The document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were younger students who preferred genres like pop, dance and chart music. Females responded more than males. Beach and summer locations were popular choices. Respondents wanted to see dancing, exotic locations, and women in music videos. They responded positively to the proposed idea but suggested adding more depth and storyline.

1. Analysis of
Questionnaire
Results

2. We handed out a sample of 10 questionnaires to a various range of students and adults
to get feedback of what they believe creates a good music video. We didn’t quite
manage to interview as many 18 year olds as we wanted which was disappointing as
we expected this age range to listen to the our genre the most. We expected the
younger audience also to being going through change and understanding different
genres of music such a pop/metal and the older audience to have a more mature
choice of music such as house/indie.
What is your AGE?
0
0.5
1
1.5
2
2.5
15 16 17 18 19 20 21
AGE
AGE

3. We also unfortunately gathered an unfair sample population of
more female audiences rather than males, however this works
in our favour as females generally prefer the song choice
because of the light upbeat nature of the song. Our song is also
by a popular artist (Ella Eyre) and she is liked by a large
audience, male and female so we will aim for a larger female
audience due to how our song appeals to a larger female
audience.
Are you male or
female?
Male or Female
Male
Female

4. Occupation looks at how even their particular job can affect
their choice of music and as you can see we have a large range
of students looking at our song choice. In particular this
category prefers this type of genre as a younger audience
seems to like dance/ pop music.
What is your
occupation?
0 2 4 6 8
Occupation
Food industry
Bank
Retail
Student

5. Genre is important as it seems to follow the general trend of who prefers the
music and this was important gathering this in order to find the general trend.
We have found out that dance and/ or pop are generally the top choices and
this fits in too our songs category as the song is a hybrid between the two. We
will try and use conventions of chart and dance music videos and use them to
attract our target audience by using them in our video. This could range from
the use of locations, to the use of props and character stereotypes.
What is your
favourite Genre of
music?
Genre
Dance
Heavy Metal
Indie
Chart/Pop
House/Garage
Broad

6. What artist do you like
best?
• Beyoncé-Idol 3
• Sia-Concept/Dancing
• Rihanna-Image
• Disclosure/Rudimental
• Michael Jackson
• Ben Howard
• Metallica-Always a deeper meaning
• Ariana Grande-Original

7. What would you like to
see in a music video?
• Moshpits
• A pretty setting and interesting theme
• Good locations/ tone of the video
• Women
• Romance
• Good Dancing
• People having fun, good story
• Dancing, happiness and summer
• Some kind of action
• A good happy feeling vibe

8. What would you like to
see in a music video?
• This question shows how we as an audience like to see
certain aspects repeated over the course of different
videos. This being such as dancers, summer and exotic
locations. This convention is key for making a dance
music video and adds to the feeling given off by the
music video. Women are also suggested which goes with
the idea of the male gaze theory and this would help to
attract a larger male audience by adding something that
would interest them. We will make sure to take note of
these aspects and look for ways to include them in our
video.

9. As a younger audience, people like to see shots of sunshine and summer
as the shots connote summer and bring a more upbeat feeling to the video.
Beach was most popular and this may be due to the previous point about
the sunshine. We will be sure to implement this into our videobecause
again they add to the summer feel the video is meant to be setting and
again repeats the idea of having a good time in the summer. Also summer
connotes the idea of life whereas other seasons like autumn and winter
suggest decay and death.
What Locations
Would You Like To
See In The Video?
0
1
2
3
4
5
6
7
8
Locations
Series 1

10. Which Artist do you think
shall be featured in the
video
0
1
2
3
4
5
1 2 3 4
Artist
Artist

11. What do you think of our
idea?
• Fits the song
• A really good idea/would be enjoyable to watch
• Good idea
• An energetic video with fun and enthusiasm
• A good idea because the song is quick paced
• Good idea
• Good idea
• Good if carried out well.
• It needs more depth .
• It sounds interesting.

12. What do you think of the
idea?
• People overall liked the idea of our music video and gave
positive feedback and suggests that as long as it is carried
out well the music video could be a success. As long as
the video sticks to what we have stated it could be it will
be overall a success by what feedback we have. We could
improve it however by maybe adding more depth to the
video and use shots to create depth and meaning. This
would help our video stand out from the others and attract
a larger audience.

13. Would you make any
changes to our idea?
• Add a storyline
• Maybe add more storyline
• Follow a road trip storyline
• Include more locations - Shopping
• Have people dancing in the background
• Add shots in london, as it is an iconic place and would help
people relate to the video
• Maybe editing can help improve the video
• Have shots of people dancing
• No

14. Would you make any
changes to our idea?
• The general feedback from this question suggests that if
we added a storyline we would help to achieve our target
audience and this will be supportive of the videos
message to the audience which is plainly that ‘We don’t
have to take our clothes off to have a good time’. Also
this would help to provide a boost to the message the
song is trying to deliver. Dancers are also suggested and
this would work with the genre of the song as a dance
track should generally involve dancers. If we implement
this we should attract our target audience.