SlideShare a Scribd company logo
BRAND YOU ®
INTRO TO PERSONAL BRANDING
A Bit About Me
• Husband and father to Scout, Daisy & Indiana

• President, Kristian Andersen + Associates

• Founder, Pathagility

• Founder, TinderBox

• Managing Partner, Gravity Ventures

• Lives in Arkansas works Indy
A BRAND IS
NOT A LOGO
A BRAND IS A COLLECTION OF

PERCEPTIONS
IN THE MIND OF A CONSUMER.
BRANDS ARE BORN OF
 EXPERIENCE
   AND REFLECT
 REPUTATION
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
NONE OF THESE
 ORGANIZATIONS TREAT
   THIER BRAND AS AN
AFTERTHOUGHT, RATHER
IT SERVES AS THEIR KEY
    DIFFERENTIATOR.
BUT THOSE ARE
CONSUMER BRANDS
   NOT PEOPLE.
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
Personal brands allow
individuals to differentiate
       themselves by
  consistently articulating
    and leveraging their
 unique value proposition.
WE ARE ALL
 BRANDS
If you’re not branding
  yourself, you can be
assured that others are
     doing it for you.
Brand You : Personal Branding
RateMyProfessors.com
IT’S A
BRAND YOU®
  WORLD
AND JUST BEING GOOD
 ISN’T GOOD ENOUGH
SIMPLE   UNIQUE   FOCUSED
Brand You : Personal Branding
Brand You : Personal Branding
Brand You : Personal Branding
A LESSON FROM
 THE KITCHEN
THE KITCHEN
  (The Craft / What You Know)

     THE DINING ROOM
(The Delivery / How You Share It)
WE’RE ALL IN THE
CONTENT BUSINESS
GETTING
TACTICAL
Why Employers Should Care
Strong personal brands add value to corporate brands!

• Publicity & Visibility
• Build Organizational Credibility
• Increased Engagement Levels
• Expands Influence
• Human Connection to the Organization
• Halo Effect (which works both ways)
5 Questions
Question #1 : What are your goals?

Question #2 : What do you value?

Question #3 : What are you passionate about?

Question #4 : What motivates you?

Question #5 : What makes you remarkable?
5 Rules
Rule #1 : Be Diligent

Rule #2 : Be Consistent

Rule #3 : Be Relevant

Rule #4 : Be Interesting

Rule #5 : Be Yourself
5 Steps
Building lasting, effective personal brands takes time and
there is no one-size-fits-all process.

Step #1 : Take Inventory

Step #2 : Develop a (Brand) Plan

Step #3 : Craft Your Identity

Step #4 : Choose the Right Tools & Channels

Step #5 : Measure & Repeat
Tools & Channels
Tools & Channels:
You have to use them to understand them
• Web sites
• Blogs / micro-blogs
• Podcasts
• Social networks (Facebook, Ning, Linked-In, Twitter)
• Events (create your own or hijack one)
• Off-line & alternate publishing
• The media

Don’t Forget to:
• Make yourself findable (SEO, social networks, etc.)
• Connect everything
• Cultivate relationships w/ the press, peers, competitors, etc.
• Donate your expertise to a cause
• Develop a visible platform
• Start & join conversations
“We are CEOs of our own companies: Me
  Inc. To be in business today, our most
important job is to be head marketer for the
             brand called you”
                 Tom Peters
Twitter:    kristianindy
eMail:      kristian@kaplusa.com
LinkedIn:   linkedin.com/in/kandersen1
Web:        kaplusa.com

More Related Content

What's hot

Personal Branding 101
Personal Branding 101Personal Branding 101
Personal Branding 101
Kiara J. Allen
 
Personal Branding for Successful People
Personal Branding for Successful People  Personal Branding for Successful People
Personal Branding for Successful People
Assem El Shwadfy
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRAND
Shiran Sanjeewa
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Sohan Khatri
 
How to Do Personal Branding
How to Do Personal BrandingHow to Do Personal Branding
How to Do Personal Branding
Amancio Bouza
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
Joe Pulizzi
 
Personal Branding Workshop
Personal Branding WorkshopPersonal Branding Workshop
Personal Branding Workshop
Beloved Brands Inc.
 
Brand yourself - 9Sharp Presentation
Brand yourself - 9Sharp PresentationBrand yourself - 9Sharp Presentation
Brand yourself - 9Sharp Presentation
Safwan Hak
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
TyJennings
 
Personal branding
Personal brandingPersonal branding
Personal branding
Aryandra Anantama
 
Personal Branding in the Digital Age
Personal Branding in the Digital AgePersonal Branding in the Digital Age
Personal Branding in the Digital Age
Digital Consultant
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Aleem Visram, HBA, MBA
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Abraham J. Jankans
 
Personal branding
Personal brandingPersonal branding
Personal branding
Mai Bằng
 
Personal branding
Personal brandingPersonal branding
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelSTRATEGIC PERSONAL BRANDING - Taking your brand to the next level
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
Eridux
 
I am a personal brand
I am a personal brandI am a personal brand
I am a personal brand
Gamechanger Innovatie
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourself
Shivam Dhawan
 
SELF LEADERSHIP
SELF LEADERSHIPSELF LEADERSHIP
SELF LEADERSHIP
Joseph Oluwole Lawrence
 
Personal branding
Personal brandingPersonal branding
Personal branding
ctechb
 

What's hot (20)

Personal Branding 101
Personal Branding 101Personal Branding 101
Personal Branding 101
 
Personal Branding for Successful People
Personal Branding for Successful People  Personal Branding for Successful People
Personal Branding for Successful People
 
HOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRANDHOW TO BUILD YOUR PERSONAL BRAND
HOW TO BUILD YOUR PERSONAL BRAND
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
How to Do Personal Branding
How to Do Personal BrandingHow to Do Personal Branding
How to Do Personal Branding
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
 
Personal Branding Workshop
Personal Branding WorkshopPersonal Branding Workshop
Personal Branding Workshop
 
Brand yourself - 9Sharp Presentation
Brand yourself - 9Sharp PresentationBrand yourself - 9Sharp Presentation
Brand yourself - 9Sharp Presentation
 
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsPersonal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty Jennings
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Personal Branding in the Digital Age
Personal Branding in the Digital AgePersonal Branding in the Digital Age
Personal Branding in the Digital Age
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
STRATEGIC PERSONAL BRANDING - Taking your brand to the next levelSTRATEGIC PERSONAL BRANDING - Taking your brand to the next level
STRATEGIC PERSONAL BRANDING - Taking your brand to the next level
 
I am a personal brand
I am a personal brandI am a personal brand
I am a personal brand
 
Personal branding - do it yourself
Personal branding - do it yourselfPersonal branding - do it yourself
Personal branding - do it yourself
 
SELF LEADERSHIP
SELF LEADERSHIPSELF LEADERSHIP
SELF LEADERSHIP
 
Personal branding
Personal brandingPersonal branding
Personal branding
 

Viewers also liked

Brand Experience Design
Brand Experience DesignBrand Experience Design
Brand Experience Design
Studio Science
 
"Personal Branding" - The Marketing Of You
"Personal Branding" - The Marketing Of You"Personal Branding" - The Marketing Of You
"Personal Branding" - The Marketing Of You
Justice Mitchell
 
Cours ID visuelle
Cours ID visuelleCours ID visuelle
Cours ID visuelle
Dorian Dawance
 
Logo Designing
Logo DesigningLogo Designing
Blogging & Managing your Personal Brand
Blogging & Managing your Personal BrandBlogging & Managing your Personal Brand
Blogging & Managing your Personal Brand
Corinne Weisgerber
 
Poynter Lesson 10 - Brand and Advertising Tracking
Poynter Lesson 10 - Brand and Advertising TrackingPoynter Lesson 10 - Brand and Advertising Tracking
Poynter Lesson 10 - Brand and Advertising Tracking
Ray Poynter
 
6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand
suzetteconway
 
Personal branding & self assessment.ppt
Personal branding & self assessment.pptPersonal branding & self assessment.ppt
Personal branding & self assessment.ppt
Kamal Vora
 
Personal Branding for Career Growth - Feb 2012
Personal Branding for Career Growth - Feb 2012Personal Branding for Career Growth - Feb 2012
Personal Branding for Career Growth - Feb 2012
Jennifer McClure
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studies
Whistling Crow
 
Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?
Alli Mowrey
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
Brian Hollowaty
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Cyndee Woolley
 
Personal Branding Tools for PR Professionals
Personal Branding Tools for PR ProfessionalsPersonal Branding Tools for PR Professionals
Personal Branding Tools for PR Professionals
Brittany Berger
 
Personal branding building brand you handouts
Personal branding   building brand you handoutsPersonal branding   building brand you handouts
Personal branding building brand you handouts
Cyndee Woolley
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media Kit
Yahoo
 
Telling Your Story Through Branding
Telling Your Story Through BrandingTelling Your Story Through Branding
Telling Your Story Through Branding
Imaginasium, Inc.
 
How to Brand an HR Service Business
How to Brand an HR Service BusinessHow to Brand an HR Service Business
How to Brand an HR Service Business
Mlicki
 

Viewers also liked (18)

Brand Experience Design
Brand Experience DesignBrand Experience Design
Brand Experience Design
 
"Personal Branding" - The Marketing Of You
"Personal Branding" - The Marketing Of You"Personal Branding" - The Marketing Of You
"Personal Branding" - The Marketing Of You
 
Cours ID visuelle
Cours ID visuelleCours ID visuelle
Cours ID visuelle
 
Logo Designing
Logo DesigningLogo Designing
Logo Designing
 
Blogging & Managing your Personal Brand
Blogging & Managing your Personal BrandBlogging & Managing your Personal Brand
Blogging & Managing your Personal Brand
 
Poynter Lesson 10 - Brand and Advertising Tracking
Poynter Lesson 10 - Brand and Advertising TrackingPoynter Lesson 10 - Brand and Advertising Tracking
Poynter Lesson 10 - Brand and Advertising Tracking
 
6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand
 
Personal branding & self assessment.ppt
Personal branding & self assessment.pptPersonal branding & self assessment.ppt
Personal branding & self assessment.ppt
 
Personal Branding for Career Growth - Feb 2012
Personal Branding for Career Growth - Feb 2012Personal Branding for Career Growth - Feb 2012
Personal Branding for Career Growth - Feb 2012
 
Brand tracking studies
Brand tracking studiesBrand tracking studies
Brand tracking studies
 
Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?Introduction to Public Relations | What is PR?
Introduction to Public Relations | What is PR?
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Personal Branding Tools for PR Professionals
Personal Branding Tools for PR ProfessionalsPersonal Branding Tools for PR Professionals
Personal Branding Tools for PR Professionals
 
Personal branding building brand you handouts
Personal branding   building brand you handoutsPersonal branding   building brand you handouts
Personal branding building brand you handouts
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media Kit
 
Telling Your Story Through Branding
Telling Your Story Through BrandingTelling Your Story Through Branding
Telling Your Story Through Branding
 
How to Brand an HR Service Business
How to Brand an HR Service BusinessHow to Brand an HR Service Business
How to Brand an HR Service Business
 

Similar to Brand You : Personal Branding

Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop -
Michelle Williams
 
Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
EXHIB-IT!
 
Personal Branding Create Your Plan, Promote Your Brand
Personal Branding Create Your Plan, Promote Your BrandPersonal Branding Create Your Plan, Promote Your Brand
Personal Branding Create Your Plan, Promote Your Brand
Seuss+
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social media
Arya Dhiratara
 
Naeyc personal branding presentation orlando v7 015 annual orlando
Naeyc personal branding presentation orlando v7 015 annual orlandoNaeyc personal branding presentation orlando v7 015 annual orlando
Naeyc personal branding presentation orlando v7 015 annual orlando
NAEYC Early Childhood Consultants and Authors Interest Forum
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
Lovette Jam Jacosalem
 
Crafting Your Unique Identity in a Competitive World.pptx
Crafting Your Unique Identity in a Competitive World.pptxCrafting Your Unique Identity in a Competitive World.pptx
Crafting Your Unique Identity in a Competitive World.pptx
DENNISLUKAAYA1
 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social Media
Abbas Alidina
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
Lovette Jam Jacosalem
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
Anne Yurasek
 
Building Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & StakeholdersBuilding Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & Stakeholders
CanadaHelps / MyCharityConnects
 
How to build your personal brand
How to build your personal brandHow to build your personal brand
How to build your personal brand
Rodeena Stephens
 
Build Your Brand.pptx
Build Your Brand.pptxBuild Your Brand.pptx
Build Your Brand.pptx
MaryZando1
 
Branding for startups
Branding for startupsBranding for startups
Branding for startups
alan jones
 
Secrets of the Marketing Pros
Secrets of the Marketing ProsSecrets of the Marketing Pros
Secrets of the Marketing Pros
Accelerated Marketing
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
Nathan Young
 
5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy
Overit
 
Building your Personal Branding
Building your Personal BrandingBuilding your Personal Branding
Building your Personal Branding
GirlsInTechTLV
 
Consulting 101 day 4
Consulting 101 day 4Consulting 101 day 4
Consulting 101 day 4
Dr. Wael Youssef
 
Networking online and offline
Networking online and offlineNetworking online and offline
Networking online and offline
Dale Denham
 

Similar to Brand You : Personal Branding (20)

Personal Branding Workshop -
Personal Branding Workshop - Personal Branding Workshop -
Personal Branding Workshop -
 
Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
 
Personal Branding Create Your Plan, Promote Your Brand
Personal Branding Create Your Plan, Promote Your BrandPersonal Branding Create Your Plan, Promote Your Brand
Personal Branding Create Your Plan, Promote Your Brand
 
Pencitraan dan social media
Pencitraan dan social mediaPencitraan dan social media
Pencitraan dan social media
 
Naeyc personal branding presentation orlando v7 015 annual orlando
Naeyc personal branding presentation orlando v7 015 annual orlandoNaeyc personal branding presentation orlando v7 015 annual orlando
Naeyc personal branding presentation orlando v7 015 annual orlando
 
Digital Marketing and Branding for Nonprofits
Digital Marketing and Branding for NonprofitsDigital Marketing and Branding for Nonprofits
Digital Marketing and Branding for Nonprofits
 
Crafting Your Unique Identity in a Competitive World.pptx
Crafting Your Unique Identity in a Competitive World.pptxCrafting Your Unique Identity in a Competitive World.pptx
Crafting Your Unique Identity in a Competitive World.pptx
 
Personal Branding via Social Media
Personal Branding via Social MediaPersonal Branding via Social Media
Personal Branding via Social Media
 
Digital marketing and branding for nonprofits
Digital marketing and branding for nonprofitsDigital marketing and branding for nonprofits
Digital marketing and branding for nonprofits
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Building Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & StakeholdersBuilding Brands that Connect with Donors & Stakeholders
Building Brands that Connect with Donors & Stakeholders
 
How to build your personal brand
How to build your personal brandHow to build your personal brand
How to build your personal brand
 
Build Your Brand.pptx
Build Your Brand.pptxBuild Your Brand.pptx
Build Your Brand.pptx
 
Branding for startups
Branding for startupsBranding for startups
Branding for startups
 
Secrets of the Marketing Pros
Secrets of the Marketing ProsSecrets of the Marketing Pros
Secrets of the Marketing Pros
 
Build Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective CommunicationBuild Your Brand: Make A Name For Yourself Through Effective Communication
Build Your Brand: Make A Name For Yourself Through Effective Communication
 
5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy5 Steps To Creating Your Integrated Content Strategy
5 Steps To Creating Your Integrated Content Strategy
 
Building your Personal Branding
Building your Personal BrandingBuilding your Personal Branding
Building your Personal Branding
 
Consulting 101 day 4
Consulting 101 day 4Consulting 101 day 4
Consulting 101 day 4
 
Networking online and offline
Networking online and offlineNetworking online and offline
Networking online and offline
 

More from Studio Science

Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & Innovation
Studio Science
 
Pitch Perfect
Pitch PerfectPitch Perfect
Pitch Perfect
Studio Science
 
Anatomy of a Startup Ecosystem
Anatomy of a Startup EcosystemAnatomy of a Startup Ecosystem
Anatomy of a Startup Ecosystem
Studio Science
 
Experience Design for business
Experience Design for businessExperience Design for business
Experience Design for business
Studio Science
 
My Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business PlanMy Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business Plan
Studio Science
 
Experience Design for Startups
Experience Design for StartupsExperience Design for Startups
Experience Design for Startups
Studio Science
 
Designing a startup
Designing a startupDesigning a startup
Designing a startup
Studio Science
 
Graphite : Simple Facts About Weight Loss
Graphite : Simple Facts About Weight LossGraphite : Simple Facts About Weight Loss
Graphite : Simple Facts About Weight Loss
Studio Science
 

More from Studio Science (8)

Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & Innovation
 
Pitch Perfect
Pitch PerfectPitch Perfect
Pitch Perfect
 
Anatomy of a Startup Ecosystem
Anatomy of a Startup EcosystemAnatomy of a Startup Ecosystem
Anatomy of a Startup Ecosystem
 
Experience Design for business
Experience Design for businessExperience Design for business
Experience Design for business
 
My Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business PlanMy Prototype Beat Up Your Business Plan
My Prototype Beat Up Your Business Plan
 
Experience Design for Startups
Experience Design for StartupsExperience Design for Startups
Experience Design for Startups
 
Designing a startup
Designing a startupDesigning a startup
Designing a startup
 
Graphite : Simple Facts About Weight Loss
Graphite : Simple Facts About Weight LossGraphite : Simple Facts About Weight Loss
Graphite : Simple Facts About Weight Loss
 

Recently uploaded

High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
sharonblush
 
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdfZaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Mostafa Abd Elrahman
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
ssuserdee4d8
 
Unit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.pptUnit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.ppt
ChiragSuresh
 
A Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdfA Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdf
Mostafa Abd Elrahman
 
A Green City is an urban area that prioritizes sustainability
A Green City is an urban area that prioritizes sustainabilityA Green City is an urban area that prioritizes sustainability
A Green City is an urban area that prioritizes sustainability
Mostafa Abd Elrahman
 
Design Impulse: Boost the power of design
Design Impulse: Boost the power of designDesign Impulse: Boost the power of design
Design Impulse: Boost the power of design
Pieter van Langen
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
Pranay Мhatre
 
Fear and Faith (Slideshow by: Kal-el Go)
Fear and Faith (Slideshow by: Kal-el Go)Fear and Faith (Slideshow by: Kal-el Go)
Fear and Faith (Slideshow by: Kal-el Go)
Kal-el Shows
 
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENGPortfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
Rostyslav Kasyanenko
 
Professional Document Editing Services / Bank Statement Editing
Professional Document Editing Services / Bank Statement EditingProfessional Document Editing Services / Bank Statement Editing
Professional Document Editing Services / Bank Statement Editing
Edit Bank Statement
 
The Wise Way (Slideshow by: Kal-el Marcus)
The Wise Way (Slideshow by: Kal-el Marcus)The Wise Way (Slideshow by: Kal-el Marcus)
The Wise Way (Slideshow by: Kal-el Marcus)
Kal-el Shows
 
Carleton University degree offer diploma Transcript
Carleton University degree offer diploma TranscriptCarleton University degree offer diploma Transcript
Carleton University degree offer diploma Transcript
eamhs
 
2024_summer_my_dream_gnjp_20240705_ks.pdf
2024_summer_my_dream_gnjp_20240705_ks.pdf2024_summer_my_dream_gnjp_20240705_ks.pdf
2024_summer_my_dream_gnjp_20240705_ks.pdf
kousato1
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
Xiamen Tsianfan Industrial & Trading Co.,Ltd.
 
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdhBalhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
NakulJain35
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
monikaservice00
 
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
drmarathore
 

Recently uploaded (20)

High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
 
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdfZaha-Hadids-Influence-on-Modern-Architecture.pdf
Zaha-Hadids-Influence-on-Modern-Architecture.pdf
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdfAcclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
Acclerating_the_energy_transition_Microsoft_x_WindEurope_1711355110.pdf
 
Unit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.pptUnit-1 OOMD- Inthhro- class modeling.ppt
Unit-1 OOMD- Inthhro- class modeling.ppt
 
A Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdfA Journey Through Islamic Architecture.pdf
A Journey Through Islamic Architecture.pdf
 
A Green City is an urban area that prioritizes sustainability
A Green City is an urban area that prioritizes sustainabilityA Green City is an urban area that prioritizes sustainability
A Green City is an urban area that prioritizes sustainability
 
Design Impulse: Boost the power of design
Design Impulse: Boost the power of designDesign Impulse: Boost the power of design
Design Impulse: Boost the power of design
 
Pranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum PortfolioPranay Mhatre Introduction cum Portfolio
Pranay Mhatre Introduction cum Portfolio
 
Fear and Faith (Slideshow by: Kal-el Go)
Fear and Faith (Slideshow by: Kal-el Go)Fear and Faith (Slideshow by: Kal-el Go)
Fear and Faith (Slideshow by: Kal-el Go)
 
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENGPortfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
Portfolio of Family Coat of Arms, devised by Kasyanenko Rostyslav, ENG
 
Professional Document Editing Services / Bank Statement Editing
Professional Document Editing Services / Bank Statement EditingProfessional Document Editing Services / Bank Statement Editing
Professional Document Editing Services / Bank Statement Editing
 
The Wise Way (Slideshow by: Kal-el Marcus)
The Wise Way (Slideshow by: Kal-el Marcus)The Wise Way (Slideshow by: Kal-el Marcus)
The Wise Way (Slideshow by: Kal-el Marcus)
 
Carleton University degree offer diploma Transcript
Carleton University degree offer diploma TranscriptCarleton University degree offer diploma Transcript
Carleton University degree offer diploma Transcript
 
2024_summer_my_dream_gnjp_20240705_ks.pdf
2024_summer_my_dream_gnjp_20240705_ks.pdf2024_summer_my_dream_gnjp_20240705_ks.pdf
2024_summer_my_dream_gnjp_20240705_ks.pdf
 
Introduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptxIntroduction of Stone Display Stand.pptx
Introduction of Stone Display Stand.pptx
 
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdhBalhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
Balhani 1st yr (1).pdfhshhshshshshshshshdhdhdh
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
 
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
Abortion pills in Kuwait 🌈+966_505195917 cytotec pills in Kuwait City salmiya...
 

Brand You : Personal Branding

  • 1. BRAND YOU ® INTRO TO PERSONAL BRANDING
  • 2. A Bit About Me • Husband and father to Scout, Daisy & Indiana • President, Kristian Andersen + Associates • Founder, Pathagility • Founder, TinderBox • Managing Partner, Gravity Ventures • Lives in Arkansas works Indy
  • 3. A BRAND IS NOT A LOGO
  • 4. A BRAND IS A COLLECTION OF PERCEPTIONS IN THE MIND OF A CONSUMER.
  • 5. BRANDS ARE BORN OF EXPERIENCE AND REFLECT REPUTATION
  • 9. NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY DIFFERENTIATOR.
  • 10. BUT THOSE ARE CONSUMER BRANDS NOT PEOPLE.
  • 16. Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition.
  • 17. WE ARE ALL BRANDS
  • 18. If you’re not branding yourself, you can be assured that others are doing it for you.
  • 22. AND JUST BEING GOOD ISN’T GOOD ENOUGH
  • 23. SIMPLE UNIQUE FOCUSED
  • 27. A LESSON FROM THE KITCHEN
  • 28. THE KITCHEN (The Craft / What You Know) THE DINING ROOM (The Delivery / How You Share It)
  • 29. WE’RE ALL IN THE CONTENT BUSINESS
  • 31. Why Employers Should Care Strong personal brands add value to corporate brands! • Publicity & Visibility • Build Organizational Credibility • Increased Engagement Levels • Expands Influence • Human Connection to the Organization • Halo Effect (which works both ways)
  • 32. 5 Questions Question #1 : What are your goals? Question #2 : What do you value? Question #3 : What are you passionate about? Question #4 : What motivates you? Question #5 : What makes you remarkable?
  • 33. 5 Rules Rule #1 : Be Diligent Rule #2 : Be Consistent Rule #3 : Be Relevant Rule #4 : Be Interesting Rule #5 : Be Yourself
  • 34. 5 Steps Building lasting, effective personal brands takes time and there is no one-size-fits-all process. Step #1 : Take Inventory Step #2 : Develop a (Brand) Plan Step #3 : Craft Your Identity Step #4 : Choose the Right Tools & Channels Step #5 : Measure & Repeat
  • 35. Tools & Channels Tools & Channels: You have to use them to understand them • Web sites • Blogs / micro-blogs • Podcasts • Social networks (Facebook, Ning, Linked-In, Twitter) • Events (create your own or hijack one) • Off-line & alternate publishing • The media Don’t Forget to: • Make yourself findable (SEO, social networks, etc.) • Connect everything • Cultivate relationships w/ the press, peers, competitors, etc. • Donate your expertise to a cause • Develop a visible platform • Start & join conversations
  • 36. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you” Tom Peters
  • 37. Twitter: kristianindy eMail: kristian@kaplusa.com LinkedIn: linkedin.com/in/kandersen1 Web: kaplusa.com