My seminar for VTH Volunteer The Hague on 9 December 2015 https://www.volunteerthehague.nl/event

1. Personal branding in 7 steps
Express yourself!

2. Who Do I Think I Am?
Tessa Faber ™

3. What is a brand?

4. A brand or trademark is a unique
name, sign, symbol, word, design,
expression and activity,
or a combination of these, with
the purpose of creating an image to
identify and differientiate a product or
service from the “competitor”.
A strong brand adds emotion, trust,
credibility and value(s).

5. Who Do You Think You Are?

6. ...but I am not
a product,
I am a person!

7. A strong brand =
Consistent
Compelling
Credible
And it’s personal!
Authentic
About purpose
All about you
Adding value(s)

8. Express
and brand
yourself
in
7 steps!

9. Let’s start Making Sense.
It starts with you!

10. Being
yourself
on
PURPOSE!
Self
discovery
Self
awareness
Self
expression
Self
promotion
Self
confidence
Self
develop-
ment

11. Step 1
Being yourself on purpose!
A human being: you
Unaware of your strengths
On purpose without effort
What is your purpose?

12. Ready?
Aim!!
Fire!!!

13. Discover
your
“purpose”
Courage | Coeur Purpose: to live from the heart

14. Open your eyes and see that
you are already a brand
without even knowing it!!!

15. Self discovery
Get to
know
yourself
better!
Step 2

16. What
makes
you
YOU?
What are the
differences
with others?

17. Who do they think you are?
You
Colleagues
Co-workers
Manager
Team
members
Friends
Family
Business
partners
Clients
Customers
Employer

19. Self
awareness
Get to
like and
appreciate
yourself!
Step 3

20. “As from today I am going
to work as myself!”

21. Dare to
step
over your
own
shadow!

22. Modesty….

23. Personal
branding
Be true to
yourself
to be of value
for the other!
Be a role model!

24. Self
Expression
Find the words
and images that
suit you
to tell the
world
who you are!
Step 4

25. Don’t be a copy,
be an original!!

28. “Life’s a pitch!”
Make it fun!
Make it stick!
Make it personal!
Make it effective!
Make it a hit and
don’t run!

29. What does
your online
“identity”
say about
your
brand?

30. Authentic therefore unique
Active & engaging
Dinstinguishable & consistant
Expert status
Google proof
Professional
Your online brand =

31. Choose your fans & followers wisely
(they are your brand’s ambassadors)

32. Self
Promotion
“If you don’t
promote,
something
terrible will
happen:
nothing!”
Step 5

33. Dare to step
into the
spotlights!

34. Dare to
put
yourself
in the
picture!

35. Choose
your
own
frame!

36. Influence
Tell the
world who
you are,
before they
make up
their own
minds!

37. Me
Inc.
Target
audience
Voice-
mail
Email
Narrative
“Pitch”
Network
Social
value
Communi
cation
Body
language
Resume
Cover
letter
CV
Social
Media
Design
Logo
Pay off
Styling
Sales:
Fee or
salary
After
Sales
Feedback
Endorse
ments

38. Self
Confidence!
Doing what you
do best and
being yourself
on purpose gives
you a confidence
boost!
Step 6

39. Practice
what you
preach
passionately
Be a true
advocate on
purpose

40. Express
and
present
yourself
as an
expert

41. Personal
Branding
from the
heart!

42. Self
development!
With a growth
mindset you
can take the
next step
Step 7

43. Put effort in it!
To know
yourself
is to
grow
yourself!

44. Being yourself on purpose!
The next step = step 1!

45. Being aware of yourself
and making choices that
suit your purpose!

46. Try it!
You can never fail at being YOU!

47. Look what happens to the world
around you, when you are you!

48. Personal branding
Your smile is
your logo.
Your personality is
your business card.
How you leave
others feeling after
they have an
experience with you
becomes your
trademark!

49. It takes courage!

50. Choose to
follow
your
heart
Courage | Coeur to live life from your heart

51. Choose your own route!

52. You have to take
these steps
yourself!!
Push
YOURSELF

53. Choose to be unique!

54. Choose to
be visible

55. Choose
to
express
yourself!

56. Choose to
add and
to be of
value!

57. Dare to show and use your
special power!

58. Grow a growth mindset!
“I have never done
it before, so I think
I can do it!!”
Pippi Longstocking

59. Making Sense
of my “special powers”
Career coach for highly sensitive,
gifted, strong minded, whole
hearted & purpose driven
professionals
Trends & talents translator for the
Dutch labour market
Multi-focused mother on a mission
Expressive speaker, trainer & actor
Being myself on purpose

60. Merry X-mas everyone!!
@TessaFaber (Dutch)
@Makingsense (English)
Tessa Faber
www.makingsense.nl
Facebook.com/makingsense.nl