This document discusses the importance of personal branding, especially for academics. It defines personal branding as managing how one presents themselves to others. LinkedIn is identified as a key tool for personal branding due to its professional focus. The document provides tips for using LinkedIn effectively, including creating a distinctive profile, being visible and active in groups, and maintaining consistency. Different social media are outlined as targeting different demographics. Overall, the document emphasizes authenticity and investing ongoing effort to develop an academic personal brand through platforms like LinkedIn.

1. Personal Branding

2. “A brand is anything . . . that separates one thing from another”
(Patel & Agius).
Image from: http://solutionswide.com/2398/the-importance-of-branding-your-company-internally

3. Your personal brand is what separates
you from everyone else . . .
Who are you, and why should we care?
Image from: http://smallbiztrends.com/2011/08/5-way-brand-branding-define-you.html

4. “We are CEOs of our own companies: Me Inc. To be in
business today, our most important job is to be head
marketer of a brand called You.”
~ Tom Peters, management guru
Image from: http://www.letstalkaboutwork.tv/the-future-of-personal-branding/

5. Don’t be just another face in the crowd.
Stand out!
Image from: http://www.partnerworks.co/blog/marketing-articles/stand-out-in-the-crowd-%E2%80%93-defining-your-competitive-advantage/

6. What’s in it for you?
http://www.brazencareerist.com/blog/2012/08/20/how-to-
transition-from-corporate-job-to-entrepreneurship/ http://www.centuryproductsllc.com/dirty-money-and-how-to-avoid-getting-sick/
http://www.jarlmoe.com/jarl-moe-stories-to-success-part-3-is-released/
http://www.codeofliving.com/articles/how-do-i-find-happiness

7. How Do You Get Started?
Create your vision: How do you want
to be perceived by others? How do
you want to live your professional
and personal life?
Image from: http://www.metcalf-associates.com/building-innovative-leadership-putting-vision-into-action/

8. “Personal branding, then, is the process of
managing and optimizing the way that you are
presented to others.
And social media is one of the keys (if not the
biggest key) to managing your personal brand
online.”
~ Kevan Lee
Image from: http://www.jillceleste.com/what-social-media-sites-should-you-use-for-personal-branding/

9. Which Social Media Tools Should You Use?
Image from: http://blogs.bmj.com/bmj-journals-development-blog/2014/04/14/what-does-social-media-add-to-conferences/

10. Who Is Your Target Demographic?
Facebook:
•60% female; 40% male
•76% of users are ages 25 and older
•33% of users have income >$75,000
Twitter:
•53% female; 47% male
•81% of users are ages 25 and over
•30% of users have income >$75,000
Google Plus:
•37% female; 67% male
•68% of users are ages 25 and over
•72% of users have income > $60,000
LinkedIn:
•50% female; 50% male
•94% of users are 25 years old and older
•46% of users have income >$75,000

11. “If you are going to choose only one
personal branding tool to invest time in,
choose LinkedIn.”
~ William Arruda, Forbes.com
Image from: http://www.succinctresearch.com/personal-branding-for-archaeologists-part-ii-linkedin/

12. How to Set Up a LinkedIn Profile
https://www.linkedin.com/
Join for free at
linkedin.com!

13. http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job#.vkLqMra2w

17. Personal Branding in Academia . . .
. . . is important due to the nature of
academic work and publishing
research. You are responsible for your
academic success. The more effort
you put in to building your academic
profile, the more rewards you may
experience (Czemobay, 2014).
http://www.jhpr.co.uk/why-building-your-personal-brand-is-essential-in-business/

18. LinkedIn + Personal Branding: 10 Steps
1. Be Authentic
2. Create a Distinctive Profile Headline
3. Avoid clichés
4. Be visible
5. Build brand associations
6. Add to your knowledge
7. Share in LinkedIn Groups
8. Be personal
9. Be consistent
10. Give generously

20. Sources
Arruda, W. (2014). Why LinkedIn is the only personal branding resource you need. Retrieved from http://www.forbes.com/sites/williamarruda/2014/06/10/why-linkedin-is-the-only-
personal-branding-resource-you-need/
Celeste, J. (n.d.) What social media sites should you use for personal branding? Retrieved from http://www.jillceleste.com/what-social-media-sites-should-you-use-for-personal-branding/
Czernobay, H. (2014). Personal branding for academics - what's it all about? Retrieved from http://home.passle.net/education/personal-branding-for-
academics/?nabe=6122723774300160%3A0
Deckers, E. (2013). Three personal branding secrets for academics. Retrieved from http://www.personalbrandingblog.com/three-personal-branding-secrets-for-academics/
Lee, K. (2015). The 5 keys to building a social media strategy for your personal brand. Retrieved from https://blog.bufferapp.com/social-media-strategy-personal-branding-tips
LinkedIn Corporation. (2013). Build your personal brand on LinkedIn. Retrieved from
https://university.linkedin.com/content/dam/university/global/en_US/site/pdf/TipSheet_BuildingYourBrand.pdf
Meyers, K. (2012). Branding yourself: Not as painful as you think. Retrieved from https://www.insidehighered.com/blogs/branding-yourself-not-painful-you-think
Parks, C. (n.d.)The 14 LinkedIn hacks that could get you A job. Retrieved from http://www.buzzfeed.com/chanelparks/the-14-linkedin-hacks-that-could-get-you-a-job#.oa1XWvypR
Patel, N., & Agius, A. (n.d.) The complete guide to building your personal brand. Retrieved from http://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand/
Peters, T. (2015). The brand called you. Retrieved from http://www.fastcompany.com/28905/brand-called-you