The promotional package will include a music video for the song "Don't Look Back Into The Sun", a greatest hits album titled "An Era", and a magazine advert. The album will feature songs from their career along with newer material and concert footage. It aims to engage both new and existing fans. The music video concept focuses on a couple and uses flashbacks to depict their day, aiming to appeal to indie fans aged 17-25. It will reference elements from the original video and use subtle messages. The digipack and advert will have a simple, minimal design reflecting the band's style, and promote the album release and extra DVD.