Develop A Personal Brand
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The document discusses personal branding and how to establish and promote your personal brand using social media. It defines personal branding as how you project yourself to the world through your career and personal life. It then provides tips on establishing your brand identity, using platforms like Twitter, LinkedIn and Facebook to increase brand awareness, and how to integrate your brand across online presences for consistency.
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Develop A Personal Brand
- 1. Personal Branding Use Social Media to Sell… You! Larry R. Jennings Jr. December 10, 2009
- 15. Questions? Special thanks to Saurav Amatya for showing us about Diigo.
Editor's Notes
- Personal branding is how you project yourself to the world, how you create and maintain your image. Your brand is just as much about your profession and career as your background, what type of person you are, your interests and any interesting facts Personal branding is where you and your career are bundled together into one. It’s the way you market and promote the image of yourself. What you do and what you are all about and above all what you can do for others. Compare your personal brand to a rock star’s image, something that needs to be maintained. All interaction you have with other people make out your personal branding.
- #1. rep management #2. if you embrace this..
- Determine where you want to fit in (industry and niche area of expertise). Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers hang out and what key words will attract them. Then position yourself in front of them and capture their attention. Determine why decision makers should choose whatever you’re offering over all the others offering similar value. What makes you the best choice? What makes you a good investment? What value will you bring that no one else will?
- Play Gary V video :20 – 2:55
- Play Gary V 8:20 – 11:18
- Keep pic consistant… Make it look professional Reserve your name – even if this is preemptive Join groups and conversations and particiapte in them. Build your brand expertese by answering questions. Claim your google profile…Helps bump up your results in Google when people look for you. Establish a hub (central location) for you to point at. Could be your Eportfolio, could be your personal website. Could be 1 location that is some of this..
- Custom URL: Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname.” If it doesn’t, you’re missing a vital opportunity to have your profile rank higher in Google Google and to make it easier for people to find you. If the unique URL is taken, then try using a period between your first and last name or use your middle initial. Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually. I recommend that you brand yourself for the job you want, not the one you have! This means that you should revise your headline so instead of “Marketing Specialist for Toyota,” it could be “Internet Marketing Expert for Fortune 500 Companies.” This way, you’re positioning yourself for a future potential job, while leaving your current job within your LinkedIn profile. Summary: Your summary should include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want. Feel free to spice this section up with your unique abilities and differentiators, such as industry awards and honors. In the second paragraph, you should define your career aspirations. Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine. By selecting a few keywords that are also found in your headline, and sprinkling them throughout your profile, you will rank higher for those terms when someone conducts a LinkedIn “people search.” If you show up first or second, then you may get the opportunity over everyone else. Applications: If you have a blog, then you should definitely use either the “WordPress WordPress ” or “Blog Link” (Typepad TypePad .com) applications . With this integration, you’re able to show people your thoughts, feelings and emotions on top of a more traditional resume format. List only your past two or three blog posts so you don’t overwhelm the reader.