The document discusses using social media for HR and recruiting purposes. It outlines five key areas: developing a strategy, choosing tools like LinkedIn, Facebook, YouTube and blogs, building an employment brand, using social media for recruiting, and allocating time, content and training. The focus is on attracting, recruiting and retaining talent through an active social media presence.
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Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social media can be an effective means of communication and engagement for SHRM chapters and also for HR professionals in their personal development and within their companies.
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Implementing Social Media in HR & Recruiting - Nov 2012Jennifer McClure
Using social media in Human Resources & Recruiting - Understanding LinkedIn, Facebook, Twitter, Blogging & YouTube - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
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This talk was given at #DisruptHR in Cincinnati - September 2014. (http://www.disuprthr.com)
Social Media & Your Talent Strategy - April 2012Jennifer McClure
Presentation by Jennifer McClure - President of Unbridled Talent LLC at The Conference Board's Social Media Strategies for HR Conference - April 2012, NYC
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social media can be an effective means of communication and engagement for SHRM chapters and also for HR professionals in their personal development and within their companies.
Presentation by Jennifer McClure - President, Unbridled Talent LLC at The Kentucky Society of Human Resources Leadership Conference - December 5, 2013
Implementing Social Media in HR & Recruiting - Nov 2012Jennifer McClure
Using social media in Human Resources & Recruiting - Understanding LinkedIn, Facebook, Twitter, Blogging & YouTube - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Jennifer McClure - You Can Change The World - #DisruptHRJennifer McClure
Jennifer McClure - Keynote Speaker, Executive Coach & Leadership Consultant (http://unbridledtalent.com) - shares how you can change the world and change someone's life by sharing your life and work experience as a mentor and guide.
DISRUPT is an information exchange designed to energize, inform and empower people that work in and around humans in the workplace. Each speaker has 5 minutes, with slides rotating every 15 seconds, to teach and inspire the audience to take action or learn something new.
This talk was given at #DisruptHR in Cincinnati - September 2014. (http://www.disuprthr.com)
Using Social Media In HR & Recruiting - April 2012Jennifer McClure
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From HR Leader to Business Leader: 7 StrategiesTo Achieve Maximum Impact In Your Organization - MEGA session Presentation given by Jennifer McClure - President, Unbridled Talent LLC at the 2012 SHRM Annual Conference in Atlanta, GA
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
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16. where to START?
86.6%
55.3%
46.6%
11.6%
16.0%
9.4%
SOURCE: Jobvite Social Recruiting Survey Results 2012
17.
18. LINKEDIN essentials
• Ensure your Company Profile is accurate/complete
• Build a Personal Profile that:
– represents your company well
– makes candidates want to connect with you
• Build your network & search for candidates
• Join relevant & appropriate groups
20. 100% COMPLETION
1) Add a profile photo
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself
FRESHNESS counts
21. 100% COMPLETION
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections
22. BUILD your network
a2e rs...
Size
M rta
So
http://inmaps.linkedinlabs.com
26. FACEBOOK essentials
• Showcase your culture & employment brand!
• Fans = database of interested users
• Engage with fans & create a community
• Link back to your corporate website/company page
33. YOUTUBE essentials
• Make your employees the stars
• Keep videos to 3 minutes or less
• Share your videos on other social sites
• Use video for learning & development activities
37. BLOGGING essentials
• Establish expertise and credibility
• Foster relationships with candidates (& employees)
• Post information about cool job opportunities
• Share industry news/link to media coverage
• Link to your other social media efforts
• Address concerns or common questions
39. PROVIDE information
At Sodexo, internal hires utilized one or
more Sodexo social sites to help find a job or
prepare for an interview at virtually the
same rate as external hires (46-47%).
The careers blog was the most frequently
utilized, read by 32% of internal hires and
17% of external hires.
Arie Ball – VP of Talent Acquisition, Sodexo
40.
41. TWITTER essentials
• Balance promotional, personal & conversational tweets
• Be a “real person” – use your real voice/be authentic
• Be interesting, informative and entertaining
• Share links to interesting & informative stuff
• Post photos from “a day in your life” (twitpics, etc.)
46. what’s your BRAND?
Employer Brand
How a business builds and packages its identity, origins and values,
and what it promises to deliver to emotionally connect employees.
Talent Brand
To brand for talent is to market an organization as a place to work to
create demand – as a magnet – to recruit, retain and engage the right
people to do the right work at the right time for the right results.
Libby Sartain – Author, Brand For Talent
48. ASK employees
“What 3 words describe our culture?”
www.wordle.net
49. ENABLE employees
“We have found that current employees are the most
widely used and are by far the most trusted source of
information about organizations for candidates.”
Corporate Leadership Council
51. recruiting EVOLUTION
1997 Sources of Hire 2011 Sources of Hire
newspaper ads 28.7% referrals 28.0%
employee referrals 19.7% job boards 20.1%
agency (contingent) 10.4% career site 9.8%
contract recruiters 8.7% recruiter initiated 9.1%
job fairs 8.3% college 6.6%
other advertising 5.0% re-hires 4.3%
image advertising 4.6% social media 3.5%
trade journals 4.2% 3rd party 2.8%
college 2.9% print 2.2%
resume services 2.9% temp/contract-to-hire 2.1%
agency (retained) 2.1% career fairs 1.9%
internet 2.1% walk-ins 0.8%
radio 1.5% other 8.8%
SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
52. GO where THEY are
‘One of the reasons we’re active in social media
channels is that our candidates expect us to be
in those channels.’
Stephanie Lilak – Chief Staffing Officer, General Mills
54. PLAN & SCHEDULE
Content Calendar
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
• Recognize
a
• Post
“day-‐ • Ask
a
• Share
• Chat
with
a
• Link
to
• Poll
Fan
or
in-‐the
life”
Ques=on
Company
Recruiter
Career
Ques=on
Employee
photo(s)
news
informa=on
• Schedule
an
• Ask
a
Event
• Post
a
Video
Ques=on
Time Blocks
Use Tools
55. provide GUIDELINES
free database of 217
social media policies:
socialmediagovernance.com/policies.php
56. TRAIN employees
• Communicate social media guidelines
• Consider the benefits of allowing all employees access
• Provide training even if blocking social media sites
• Share examples of appropriate & inappropriate use
58. “’Build it, and they will come’ only works in the
movies. Social media is a ‘build it, nurture it,
engage them - and they may come and stay.’”
Seth Godin – Author & Marketer