How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.

1. 1
How to do
Personal
Branding

2. Who am I
Dr. Amancio Bouza
Intrapreneur , Social Selling & Social Media Expert
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza

3. “Branding is what
people say about you
when you are not in
the room.”
- Jeff Bezos, founder and CEO
of Amazon.com
3

4. 4
Why
Personal Branding?

5. 5
Personal Branding to
• create Awareness
• build Trust
• create Reputation
• influence Perception

6. 6
When do people get their
1st impression of YOU?
When you meet 1st time?

7. 7
You make 1st impression
before
you even meet!

8. Zero-Moment-of-Truth
8

9. 9
How to start with a
Personal Brand?

11. What’s your
1st reaction?
Be honest!
What’s your
2nd reaction
after you read
about Alana?

12. So, which one is more awesome?

13. Optimize for 5seconds

15. 3 Things:
• Avatar
• Story
• Mantra

16. 3 Secrets of a good
Avatar

17. Focus on face
Go asymetric
Eyes near 3rds

18. How to tell your
Story

19. What‘s his story?

20. Tell your story with the background image
„I empower people“

21. Tell your story with the background image
„API Design you‘ll love“

22. How to find your
Mantra

23. 3 to 5 words

25. Ipt Innovation Process
Technology – Famous for
Integration

26. Personal Brand: Social Media to build Trust, Perception, Reputation

27. How to rock
Social Media

28. Pick a neutral
name!

29. Get a Vanity URL

30. Get out of the
comfortable
bottom-left
quadrant!!!
Choose Green,
Orange, or
Blue

31. 1. Share valuable content
2. Interact and be active
3. Automate
4. Do, measure, learn
5th Element be yourself, everbody else is already taken

32. How to share
Valuable Content

33. Build a Stream of
Valuable Content!

34. Alltop.com
LinkedIn Pulse
TED videos
Paper.li
Klout
Pinterest
Colleagues
How to find valuable content

35. Reshare Your Pals‘ Post
If they don‘t provide valuable content,
you follow the wrong people

36. Perfect Your Posts

40. Using Images =
2x more
engagements
Source: https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers

41. E.g., use CANVA

42. Select social media type

43. Create your image

44. Learn how to design images

45. Free Sources of great professional images
http://www.verveuk.eu/graphic-design-news/27-superb-sites-with-royalty-free-stock-images-for-commercial-
use/?utm_content=buffera8d52&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
http://dustn.tv/find-free-images/

46. How to
Interact

47. Be Thankful and
Follow-Up

48. E.g., use Commun.it to thank your fans and follow up

49. How to
React to Comments

50. Use @mentions not
#hashtags

51. Fight? Go three rounds
1. Commenter comments
2. You respond
3. Comenter responds to respond
Stop here, end of fight

52. Stay Positive and Nice
If you can‘t stay positive, agree on
disagreeing

53. How to
Automate

54. E.g., use IFTTT (If-This-Then-That)

55. IFTTT
Automatize
interaction
with people
http://www.ifttt.com

56. Create a recipe to collect people talking about a #HotTopic

57. Click THIS to configure the trigger

58. You’ll be triggered by Twitter

59. Select “New tweet from search” as trigger type

60. Enter the topic for which you want to build the list

61. Click THAT to configure the action after the trigger

62. You want to do an action with Twitter

63. Select “add user to list” as action

64. Set the list name

65. Set recipe title and check notifications for testing

66. Your IFTTT workflow is created and activated

67. Eventually, the list is created and people are collected

68. Use an
Editorial Calendar

69. When to post on
Facebook,
Twitter,
LinkedIn

70. When to post on
Pinterest,
Tumbler,
Google+

71. E.g., use Buffer

72. Buffer
Plan your
activities
Reshare old
post
Analytics
http://www.buffer.com

73. Content: Manage your content queue

74. Schedule: Post at the right times

75. Analytics: Identify valuable content and repost them

76. Always Reshare
Valuable Content

77. Pass the Reshare Test
Reshare is the ultimate compliment,
because people‘s reputation is at stake
when they share your content

78. How to
Measure

79. E.g., use Klout

80. KLOUT
How to
measure
your
influence
http://www.klout.com
World Rankings:
http://ranking.influencer.
world/

82. Settings – Connect your networks to measure your influence

83. Measure – Monitor your influence and impact

84. 50 55 60Activist Influencer Leader
Meaning of
KLOUT Score
http://ranking.influencer.world/

85. Avoid the Following
Mistakes

86. Share whatever
you would also put
into your CV

87. If you can‘t say
something nice,
don‘t say anything
at all

88. Don‘t tell people
what to share

89. Don‘t buy followers

90. Don‘t ask people to
follow you

91. Don‘t ask people to
reshare your posts

92. Don‘t announce your
unfollows

93. Don‘t ask why people
unfollowed you

94. Don‘t promote
(too often)

95. Don‘t call yourself
guru or an expert

96. If you wouldn‘t say it
in public, don‘t say it
on the net

97. Social Media
Netiquette

98. Stay nice
Be authentic
Keep it simple
Answer all questions
Share knowledge, don‘t sell
Always name sources and references
Stay relevant to your target audience
Only post useful or rather valuable content
Personal things can be shared, e.g., reading tips

99. Interested in
starting with
your personal
brand?
Your CHOICE!

100. Good Read:
The Art of Social Media –
Power Tips for Power Users
by
@GuyKawasaki
@PegFitzpatrick

101. Let’s connect and exchange ideas
Dr. Amancio Bouza
Intrapreneur , Social Selling & Social Media Expert
Let’s connect:
https://ch.linkedin.com/in/amanciobouza
Follow me:
https://twitter.com/AmancioBouza