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 Research means “Search for Knowledge”.
 It aims at discovering the truth.
 It is the search for knowledge through objective and
systematic method of finding solution to problems.
 It is carried on both for discovering new facts and verification
of old ones.
 Therefore, research is a process of systematic and in-
depth study or search of any particular topic, subject or
area of investigation backed by collection, computation,
presentation and interpretation of relevant data.
Research
 Basic/Fundamental research
 Applied research
 Qualitative research
 Quantitative research
 Descriptive research
 Action research
 Exploratory research
 Causal(experimental)
research
 Historical research
 Ex-post Facto research
 Algorithmic research……….
Types of research
Management decision problem Business research problem
what the decision maker needs
to do
what information is needed and
how it should be obtained
Action-oriented Information oriented
Focuses on symptoms Focuses on causes
Management problem v/s. research problem
 Defining the research problem
 Formulating the research Hypothesis
 Developing the research proposals
 Research design formulation, Sampling design
 Planning and collecting the data for research
 Data analysis
 Interpretation
Research Process
Marketing:
Product identification, Demand estimation, Demand-
supply analysis, Product development, Market
segmentation, Media mix, Sales Promotion, Product
launch, Design of distribution channel, Pricing,
Marketing strategy formulation, Product
differentiation and positioning, Packaging, Buying
Behaviour, Design of advertisements, Planning sales
force, etc…..
Research applications in
business decisions
Production:
Forecasting, Capacity planning, Plant location, Plant
layout, Line balancing, Inventory control, Aggregate
planning, MPS, MRP, Scheduling, Project
management, Maintenance management, Quality
control, Work design, logistics, etc….
Research applications in
business decisions
Finance:
Capital budgeting, Portfolio management, Primary and
Secondary market study, Inflation, Economic growth
models, etc…..
Personnel:
Manpower planning, Performance appraisal, Conflict
management, Design of incentive plans, Training
methods, Labour welfare etc……
Research applications in
business decisions
 A good research should be Systematic
 A good research should be Logical
 A good research should be Empirical
 A good research should be Replicable
Features of good research study

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What is Research....?

  • 1.  Research means “Search for Knowledge”.  It aims at discovering the truth.  It is the search for knowledge through objective and systematic method of finding solution to problems.  It is carried on both for discovering new facts and verification of old ones.  Therefore, research is a process of systematic and in- depth study or search of any particular topic, subject or area of investigation backed by collection, computation, presentation and interpretation of relevant data. Research
  • 2.  Basic/Fundamental research  Applied research  Qualitative research  Quantitative research  Descriptive research  Action research  Exploratory research  Causal(experimental) research  Historical research  Ex-post Facto research  Algorithmic research………. Types of research
  • 3. Management decision problem Business research problem what the decision maker needs to do what information is needed and how it should be obtained Action-oriented Information oriented Focuses on symptoms Focuses on causes Management problem v/s. research problem
  • 4.  Defining the research problem  Formulating the research Hypothesis  Developing the research proposals  Research design formulation, Sampling design  Planning and collecting the data for research  Data analysis  Interpretation Research Process
  • 5. Marketing: Product identification, Demand estimation, Demand- supply analysis, Product development, Market segmentation, Media mix, Sales Promotion, Product launch, Design of distribution channel, Pricing, Marketing strategy formulation, Product differentiation and positioning, Packaging, Buying Behaviour, Design of advertisements, Planning sales force, etc….. Research applications in business decisions
  • 6. Production: Forecasting, Capacity planning, Plant location, Plant layout, Line balancing, Inventory control, Aggregate planning, MPS, MRP, Scheduling, Project management, Maintenance management, Quality control, Work design, logistics, etc…. Research applications in business decisions
  • 7. Finance: Capital budgeting, Portfolio management, Primary and Secondary market study, Inflation, Economic growth models, etc….. Personnel: Manpower planning, Performance appraisal, Conflict management, Design of incentive plans, Training methods, Labour welfare etc…… Research applications in business decisions
  • 8.  A good research should be Systematic  A good research should be Logical  A good research should be Empirical  A good research should be Replicable Features of good research study