This document discusses branding strategies for a metalcore band. It analyzes the band's target audiences, which are primarily 16-25 year old males but also include some older fans and females. The document also examines how the band's promo package (music video, digipak, and website) maintain a consistent black and metalcore-inspired branding. It provides examples of how the band engages fans through social media activations and maintains intertextual references across media to strengthen its image and grow its fan base.