The document discusses the significance of personal branding, emphasizing that it is the perception others have of an individual rather than self-promotion. It outlines steps to develop a personal brand, including creating a personal brand statement, volunteering, and leveraging social media for visibility. The importance of continuous skill improvement and building credibility in one's profession is highlighted throughout.

1. WE Lead February 1, 2011 Jennifer McClure President, Unbridled Talent, LLC

2. @CincyRecruiter VP of HR Executive Recruiter Blogger Leadership Coach Speaker Business Owner Consultant HR Generalist Introvert Horse-Lover

5. True or False? Personal Branding is all about getting a job.

6. FALSE

7. True or False? Personal Branding is about image management.

8. FALSE

9. True or False? I have a Personal Brand.

10. TRUE

11. Let’s Talk About Some Brands…

16. What is a Personal

17. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.

18. Brands are built on what people are saying about you – not what you are saying about yourself. Guy Kawasaki – Author, serial entrepreneur

19. Why Is Personal Branding Important?

20. You are being Googled…

21. Information found on-line is used by others to assess your credibility, knowledge & experience FACT

22. Stand out in a sea of similar products…

24. Job Security No Longer Exists…

25. We must look upon ourselves as a company with our own intellectual balance sheet and brand name . We need to invest in ourselves and market ourselves. Rather than employment security, funky people go for employability – constantly updating their skills so that they are desirable to potential employers all the time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business

26. Exercise…

27. What is your Personal Brand?

28. Exercise…

29. What do you want your Brand to be?

31. Step 1… Develop A Personal Brand Statement

32. A Personal Brand Statement Should Be… - Understandable & memorable - Synonymous with how others describe you - Support a larger goal that others will care about

33. “ I’m the leading Personal Brand expert for Gen Y” Dan Schawbel – Author of the Personal Branding Blog & Me 2.0 I help visionary, gutsy CEO’s with a conscience land faster, earn more, have fun & change the world. Deb Dib – The CEO Coach

34. Step 2… Volunteer Yourself

35. Step 3… Use Social Media

36. http://www.google.com/profiles Set Up a Google Profile

37. Build an effective LinkedIn Profile

38. LinkedIn Applications

40. Blog About Your Profession

41. Consider Twitter… “ Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”

42. Finally… What’s the most powerful word in Personal Branding?

43. THE

44. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson

45. What’s your plan?

46. Email: jennifer@unbridledtalent.com Blog: http://unbridledtalent.com LinkedIn: http://www.linkedin.com/in/jennifermcclure Facebook: http://www.facebook.com/UnbridledTalent Twitter: http://twitter.com/CincyRecruiter Twitter: http://twitter.com/UnbridledTalent