The document discusses personal branding and how it can be used to achieve career goals and succeed in a job search. It defines personal branding as achieving personal and professional goals by differentiating yourself through a consistent message that articulates your unique value. It provides tips on developing a personal brand, such as defining your strengths and skills, getting feedback from others, marketing your brand consistently across all interactions both online and offline. Personal branding puts individuals in control of their careers and can help them reach their goals.

1. Managing Your Career Through Personal Branding Presented By: Christopher J. Bilotta Resource Development Company, Inc.

2. Introduction Purpose Discuss personal branding and its use in career management and job search Provide tips on how to define and market your personal brand Presenter Profile President, RDC, Inc., HR Consulting Firm 15 years executive search & career consulting CPRW, CPA Drexel University: BS Business, MBA

3. Personal Branding - The Beginning Coined in 1997 by Tom Peters in a Fast Company article titled “The Brand Called You” Peters wrote, “ Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies. Our most important job is to be head marketer for the brand called You.”

4. Personal Branding Defined Achieving personal and professional goals by differentiating yourself and articulating your unique value through a consistent message. Authored by Allison Tibbs, www.eXaminer.com, 7/7/09

5. Breaking the Definition Down - 1 Achieving personal and professional goals Everyone has or should have goals that they set, whether personal or professional. There is no benefit to setting goals if you don’t strive to reach them. Your Personal Brand can provide the extra step needed to reach those goals.

6. Breaking the Definition Down - 2 Differentiating yourself by articulating your unique value Your Personal Brand can be the deciding factor on whether you are promoted or hired. If your Personal Brand is not viewed as valuable and unique, you offer no compelling reason to be considered. It is important that your brand stands out from the competition.

7. Breaking the Definition Down - 3 Through a consistent message A successful personal brand is one that is consistent. If it isn’t, you run the risk of confusing your target audience. Once confusion sets in, your credibility suffers and you will not be taken seriously. If you confuse your audience, you lose your audience.

8. A Personal Brand Is Not Artificially created or manufactured Just a logo or tag line Self-centered or self-indulgent Is Intrinsic Authentic Individual

9. Your Brand – Stand Out in A Crowd “ We all have brands worthy of remark.” - Tom Peters

10. Defining Your Personal Brand Your personal brand is what others think of you strengths skills personal traits passions how you add value

11. Being Real – A Branding Experiment Poll a select group of 50 people including co-workers, associates, clients, friends, etc. Ask them to write down 3 words that quickly come to mind that they feel best describe you Do the same Match your internal brand to the external brand you have projected Do others perceive your brand as you do? Turn perceptions into strengths

12. Marketing Your Brand Everything you do matters Be consistent Pay attention to substance and style Word of mouth marketing is key Nurture your network

13. Your Online Profile Google quotient (GQ) The Digital Scale – Are You Digitally Distinct Dabbling Disastrous Dissed Disguised Managing your results

14. Online Personal Branding Brand central – your personal website Social networks LinkedIn, Twitter, Facebook, etc. Blogging Conversing/Commenting on other blogs Networking

15. Benefits of Personal Branding Enhances self-awareness Clarifies goals Creates visibility and presence Differentiates you Puts you in control Creates wealth Increases staying power