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Building your Personal Brand Presentation
This document discusses how to build a strong personal brand that can help advance your career. It defines personal branding as how you market yourself and your unique value to others. Building an effective personal brand involves crafting a consistent image through your appearance, communication skills, social media presence, attitude, and confidence. Maintaining a positive personal brand differentiates you from competitors and enhances opportunities by establishing credibility, visibility and control over how others perceive you. A strong personal brand creates career benefits like wealth creation and resilience, helping you achieve your goals.
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Building your Personal Brand Presentation
- 1. Building your Personal Brand Andhow it relates to your career advancement
- 2. What is aBrand?
- 3. A Brand is… A unique design, sign, symbol, works or a combination of these employed in creating an image that identifies a product and differentiates it from its competitors. A PERSONAL Brand is how YOU market yourself and your value to others What makes you unique? What’s your competitive edge? What are the three words that come to mind when people think of your name?
- 4. Your brand Whetheryou believe it or not, you already have a brand. Your brand is your reputation. It is about bringing who you are to what you do and how you do it. What do you want to be known for? What are your unique strengths, skills, and attributes? How do you interact with the world about you? “Your brand is what other people say about you when you’re not in the room.” ~Jeff Bezos, CEO & Founder of Amazon
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- 7. Building your brand Appearance Body Language Communication and Organization Skills Social Media Attitude Etiquette Your Confidence “Personal branding is about managing your name- even if you don’t own a business- in a world of misinformation, disinformation, and semi- permanent Google records.” ~Tim Ferriss
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- 10. Your Image Needsto reflect your skills, talents, and authentic style. Should be aligned with your goals and values. Should be consistent. First Impression Reverse “There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say and how we say it.”- Dale Carnegie
- 11. Your Image Situational. Ask yourself- would your boss wear this? If you have to ask whether or not something is appropriate, stay safe. Company’s Culture.
- 12. Your Attitude Shouldreflect your brand. How do you want to be viewed by others? Grab a friend and ASK how you are viewed. If it’s unfavorable, what can you do to change it? First Impression. Will determine your career success. “The key is to keep company only with people who uplift you, whose presence calls forth your best.” ~Epictetus- 55AD – 135AD, Philosopher
- 13. Your Attitude NegativeAttitude. Creates Barriers. Limits your possibilities. Festers and affects others. Power of Positive Thinking Gossip. Own where you are. The decisions you have made along the way is why you are where you are. You ALWAYS have a choice. “A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst and it sparks extraordinary results.” ~Wade Boggs
- 14. Your Confidence Isthe belief in your ability to succeed, a belief that stimulates action. Lack of Confidence leads in inaction. Exercise: “I can’t do it. I feel so helpless. I am worthless.” “I am totally in charge. I’m invincible. I’m on top of the world.” “Success, it turns out, correlates just as closely with confidence as it does with competence.” –The Confidence Gap
- 15. Your Confidence Confidenceis essential to building a strong personal brand. Remove or Limit All Negativity. Set your intention for the day. Set your self-worth, don’t sell yourself short! Benefits of confidence: Establishes Credibility. Creates inner strength. Ease of positioning yourself for Success. “Believe in yourself! Have FAITH in your abilities! Without a humble but reasonable CONFIDENCE in your own powers you cannot be successful or HAPPY.” ~Norman Vincent Peale
- 16. Benefits of aStrong Personal Brand Enhances your self awareness Helps you clarify and reach your goals Creates visibility and presence Helps you differentiate yourself Offers more control and power Creates Wealth Offers resilience “Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and white sweater, and everyone else has on black.” ~Jarod Kintz
- 17. How does thisrelate… A strong, positive personal brand will create career opportunities. People will want you on their team. You become known for what you’re good at. Personal brands are powerful because it sends a clear, consistent message about who you are and what you have to offer. What makes you unique, makes you successful. “Personal Branding is clearly communicating the unique promise of value that you offer.”~ William Arruda
- 18. Build your brand,reap the benefits! Start thinking of yourself as a brand. Audit your online presence so your brand is consistent. Audit yourself often and with honesty. Associate with other strong brands. Check your Attitude. Build your confidence. Nothing is impossible! “To get to the next level your spirit has to be stretched. Don’t be discouraged by the growing pains. Promotion is a process.” ~Thema Davis
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Editor's Notes
- #3 Exercise- pick a brand and give it one word (put on board). Top 10 Reputable Brands in America: Amazon Apple Walt Disney Google Johnson & Johnson Coca-Cola Whole Foods Sony P&G Costco 10 Least Reputable Brands Comcast Wells Fargo JP Morgan BP Citi Bank of America American Airlines Halliburton Goldman Sachs AIG Source: Harris Interactive® based on 6 categories: Social Responsibility, Emotional Appeal, Financial Performance, Products and Services, Vision and Leadership, and Workplace Environment
- #4 A Brand is a unique entity in which a specific image or phrase comes to mind when discussing or viewing an image or logo.
- #5 Your brand is your reputation. It is about bringing who you are to what you do and how you do it.
- #8 Each of these areas are building blocks to creating and maintaining the brand you want. Will only touch on a couple of these, first being Appearance.
- #9 Exercise- say one thing about this woman.
- #10 The lesson: it only takes a second or two to create a first impression. http://wardrobeperfect.com/Pages/ImageTipsArticles/image_tips_articles.html http://totalimageconsultants.com/services/before-and-after-fashion-makeovers/
- #11 Business attire serves two important purposes, both of them symbolic. -1. It conveys a seriousness of purpose. -If you show up to work in Pajama Pants and a sweat shirt, will you be taken seriously? -2. Business attire gives an impression (possibly incorrect one) of competence. -Think surgeon visiting you in a golf shirt versus a lab coat. it DOES matter how you dress and how you present yourself because your first impression is going to go a long way in determining how well you fit in
- #12 - As explained previously, your image is completely situational. Take the doctor for instance, it’s expected that he come in with a lab coat on. - A contractor would be laughed at if he showed up to a job in a business suit. - This is where the goals in your career become aligned. - Question: if you had to meet with the CEO of the company, how would you like to be perceived? - Consider your company’s culture.
- #13 People are always judging you. A First impression can be made in as little as 3 seconds and could take up to 18 additional meetings to change. Your attire is the first thing that’s seen, but always remember that your attitude will be the thing that is remembered most. Check what you say and how you say it.
- #14 A Negative attitude will create walls and barriers that otherwise would not exist. Positivity, however, will create an vast sea of opportunities. Best way to change a negative attitude it to understand the outcome or consequences of the attitude. Understand what causes your negative attitude. Remember that you still have a choice. Optimism has been shown to be a better predictor of success than education, I.Q. and most other factors. Gossip can create a toxic environment. It makes people want to leave. It hurts people. Gossiping breeds distrust. Use the adage “If you wouldn’t say it to their face, don’t say it at all”
- #15 EXERCISE: Squinch yourself in. Keep your hands close to your body, and keep your knees together. You might even lean forward a bit and turn one foot in. Repeat after me: "I can’t do it. I feel so helpless. I am worthless." Now try this: Sit up straight, or lean back a bit. Now, take up some space. Roll your shoulders back. Get your elbows away from your body, perhaps by putting your hands behind your head or putting your hand on the seat next to you. Stretch out your legs Repeat after me: "I am totally in charge. I’m invincible. I’m on top of the world.“
- #16 http://www.authenticleadersedge.com/index.php/blog/latest/item/five-essentials-to-building-your-brand-confidence
- #17 Personal Branding enhances your self-awareness. When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful. It helps optimize and flaunt your strengths. Personal Branding helps you clarify and reach your goals. Personal branding requires you to be crystal clear on what you want to achieve and helps you set goals to get there. Personal Branding helps you create visibility and presence. Once you know what is unique and compelling about you or your company, you can use that information to create visibility/presence to those people who will help you achieve your goals. Personal Branding is about differentiation. Personal Branding will help you differentiate yourself from everyone else who has your job title or who says they are in the same business as you. Personal Branding offers more control and power. Personal Branding puts you in control of your business, the clients you have, the projects you work on, and how you want to deliver services. Personal Branding creates wealth. Strong brands charge a premium for their products and services, and differentiated job seekers who know their value can command higher salaries. Personal Branding offers resilience. Strong brands are successful despite challenges and downturns in the economy because they stand for something unique and are differentiated
- #18 You will become irresistable, thus causing a chain reaction in your career advancement. Your brand is clear and consistent, when people see your face or name, they will have a clear consistent image or phase in their minds. Your uniqueness is what will make you successful- look at Amazon, Apple, Google, etc. Their uniqueness made them successful
- #19 In closing When you think of yourself as a brand, I want you to go back to those 3 words that you want people to think of when they see your name or face. Continue to be consistent in maintaining those three words. Online is a big, scary place. It’s important to keep tabs of how you are portraying yourself on line as it may close doors to career opportunities. People have been fired over things they have posted online. Associate with individuals that will aid in your personal brand growth! If you are grumpy one morning and feel very down and out or negative- check your attitude at the door and adjust it so that you are maintaining your brand. The key to all of it is to build your confidence.