Personal branding involves creating a unique promise of value for yourself that helps you stand out from others and get opportunities. It is important because of increased job competition. The personal branding canvas is a tool used to define your personal brand across nine blocks that cover your personality, values, services offered, target audience, qualifications, channels to reach your audience, and investments needed. The canvas should be discussed with customers, updated over time, and remember that the most important thing is to be authentic because everyone else is already taken.

1. Personal Branding
Stand Out From The Crowd

2. 31
2
Why
Personal Branding
How

3. 31
2
Why
Personal Branding
How

5. Job
Competition

6. Expert, but
no job

7. No difference

8. Interviews. Nothing New

9. To Be Known!!

11. Stop!!
That’s Enough

12. Personal Branding
To Stand Out

13. 31
2
Why
Personal Branding
How

14. Personal Branding!!
What Does
It Mean?!
2

15. Is a Promise of
Value

17. Brands Has a Value

18. The First Thing Comes To Your
Mind!!

19. Here In Egypt It’s Like This
VS

20. Personal + Branding= Your Promise of Value

21. Show Your Value To Be Known

22. Promise of Value Examples
Steve Jobs: Inspiration Barack Obama: Hope

24. You
Opportunities
With Personal Branding

25. 31
2
Why
Personal Branding
How

26. ‘‘Be Yourself Because Everyone
Else is Already Taken
Stop!!

27. 3 Exercises to Build Your Personal Brand

28. Why I Need It?
First Exercise

29. Who You Are!!
Second Exercise

30. Third Exercise:
Personal Branding Canvas

31. Personal Branding Canvas!!
Why?!

32. Personal Branding Canvas
Process!!

33. 1 2
3
4 5
6
7
89
Personal Branding Canvas
9 Blocks

34. Personal Branding Canvas
3 sections

35. Personal Branding Canvas
Blocks Description

36. Personality,
professional history
education,
interests, passions,
Values and vision.
Services That You Offer
It seeks to solve
customer problems
and satisfy customer
needs with value
propositions.
it's how you want others to
feel about you.
Your Target Audience -
Your Customers
Resume, Portfolio, track
record,
Certifications, training,
learning results
Roles in associations and
activities.
Through which Channels
do you will reach your
Audience.
In which do you want to
invest or must you invest to
successfully Brand
yourself?
Visibility, awareness, recognition &
memorability

37. Teacher

39. Things to Keep in mind!!

40. Discuss The Canvas With Your Customers

41. Update Your Canvas

42. Don’t Panic If You Messed Up!!

43. Always Remember
The One Rule!!
‘‘Be Yourself
Because
Everyone Else
is Already
Taken

44. For More Tips About Personal Branding and Career Advice
Follow Us

45. Personal Branding Coach
Moataz Yasser
Thanks All
Helping Young Professionals To Stand Out From The Competition