In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.

1. Greater Cincinnati Chamber of Commerce
WE Lead – Women’s Leadership Development Program
February 7, 2012
Jennifer McClure
President, Unbridled Talent, LLC
http://unbridledtalent.com

2. Who Am I?
2 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years – Social Media Anthropologist
18 years – Human Resources Leader

3. “Big companies understand the importance
of brands. Today, in the Age of the Individual,
you have to be your own brand.”
– Tom Peters, Fast Company, 1997

5. True or False?
Personal Branding
is all about getting a job.

6. FALSE

7. True or False?
Personal Branding
is about image management.

8. FALSE

9. True or False?
I have a Personal Brand.

10. TRUE

11. Let’s Talk About Some Brands…

12. Provide the highest quality coffee,
exceptional customer service, and a truly
uplifting Starbucks Experience in the same
way around the world.

13. Design & Innovation, Ease & Simplicity, and Quality

16. What is a Personal

17. Your Personal Brand is the
perception that people have
of you, as compared to
other people in similar
positions.

18. Brands are built on what
people are saying about you
– not what you are saying
about yourself.
Guy Kawasaki – Author, serial entrepreneur

19. Why Is Personal
Branding Important?

20. You are
being
Googled…

21. FACT
Information found on-line is
used by others to assess
your credibility, knowledge
& experience

22. You need to stand out
in a sea of similar products…

24. Job Security No Longer Exists…

25. We must look upon ourselves as a
company with our own intellectual
balance sheet and brand name. We
need to invest in ourselves and market
ourselves.
Rather than employment security, funky
people go for employability – constantly
updating their skills so that they are
desirable to potential employers all the
time and at any time.
Jonas Ridderstrate & Kjell Nordstrom – Funky Business

26. Exercise…

27. What is your
Personal Brand?

28. Exercise…

29. What do you want
your Brand to be?

31. Step 1…
Develop A Personal Brand Statement

32. A Personal Brand Statement
Should Be…
- Understandable & memorable
- Synonymous with how others describe
you
- Support a larger goal that others will
care about

33. “I’m an Executive Branding and Job Search
Strategist. I partner with top level executives to
define what differentiates them from their
competition and strategically position them to
land their next great gig.”
I am a social media trainer and consultant,
specializing in LinkedIn, branding and
recruitment.
“I’m a turnaround management expert in the
Federal sector. I take on challenges no one in
their right mind would touch and transform losers
into profitable organizations. People always say,
‘If it’s broke, give it to Tim.’”

35. Step 2…
Use Social Media

36. Set Up a Google Profile
https://profiles.google.com

38. Build an effective LinkedIn Profile

40. Blog About Your Profession

41. Consider Twitter…
“Twitter has helped me to
know my customers, solve
customer problems and to
create relationships to be
able to do that.
There is a fabulous
community of HR
professionals engaging with
each other via social media.
My professional visibility
because of my interactions
on social media is much
greater than it was a year
ago and it is helping me to
make new contacts and
explore opportunities.”

42. Step 3…
Volunteer Yourself

43. Get Noticed
• Volunteer for projects at work
• Volunteer for projects outside of work
• Freelance
• Teach a class at a University or at your
company
• Write – column, newsletter, blog
• Participate on a panel or speak at a
conference

44. Finally…
What’s the most
powerful word in
Personal Branding?

45. THE

46. “The more you work toward
credibility and visibility in your
profession, the quicker you
enter that inner circle – in
your department, in your
company, and ultimately in
your industry.”
Career Distinction by William Arruda & Kirsten Dixson

48. What’s your plan?

49. Thank you!
h4p://unbridledtalent.com
jennifer@unbridledtalent.com
h4p://www.facebook.com/UnbridledTalent
h4p://www.linkedin.com/in/jennifermcclure
h4p://twi4er.com/JenniferMcClure