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International Journal of Production Engineering features aspects of production engineering including
production planning and control, manufacturing technology and precision manufacturing, journal also
covers operation management and supply chain organization. The impetus of the journal rely in providing a
platform to researchers and scholars to publish their finding; be it in experimental or theoretical form and to
facilitatetheprocess of scientificcommunicationandtospreadtheideaofproductionengineering.
Focus andScopeoftheJournal
! Manufacturing technology
! Management engineering
! Production planning and control
! Casting tend machining technology
! Tool engineering
! Metrology and manufacturing systems
! Automation and rapid manufacturing
! Transportation
! Operation management and supply chain organization
! Design, implement and refine products, services, processes and systems
! Precision manufacturing, quality engineering
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INTERNAL MEMBERS
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Chairman
Mr. Puneet Mehrotra
Managing Director,
JournalsPub,
New Delhi
Hidam Renubala
Ankita Singh
Akanksha Marwah
Deepika Bhadauria
Commissioning Editors
Priyanka Garg
Chhavi Goel
Shrawani Verma

EDITORIAL BOARD MEMBERS
Dr. S. John Alexis
Department of Automobile Engineering,
Kumaraguru College of Technology,
Coimbatore (Tamil Nadu), India
Dr. Arindam Kumar Chanda
G. B. Pant Govt. Engineering College,
Okhla, New Delhi, India
Dr. Jagdeesh P. Ganjigatti
Siddaganga Institute of Technology,
Tunkur (Karnataka), India
Dr. R. S. Jadoun
College of Technology, G B Pant University of
Agriculture & Technology, Pant Nagar, India
Meghanshu Vashista
Department of Mechanical Engineering,
Indian Institute of Technology (B.H.U.),
Varanasi, India
Dr. Nataraj J.R
R.V. College of Engineering, Bangalore
(Karnataka), India
Dr. Sarang Pande
Faculty of PG and Research, Marwadi Education
Foundation, Rajkot,
India
Dr. Ajith Ramesh
Amrita School of Engineering, Coimbatore
(Tamil Nadu), India
Dr. Siva Prasad Kondapalli
Anil Neerukonda Institute of Technology and
Sciences,Visakhapatnam, India
Mohd Zaheer Khan Yusufzai
Indian Institute of Technology (B.H.U.),
Varanasi, India
Dr. N. Rajesh Jesudoss Hynes
MEPCO Schlenk Engineering College,
Sivakasi, India
Dr. Kanakuppi Sadashivappa
Bapuji Institute of Engineering and
Technology, Davanagere, India
Dr. N. Senthilkumar
Adhiparasakthi Engineering College,
Melmaruvathur (Tamil Nadu), India
Dr. P. M. M. Subrahmanya Sarma
VIZAG Institute of Technology, Dakamarri,
Bheemunipatnam Mandal Visakhapatnam,
India
Dr. Muthuramalingam Thangaraj
Department of Mechatronics Engineering,
SRM University, Kattankulathur, Kancheepuram
(Tamil Nadu), India
Dr. S. J. Vijay
School of Mechanical Sciences,
Karunya University, Coimbatore, India
Dr. T. R. Vijayaram
School of Mechanical and Building
Sciences SMBS, VIT University,
Chennai, India

From the Editor's Desk
Dear Readers,
We would like to present, with great pleasure, the inaugural volume of a new scholarly
journal, International Journal of Production Engineering. This journal is part of the
Engineering Sciences, and is devoted to the scope of present Production Engineering
issues, from theoretical aspects to application-dependent studies and the validation of
emergingtechnologies.
This new journal was planned and established to represent the growing needs of Production Engineering as
an emerging and increasingly vital field, now widely recognized as an integral part of scientific and
technical investigations. Its mission is to become a voice of the Production Engineering Science community,
addressing researchersand practitionersinthisarea.
The core vision of International journal of Production Engineering in JournalsPub is to propagate novel
awareness and know-how for the profit of mankind ranging from the academic and professional research
societies to industry practitioners in a range of topics in Production engineering in general. JournalsPub
acts as a pathfinder for the scientific community to published their papers at excellently, well-time &
successfully.
International Journal of Production Engineering focuses on original high-quality research in the realm of
Manufacturing technology, Production planning and control, Casting tend machining technology, Tool
engineering,Precisionmanufacturing,Managementengineering.
The Journal is intended as a forum for practitioners and researchers to share the techniques of Production
Engineeringandsolutionsinthearea.
Many scientists and researchers have contributed to the creation and the success of the Production
engineering community. We are very thankful to everybody within that community who supported the idea of
creating an innovative platform. We are certain that this issue will be followed by many others, reporting
newdevelopmentsinthefieldofProductionEngineering.
This issue would not have been possible without the great support of the Editorial Board members, and we
would like to express our sincere thanks to all of them. We would also like to express our gratitude to the
editorialstaffofJournalsPub,who supported us ateverystageoftheproject.
It is our hope that this fine collection of articles will be a valuable resource for Production engineering
readers andwillstimulatefurtherresearchintothevibrantareaofProductionEngineering.
PuneetMehrotra
ManagingDirector

1. A Study on Effectiveness of Buzz Marketing Campaign and Its Impact on Product Marketing
P. Megaladevi, A. Karthikeyan 1
2. An Analysis of Financial Performance of Tata Steel Limited
P. Megaladevi, R. Vasuki, B. keerthana 10
3. Service Failure Analysis for Commutator of Brushed DC Motor
Prateek Rajput, Manish Vishwakarma 15
4. The Study of Working Capital Management as a Financial Strategy for Hero Motocorp Limited
P. Megaladevi, S. Parimala, M. Muthupriya 22
5. Highlights on the Effect of Lean Concept in Aero Industry
Priyanka Garg 28
Contents

IJPE (2016) 1-9 © JournalsPub 2016. All Rights Reserved Page 1
International Journal of Production Engineering
Vol. 2: Issue 1
www.journalspub.com
A Study on Effectiveness of Buzz Marketing Campaign and Its
Impact on Product Marketing
P. Megaladevi*, A. Karthikeyan
School of Management Studies, Jay Shriram Group of Institutions, Avinashipalayam, Tirupur, Tamil Nadu,
India
Abstract
The observation on buzz advertising, a ramification of advertising field in its growth segment
is a field of hobby by maximum entrepreneurs round the sector. The item of this
communication is to contribute to the comprehension of the effectiveness of a buzz marketing
campaign, to determine its contribution to marketing and to research the relationship
between the emblem and the consumer. We additionally recommend a summary version to set
up an express and a right away connection between buzz advertising and the variables that
degree its effectiveness. We have a look at the moderating position of involvement on those
variables. The assessment of the literature of this gift studies demonstrates that the
effectiveness of buzz advertising will be analyzed through the principle gadgets pursued by
means of corporations usually are specified as: photo to the brand, awareness to the emblem
and buying selection.
Keywords: buzz advertising, buying choice, consciousness, involvement, photograph
INTRODUCTION
In latest years, the concept of marketing
has modified dramatically because of
complexity of the conduct of individual
clients. Kapferer et al. (1994) [56]
reported
that during a postmodern society, in which
mass advertising is more and more
criticized and in which individuals show
much less hobby in conventional
advertising, advertising has developed
alternatives to higher talk with its
communication goal and goal customer.
Diversification behavior has certainly
forced the advertising and his men to
diversify their procedures, and
consequently needed to expand techniques
to maximum primary behavioral
dispositions. [1–10]
Searching for ingenuity in the advertising
and proximity to the patron, advertisers
depend increasingly buzz marketing.
Hetzel et al. (2002) [57]
adds that he had to
sell his emblem to find every other manner
to talk, it should innovate.
Heilbrunn et al. (2005) [58]
supported that
buzz marketing is a time period considered
via a few as indistinct and obscure,
however this technique is increasingly
more sought after as agencies and
counseling organizations are confronted
with a major communication hassle, the
one of saturation of purchasers against
advertising broadcast. We attempt, on this
studies, to better understand this time
period and the aim of this paintings is to
provide clear answers to creative and
commercial enterprise are skeptical
approximately this concept so one can
manual their preference of their
communication method. On this context, it
is far to recognize the role of conversation

Vol. 2: Issue 1
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An Analysis of Financial Performance of Tata Steel Limited
P. Megaladevi*
, R. Vasuki, B. Keerthana
India
Abstract
In this paper, a trial has been made to establish the money performance of Tata steel
restricted. Tata steel is one of the quality companies in production business. Reference period
of study was 10 years. In order to attain the target of the study, the researchers have
employed analysis of numerous ratios. This study is conducted purely based mostly on
secondary information obtained through web site of the Tata Steel restricted. By using the
magnitude relation analysis tool we have a tendency to will analyze the performance of the
industry of Republic of India and that we will simply resolve the strength and weakness of the
businesses and their position within the market. Different ratios are used in this study and
notably those that are associated with the finances. For this purpose balance sheet from
2005–2006 to 2014–2015 of Tata Steel Limited is employed and from them ratios are
calculated.
Keywords: financial crises, profitability and liquidity ratio analysis, Steel Company
INTRODUCTION
Ratio analysis is such an important
technique for money analysis. It includes
relation of 2 mathematical expressions and
the relationship between two or additional
things. Financial quantitative relation is a
quantitative relation of selected values on
enterprise’s financial plan. There are
several customary ratios used to judge the
status of an organization or different
organization. Tata steel restricted was
erstwhile identified as Tata iron and
company limited. It is Indian international
steel creating company and its
headquarters area unit in city,
Maharashtra. [1]
Tata Steel Ltd is the world’s 10th largest
company and also the world’s second most
geographically heterogeneous steel
producer. The company may be a
diversified steel producer with major
operations in Asian country, Europe and
South East Asia. They have manufacturing
units in twenty six countries and at
presence in fifty European and Asian
markets. Tata Steel's operations are sorted
underneath six Strategic Business Units
embrace Bearings Division, Ferro Alloys
and Minerals Division, Agric Division,
Tata Growth Shop (TGS), Tubes Division
and Wire Division. They have introduced
several branded steel product, including
Tata Steelier (the world's 1st branded Cold
Rolled Steel), Tata Shaklee (Galvanized
Corrugated Sheets), Tata Tucson (
rubbers), Tata Pipes, Tata Bearings, Tata
Structural, Tata Agric (hand tools and
implements) and Tata Iron (galvanized
wire products) Tata Steel Ltd was
incorporated in the year 1907 with the
name Tata Iron & company Ltd. [2]
RATIOS
Financial ratios square measure used by
managers at intervals a firm and potential

Vol. 2: Issue 1
www.journalspub.com
Service Failure Analysis for Commutator of Brushed DC Motor
Prateek Rajput*
, Manish Vishwakarma
Department of Mechanical Engineering, M.A.N.I.T, Bhopal, India
Abstract
Failure mode and effect analysis (FMEA) is a tool used for assessing probable failure modes
and their reasons. It aids in ranking the failure modes and mentions remedial actions for the
avoidance of sudden failures in system and enhancement in availability of system. In this
work, an attempt has been made to use FMEA for the commutator of series DC motor. This
approach is helpful in ensuring effective motor performance.
Keywords: commutator, FMEA, RPN
INTRODUCTION
Failure Mode and Effect Analysis
(FMEA)
FMEA is one such quality tool which is
used for reliability analysis and is fruitful
to improve reliability of a product or
system. FMEA scrutinizes the potential
failure modes of system and analyse
reason and effect of each failure mode. It
helps to identify loop holes in system, puts
forward development measures and design
plans, so as to improve the reliability of
product or system.[1–3]
FMEA also find its application to describe
quality review points, preventive
maintenance actions, operational
constraints, measures required to lessen
the failure risk.[4–8]
Ideally, FMEAs are
applied in the product design or process
development stages, although use of
FMEA on existing products and processes
can also yield substantial benefits.[9–11]
In this paper D C series motor is taken for
study. In series motors, the field coil and
armature have series connection. This
project is about the commutator failure in
DC motor by using FMEA technique
which identifies how the process will flop
and how to abolish or reduce risk of
failure.
DC Motor
To obtain mechanical energy from
electrical energy electromechanical energy
conversion process is required.
Electromechanical conversion device is a
linkage in the middle of electrical and
mechanical systems. Dynamo is such type
of a device. Dynamo convert electrical
energy to mechanical energy or
mechanical energy to electrical energy.
When a dynamo is run by a prime mover
and it supply electrical energy then it is
called as generator while when dynamo
takes electrical energy as input and gives
mechanical energy as output then it is
called as motor (Figure 1).[5]
Fig. 1. Basic Diagram of Energy
Conversion in Motor.

IJPE (2016) 22–27 © JournalsPub 2016. All Rights Reserved Page 22
Vol. 2: Issue 1
www.journalspub.com
The Study of Working Capital Management as a Financial
Strategy for Hero Motocorp Limited
P. Megaladevi*
, S. Parimala, M. Muthupriya
India
Abstract
Working capital management as a money strategy has its effects on liquidity additionally as
profit of the firm. Hero Motocorp Limited was selected for an amount of 10 years from 2006
to 2015. The effect of completely different variables of assets management as well as current
quantitative relation and profit movement co-efficient was used for analysis. The results
showed that there is an indirect correlation (0.201) between current ratio and gross profit
margin. This means that as current quantitative relation reduces, gross profit of the
corporate will increase. The firm should be aggressive in the management of its assets to
enhance profit. In order to run the corporate successfully, the fixed and the current assets
play a commendable role. Managing the working capital is necessary as a result of, it has a
serious significance on profitability and liquidity of the business. The various parts for
measurement the assets management embrace the owed days, Inventory turnover days,
Payable days, Cash conversion cycle, Current quantitative relation and fast ratio on the web
in operation profit of the Hero Motocorp restricted. The controlled variables like; fixed
assets on total assets, the debt ratio and the size of the firm (measured in terms of logarithm
of sales) have conjointly been used for measurement of the assets management.
Keywords: financial strategy, liquidity, profitability, working capital
INTRODUCTION
Working capital is that the quantity of
funds necessary to hide the price of in
operation the enterprise. Every business
wants funds for 2 purposes-for its
institution and carries out its day to day
operations. It is the a part of firm’s capital
which is needed for funding short term or
current assets like money, marketable
securities, debtors, inventories.
Working capital management is bothered
with the issues that arise in making an
attempt to manage the present assets, the
current liabilities and also the relationship
that exists between them. Assets refer to
those assets which is in standard course of
business will be, into cash inside one year
while not undergoing administration in
price and while not disrupting the
operation of the corporations. Examples
are money, marketable securities, account
receivables and inventory.
Current liabilities square measure those
liabilities that are supposed, at their
inception to be paid in the standard course
of business in a very year out of current
assets or earnings of the priority. The basic
current liabilities are account liabilities,
bills payable, bank overdraft and
outstanding expenses. Efficient
management of operating capital may be
an elementary a part of the general

IJPE (2016) 28–30 © JournalsPub 2016. All Rights Reserved Page 28
Vol. 2: Issue 1
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Highlights on the Effect of Lean Concept in Aero Industry
Priyanka Garg
University of Madras, Tamil Nadu, India
INTRODUCTION
Of all the domains, aerospace industry
carries a wide range of scope for research
and development from diversified
engineering fields. Every aspect of
technology can be equally important to
materialize different aerospace projects.
Also, the industry expertise holds a great
responsibility to coordinate the demands of
delivery, cost, quality and the flexibility of
every aerospace operation to achieve
client’s satisfaction. In all the processes,
the resources as well as the services are
utilized in plenty without compromising
on the quality and efficiency of the
technology developed. In the meanwhile, a
huge amount of waste is realized in
various sectors of the aerospace industry.
Due to increasing rate of wastage of
manpower, resources and time, experts are
putting efforts towards dealing with the
problem of waste management. Lean
concept is one of the most favored
methodologies encouraged for process
improvement and waste reduction.
Mechanism based on Lean principles
carries a systematic approach to eliminate
wastage of resources, services and thereby
reducing the time consumption in
aerospace industry.
LEAN CONCEPT
Lean principles are the mechanism for
process improvement developed by
Womack and Jones based on the original
work done by Ohno of the Toyota Motor
Corporation to optimize production by
eliminating waste. Toyota settled on an
effective strategy based on: Kanban-based
pull production, eliminate waste, faith in
the value and importance of quality,
continuous improvement, belief in the
value and utilization of human resources,
reducing setup time for machines,
integration of suppliers and material
acquisition and efficient, cellular layouts
with balanced material flow. It has four
defining characteristics: waste awareness,
continuous quality assurance, just in time
and level production.
LEAN CYCLE
The concept of lean production is
continuous improvement. It is a long-tern
journey and efforts. The lean cycle
combine and link the Plan-Do-Check-
Action (PDCA) cycle.
Plan Aspect
1) Mindset change the company awareness
and mindset change are the most important
for the lean implement. There are many
different functional groups in aerospace
manufacturing suppliers, including design
engineering, production engineering,
production control, parts fabrication and
component assembly, etc. Those
functional groups should change their
mindset and stereotype to remove interface
barrier within the organization. All
departments align the same goal and target
to achieve the overall benefit of enterprise.
The key issues of mindset change describe
as follow:
Top management commitment is the key
successful factor for improvement
activities. All improvement ideas need the
support from management to become
activities and obtain benefits.


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