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Personal branding
- 1. Personal Branding Goal – be compensated based on your passion!
- 2. But I’m Not Starbucks… Personal branding leverages the same strategies that make corporate brands appealing and builds brand equity just like companies do.
- 3. I’m Not Oprah Either! But you are SOMEONE Build your value by building your brand
- 4. I’m a great person . MARKETING
- 5. Trust me, she’s a great person. PUBLIC RELATIONS
- 6. I’m a great person. I’m a great person. I’m a great person. ADVERTISING
- 7. I understand you’re a great person. BRANDING
- 8. Personal Branding How do people perceive you and what are you known for?
- 9. 1. Become an invaluable asset to your colleagues, professional network & clients. AKA Job Security
- 10. 2. Position yourself as the go-to-person for a specific skill. How can you help others? Don’t just wait to be asked.
- 11. 3. Gain self-confidence and rise to the occasion. Bea go-getter and assure people you can be trusted
- 12. 4. Focus on social equity, not just monetary equity. You can’t buy clients or a new job but your network can help you achieve both. Network!
- 13. 5. Become so remarkable that people talk about you. Did you hear about…
- 14. 6. Be a content producer, not just consumer. What are you sharing with the world? www.helpareporter.com
- 15. 7. Have an “endorsement mindset”. Endorsements will prove your worth, allow you to market yourself into a new job or rise in the ranks in your current job.
- 16. 8. Be Google friendly. GoGoogle yourself! Google Alerts
- 17. 9. Start with LinkedIn. Provides a platform to share your value and let others endorse you.
Editor's Notes
- Keep in touch with people and provide valuable information over time. Convince your clients that they are benefiting from your services and getting good ROI.
- If people know what you’re good at it will increase your value. Blogs are a great way to position yourself as an expert.
- You have to be confident in yourself if you want other people to be confident in you. If you see opportunities, go and get them! Don’t post negative messages on your social networks, you will come across as a whiner and complainer and no one will want to work with you. We want to surround ourselves with positive people.
- Invest in networking both socially and professionally, on and off line and build contact lists. This also provides emotional support, sometimes you just need someone to say “great job” or “you can do it!” (Chamber spring mixer is tonight!)
- Producers build value in themselves and get their ideas noticed. Podcasts and blogs are great for sharing your passions and can be very rewarding.
- Give others endorsements and you will notice that many will return the favor.
- Resume/cover letter – think how much time you spend perfecting and spell checking and then someone googles you… (You cannot ask certain questions online that you wouldn't and shouldn't otherwise ask during an interview)
- Tell your “perfect story” – spoon feed potential employers and clients