I am a personal brand Live your talents for a successful career By Marieke Schoenmaker
This is a story about how  people become successful  personal brands Please share with the community your personal experience  with personal branding Contact the  Experience Innovation Group   on Slideshare by giving your comments and learn from each other
Imagine …. What do Jack Welch, Richard Branson, Larry Page and Sergey Brin have in common?
They live their talents and have became successful business leaders
Everyone can be successful by becoming a personal brand!
It only requires to look at yourself as  an unique person
Unique persons are Reliable, meaningful and  differentiated
They are a concept and communicate  in a tangible, consistent way
They are connected with themselves
Imagine … are you connected with yourself?
Becoming a personal brand takes 10 steps Map you functional skills Research what you offer more Maintain your authenticity Choose your 3 most important characteristics Translate those into identity related terms Determine your look Express your slogan Describe your positioning Make a communication plan Practice what you preach!
It all is reflected in your  personal brand template Your Brand Essence Knowledge Charisma Motives Presentation Behavior Communication Education Experience Personality Passion Talents Style
Guess … who is this brand? Casual Contemporary Passionate Naked Chef Cheeky Chops Fifteen restaurants Cook Trendy Spontaneous Cooking books Autodidact Easy cooking
Guess … who is this brand? Authority Top football player Own language Stubborn Football analyst Conflicts Columnist Top trainer Involved Hero Foundation Sport brand Different movies and books
To discover your personal brand  is a creative journey  Inspiration Concepting Practice Insight in  your talents Execute talent test What are my characteristics,  what is the value for my organization? Discover more Talk with others about Your most beautiful day, magazine and for what things someone might wake you up Perception by others Ask others what they see as your talents Mood boarding Visualize what expresses you  most Your talents Ask others what they see and select your 3 most important talents Personal  Brand template Translate all identified terms into your personal brand template  Your Looks Talk with the ‘ Kleursalon’ about your  looks Decide which platform fits your brand most Social  networking Your slogan Start communicating your mission Live beyond  your talents Be all you want to be
Enjoy  your journey and successes!
I'm a Connector, Entrepreneur and Network Orchestrator.  Connecting the unconnected: people, ideas and knowledge.  Passionate about experience driven innovation.  My expertise: Channels & Experience Innovation My values Collaboration and Participation My drivers Professional and Personal growth
Marieke Schoenmaker +31-622497148 www.slideshare.net/group/experience-innovation www.slideshare.net/mariekeschoenmaker www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by TalentFirst and the Kleursalon

I am a personal brand

  • 1.
    I am apersonal brand Live your talents for a successful career By Marieke Schoenmaker
  • 2.
    This is astory about how people become successful personal brands Please share with the community your personal experience with personal branding Contact the Experience Innovation Group on Slideshare by giving your comments and learn from each other
  • 3.
    Imagine …. Whatdo Jack Welch, Richard Branson, Larry Page and Sergey Brin have in common?
  • 4.
    They live theirtalents and have became successful business leaders
  • 5.
    Everyone can besuccessful by becoming a personal brand!
  • 6.
    It only requiresto look at yourself as an unique person
  • 7.
    Unique persons areReliable, meaningful and differentiated
  • 8.
    They are aconcept and communicate in a tangible, consistent way
  • 9.
    They are connectedwith themselves
  • 10.
    Imagine … areyou connected with yourself?
  • 11.
    Becoming a personalbrand takes 10 steps Map you functional skills Research what you offer more Maintain your authenticity Choose your 3 most important characteristics Translate those into identity related terms Determine your look Express your slogan Describe your positioning Make a communication plan Practice what you preach!
  • 12.
    It all isreflected in your personal brand template Your Brand Essence Knowledge Charisma Motives Presentation Behavior Communication Education Experience Personality Passion Talents Style
  • 13.
    Guess … whois this brand? Casual Contemporary Passionate Naked Chef Cheeky Chops Fifteen restaurants Cook Trendy Spontaneous Cooking books Autodidact Easy cooking
  • 14.
    Guess … whois this brand? Authority Top football player Own language Stubborn Football analyst Conflicts Columnist Top trainer Involved Hero Foundation Sport brand Different movies and books
  • 15.
    To discover yourpersonal brand is a creative journey Inspiration Concepting Practice Insight in your talents Execute talent test What are my characteristics, what is the value for my organization? Discover more Talk with others about Your most beautiful day, magazine and for what things someone might wake you up Perception by others Ask others what they see as your talents Mood boarding Visualize what expresses you most Your talents Ask others what they see and select your 3 most important talents Personal Brand template Translate all identified terms into your personal brand template Your Looks Talk with the ‘ Kleursalon’ about your looks Decide which platform fits your brand most Social networking Your slogan Start communicating your mission Live beyond your talents Be all you want to be
  • 16.
    Enjoy yourjourney and successes!
  • 17.
    I'm a Connector,Entrepreneur and Network Orchestrator. Connecting the unconnected: people, ideas and knowledge. Passionate about experience driven innovation. My expertise: Channels & Experience Innovation My values Collaboration and Participation My drivers Professional and Personal growth
  • 18.
    Marieke Schoenmaker +31-622497148www.slideshare.net/group/experience-innovation www.slideshare.net/mariekeschoenmaker www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by TalentFirst and the Kleursalon