
which was a female, and 1 person who watches music videos on
Spotify who was male. This shows music channels also may be a place
for our music video as it is more feminine.
I found that no one watches them on social media so that would not
be a place to distribute our video.

17. 2. Do you listen to a lot of music?
From this question I found that 18 of the 20 people do listen
to a lot of music, which is due to our ages and generation.
It means that when it comes to our music video being
released, it will be heard of rather quickly as a lot of people
in our target audience age range listen to music, therefore
bettering our distribution and promotion of the artist. 2
people said they did not listen to music very often, which
means they may not hear our song immediately.

18. 3. Do you ever download music?
This result was something that was again expected due to our
target audiences age, however there are a series of results tied
on to this question too. I further went on to ask our target
audience if they said yes then what software do they download
their music from.
From this question I again got a very large variety of results,
which I have had to thoroughly go through and analyse.

19. 3. If so, where from? I leant a lot from this as it required a lot of analysis, however I
can now understand the main places where our audience
download their music from which means we can include these
on our ancillaries.
I have found that 8 people used spotify to download music, 3
being male and 5 being female. Also, I found that 1 person
used playtube, which is a software that I have never heard of. It
may be something that we could consider, however 1 in 20 of
our target audience said they use this so it may not be worth it.
5 people have used iTunes, which is a popular software to use,
and is something that we could quite easily upload our song
and music video to for people to buy. 2 people used an internet
converter, and they were both male which shows that they'd
rather download songs for free. 1 person used illegal apps
which is something that is highly questionable, and worrying
that our music video could also be illegally downloaded for free
too, going against all the piracy rules. 1 person used google
play, 1 person used amazon prime and 1 person used tubidy.
These are all fair places to download music from, and are fairly
recent in the industry, so may not be as popular yet, however
we can consider using these to put our video onto.

20. 4. Do you ever buy CDs?
I leant many things from the final question was something we
needed to know as we are creating a digipak for our artist. 15
people told us that they do not buy CD's any longer, which is
scary as they would not be interested in our music video or our
digipak. 2 people told us that they do, and they were both male
which meant we could target a male audience with our digipak,
and 2 people said they do sometimes, and they were female.
This suggests that there could be a target audience out there
but we may have to be very specific to what they like, and we
may have to ask a few more questions about what they might
like on a CD digipak ect.

21. TA Questionnaires
Here are some of the questionnaires I asked after the construction phase, in order to get feedback on the final
products.
The first one was a questionnaire I sent via text message about the first rough cut of our music video.
I initially sent this to a female member of our target audience
in the hope for some target audience feedback. I received a
large amount of feedback in which I found extremely helpful.

22. Rough Cut Questionnaire
Here was some of the feedback that I received from it.
It was positive that her initial reactions were good, and that she loved
the music video. It made us as a pair feel honoured to have produced
such a great piece of work.
Our female understood what the narrative was that we intended as
well, which meant that we had successfully achieved what we were
trying to get across.

23. Rough Cut Questionnaire
She also told me that she thoroughly liked the part in the video
where we had a shot of Frankie (Heather) throwing leaves into the
camera in slow motion and then shot shot immediately after in
reverse.
We left the sound on this shot in order for the music video to have
some diegetic sound in it, and also because it creates such a
wonderful effect. Now I know that the audience like it then we will
maintain this.

24. Rough Cut Questionnaire
She also agreed that she liked the lighting and
thought it was okay. I found that this was quite a
vague answer so I also asked a few other people on
the lighting however they agreed it was really good
which helped me understand whether to leave it.
She also made a comment on the cardboard saying
lost and found and that she enjoyed that too which I
was extremely happy about.

25. Rough Cut Questionnaire
I also asked another female for some feedback, who is part of a career within IT and Media development. She is
extremely skilled in this department and I knew she could give me some wonderful comments, and so on. However,
anything she did say I took on board that she is a lot older than the target audience we were originally thinking of,
however if this appealed to her too then we knew our video could target many more people as well.

26. Rough Cut Questionnaire
Here was some feedback she gave to me, which I found
interesting.
She successfully understood the narrative which means that our
video is constructed well with continuity.
But she also gave us a few suggestions, such as some black and
white shots. We did actually try this however it seemed to be a
little confusing for the audience afterwards as some people
mistook them for flashbacks or memories. So we decided to
remove them but for future reference include them.

27. Rough Cut Questionnaire
She also suggested some side view close ups, which
were interesting comments however we didn’t have
time to soot any extra shots. However this again
could be something to improve on and at least will
give us a more wider range of shots.
She was also convinced that the model Heather was
singing it, which shows that the syncing of the music
video was perfect and flowed consistently.

28. TA Questionnaires
The second questionnaire was on our final music video, which was helpful to see what they liked and disliked.
The questions that we asked were:
1. Did the performance shots enable you to to identify the star image?
2. Were there enough close ups of the main star image?
3. Did you understand the narrative?
4. What did you think about the star image representation?
5. Was the editing clear to see? e.g. cuts, transitions
6. Did you like any of the costumes or locations?
7. Would this music video interest you in any of her other music?

29. 1. Did the performance shots enable you to
identify the star image?
Out of the 15 people that I asked, all 15 said the were able to identify her. I
got a lot of positive feedback from this; most people explained that due to the
good quality and well arranged close up shots they were able to establish who
the main star image was. Everyone understood that Frankie (Heather) was our
main star image from the shots which we have portrayed.
They enjoyed watching her on both close up shots and other variations of
shots also. This made me establish that not only is our star recognisable in
close ups, but she also is in long shots too which means she must have an
impacting image.
Many people were also captured by the shots of the locations etc that we
portrayed.

30. 2. Were there enough close ups of the main
star image?
I learnt a lot from this question that ties back mainly into the
feedback I received for question 1. Many people praised the
way we portrayed our star image through the use of shot
types, particularly through close ups. I am extremely proud
that we have successfully achieved this.

31. 3. Did you understand the narrative?
This was a question in which we had a little mixed
feedback, however none the less most people managed to
catch onto the gist of the storyline we represented. Our
story was a basic narrative of the young girl battling
between her own thoughts and being divided between
choosing her country side or her city boy. This caused
some confusion; some people fully understood the
narrative, whereas some people questioned it and didn't
understand. Some people couldn't quite understand why
she couldn't make her mind up, and as an active audience
presumed her previous stories. None the less people
understood that there were two lovers, and she battled
her choice between.
The 2 people who didn’t understand were male, showing
our audience is more for females.

32. 4. What did you think about the star image
representation?
Many people agreed she was reflected as a typical young woman that pursues the
country style. Words such as fun, quirky and beautiful were mainly used throughout this
question. Some people stereotyped her as a typical woman not being able to make up
her mind up.
The feedback we received though was great, and we had produced a strong character in
the narrative.

33. 5. Was the editing clear to see throughout,
such as cuts and transitions?
Feedback throughout this question was positive. Everyone agreed that the editing we have portrayed
throughout the music video is amazing, and several people picked out particular things and elements. One
person said they particularly liked the shot of the flower and how we had edited it to look slow motion.
They told me that it almost gave off the effect that the flower was physically growing in front of the camera.
They also said they liked the leaf section where Frankie (Heather) threw the leaves into the camera which we
cranked to be slow motion, and then we reversed the shot and copied it after to give off a throwing into and
back shot. It was very creative and shows how we progressed our editing skills.
Another person said they liked how all of the shots were cut to the beat, and this made the video quick and
quirky.

34. 6. Did you like any of the costumes or locations
in specific?
This question that was positive. People complimented our choices of locations
dramatically. Near enough every location we used had a positive comment about,
especially the wintry countryside and the beautiful sunlight shot of the countryside
too. It was lovely to have such positive comments back about the locations as it was
difficult for us to produce. Also our costume choice had some extraordinarily positive
feedback too. One person liked the black coat that Frankie (Heather) was wearing
during some of our shots, and they also liked how Myles was wearing a tweed jacket
which has connotations of the country, none the less also made him look very smart
and sophisticated as he was from the city life culture.

35. TA Questionnaires
I also conducted some questionnaires that were a little more vague and simple about my digipak construction, where
I typically asked a couple of members of the class what they’d prefer or not on the digipaks. From previous research I
knew what conventions to use, but it was often helpful to ask as I was creating it to see if anything should change.
Here are some examples of questions I asked:

36. How Did Our TA Feedback Influence Our
Target Market?
As we initially conducted TA Research we typically asked people around 16-18 as we though that would be our
specified age range for the music video. However the more TA Questionnaires we did, the more vast our audience
became, and the oldest person who I asked about the video was 60+ and thoroughly enjoyed it and the song,
showing that we have targeted a much larger audience than anticipated.
Also, a more rural audience would have been our target market, as all of our shots were in Lincolnshire, many
residents would want to watch the music video in order to then see the towns and villages that feature.

37. Things I have learnt
From completing my TA research and gathering all of the different feedback, I have leant so much over the
different phases of my course.
From my first questionnaires before the planning, I learnt many things such as; what images they wanted to see,
whether they preferred a narrative or performance based video, whether they wanted a studio or location based
shot type, which gender the song suited, whether they wanted to see intertextuality and details about the star
image.
Whereas from my further questionnaires which was feedback on my final products I received things such as;
whether there were enough close ups, whether they understood the narrative, details on the star image and the
representations, opinions on the editing and their preference of costumes and locations.
Also the feedback on my promotional package has been extremely helpful as I have contributed a lot of my time to
completing them.