In this presentation, we will discuss the importance of information and need to be aware of information brought by good researches. Methods to evaluate value of information, data collection, selection of data and types of researches are also presented here.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Market research plays a crucial role in a business’s success and growth and is an important aspect of starting a new business or developing a new product or even getting to know about your competition. Let's learn it's importance in marketing management and 7 steps of market research process.
What is research
Meaning of Research
Types of research
Management problem v/s. research problem
Research Process
Research applications in business decisions
Features of good research study.....
Market research plays a crucial role in a business’s success and growth and is an important aspect of starting a new business or developing a new product or even getting to know about your competition. Let's learn it's importance in marketing management and 7 steps of market research process.
What is research
Meaning of Research
Types of research
Management problem v/s. research problem
Research Process
Research applications in business decisions
Features of good research study.....
Research, Types and objectives of research Bindu Kshtriya
This presentation is regarding the basics of research method, about the voyage of research, steps included in research, types of research including descriptive, analytical, applied, fundamental, quantitative, qualitative conceptual, empirical historical conclusion oriented etc
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
Research is the systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in prediction and possible control of events .
Research, Types and objectives of research Bindu Kshtriya
This presentation is regarding the basics of research method, about the voyage of research, steps included in research, types of research including descriptive, analytical, applied, fundamental, quantitative, qualitative conceptual, empirical historical conclusion oriented etc
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
Research is the systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles, or theories, resulting in prediction and possible control of events .
Pontis Foundation Sote ICT Project Evaluation Report Sote ICT
The evaluation of the project was commissioned by the Pontis Foundation with the main aim to receive sufficient evidence-based conclusions and recommendations in order to make strategic decisions about future “Information and Communication Technology” (ICT) projects to be implemented in Kenya. The structure of the evaluation followed OECD-DAC evaluation criteria.
The conclusion of evaluation findings is:
Relevance of the project - Very High
Efficiency of the project - Rather High
Effectiveness of the project - Rather High
Sustainability of the project - Medium
Impact of the project - Very High
Welingkar's Online PGDM Program in Supply Chain Mgmt is designed to understand the levels involved in bringing a manufactured product to the right channel.
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Online PGDM Program in Finance Mgmt Descriptionibes the role of Finance Manager, beneficial for professionals interested in a career in finance-related sectors.
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WeSchool Offers Online MBA Program in Operations Mgmt. Production planning, project management & world-class manufacturing are among the critical concepts.
Gain a better understanding of the various industry functions, business trends and industry regulations in the travel and tourism industry to emerge as a powerful team leader.
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In today's increasingly competitive business environment, organizations are engaged in a rat race to retain customers, build up clientele and simultaneously ensure steady growth. Unfortunately, they often get caught in a web of issues which may not be easily controlled and affect performance. Here comes the play of Financial Accounting. Professional accountants have a vital role in commercial success by using their valuable knowledge to provide their organizations/clients a competitive advantage and an accurate picture of their financial position and performance.
British Aerospace Asset Management Case study will tech you how important is asset management for your business. lern from the experts about the Asset management.
Mc donalds Recruitment Case Study will explain you each and every thing about the Recruitment. hiring a right person at your workplace will be one of the best part of your business management. learn how to hire or recruit perfect person in your company with this case study of Mc donalds Recruitment.
More from We Learn - A Continuous Learning Forum from Welingkar's Distance Learning Program. (20)
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
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Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Learning Objectives
1. The role of information in this
emerging knowledge age
2. Explain various stages involved in
the research process
3. To understand the various research
designs used in marketing research
Chapter 2 Basic Concepts and
Research Design
3. 4 Determinants of Research
RESEARCH
Chapter 2 Basic Concepts and
Research Design
4. Information Need in The New
Knowledge Era
New knowledge empowered customer
have started expecting more benefits
and better value for their money.
She prefers to choose brands on the
basis of intangibles like service-
delivery and the extent to which it is
customized to her lifestyle
The buyer of today is particular of
maximizing and weighing the price
performance ratio
Chapter 2 Basic Concepts and
Research Design
5. Decision Making and Tracking
Trends
Managers very often view ‘Research’ as
a tool used to providing information in
the form of a ‘photo’-mirroring
‘consumers opinion’ and the prevalent
market situation
Thus having access to information will
help in the development of an
independent and objective way of
improving decision making-
understanding, keeping track of and
monitoring one’s own success, or
failures, understanding competitors
market value/share and development of
new products and communication
Chapter 2 Basic Concepts and
Research Design
6. The Research Process
What is the purpose of conducting the
research?
What are the research objectives?
Working out on the cost-benefit
worthiness of the research study
What should be the type of research
design to be adopted?
How the data obtained is to be
analyzed, interpreted and
recommendations given?
Chapter 2 Basic Concepts and
Research Design
7. Steps Involved in The Research
Process
Chapter 2 Basic Concepts and
Research Design
8. Bayesian Theory
The Bayesian decision theory tries to
answer two questions:
1.How can the manager select from
among alternative information
gathering choices, including the option
of not gathering any additional
information at all?
2.After making the choice, what action is
to be taken by the manager?
Chapter 2 Basic Concepts and
Research Design
9. Herber Spiegelbug
Herber Spiegelbug has referred to the
method of phenomenology as
consisting of four steps, recognized by
most phenomena lists, to qualify as
representative of the approach
generally followed
◦ Suspend prior conceptions
◦ Description of the phenomenon
◦ Determine the universal elements
◦ Apprehending of relationships
Chapter 2 Basic Concepts and
Research Design
10. Selection of Research
Methodology
If one is required to answer the
question related to the appropriate
“method of inquiry”? The answer will
be dependent on the nature of the
research problem and the availability
of existing knowledge
Broadly stated, two research
methodologies are used for the
purpose of research
◦ Experimental Research
◦ Non Experimental Research Concepts and
Chapter 2 Basic
Research Design
11. Methods to Evaluate The Value
of Information
1. Simple Savings Method (SSM)
2. Return On Investment (ROI)
3. Present Value Method (PVM)
4. Cost Benefit Approach (C-B)
5. Bayesian Approach
Chapter 2 Basic Concepts and
Research Design
13. Selection of the Data Collection
Techniques
1. Observation Techniques:
under this techniques, data is obtained by
observing present or past behavior. Past
behavior observation will be done with the
help of secondary data
2. Communication Techniques:
communication techniques involve seeking
answers by asking questions. This is
sometimes done in the form of a survey
research, when questions are asked and
answers are received. This communication
can be conducted via mail or telephone or
sometimes in person Chapter 2 Basic Concepts and
Research Design
14. Actual Data Collection
The budget availability
Nature of the project and the
complexity of the required information
Degree of accuracy desired
Time availability
Chapter 2 Basic Concepts and
Research Design
15. Types of Research
Descriptive design
Experimental design
quasi-experimental design
Chapter 2 Basic Concepts and
Research Design
16. Descriptive Designs
These designs are used to establish
accurate descriptions of variables
relevant to the decision being taken
without demonstrating the existence of
the relationship between variables.
The purpose of this design is to give an
accurate picture of some aspect of the
marketing environment
Say Titan may want to measure the
reaction of young women between 15-25
years of age, to their ‘Fast track’ brand of
watches Chapter 2 Basic Concepts and
Research Design
17. The Various Types of Research
Design
Chapter 2 Basic Concepts and
Research Design
18. Experimental Designs
These research designs are used to
demonstrate cause effect relationship
This means that when it is necessary to
show that one variable determines the
values of other variables, a experimental
approach is used
Students will undoubtedly be familiar
with the concept of experimentation in
biological and physical sciences
There are two types of experimental
designs
◦ Laboratory experiments
◦ Field experimental settings 2 Basic Concepts and
Chapter
Research Design
19. Quasi-Experimental Designs
1. One shot-case study
2. One-group pre test – post-test design
3. Time series design (also known as
Longitudinal Designs)
4. Static group comparison design
5. Simulation
Chapter 2 Basic Concepts and
Research Design
20. Summary
The research process consists of a
series of steps worked out in a systemic
manner from the conception of the
project through the conclusions,
recommendations and ultimate action
The research designs can be
categorized into Descriptive design,
Experimental design and Quai
experimental design
The variation in the approaches will be
with respect to purpose, exactness of the
hypothesis formed and the type of data
collection methods used
Chapter 2 Basic Concepts and
Research Design