This document discusses using social media in HR and recruiting. It covers 5 areas: [1] professional development on social media, [2] choosing the right social media tools, [3] communication and branding on social media, [4] 'social' recruiting using social media, and [5] developing a social media plan. The document provides tips and strategies in each area, such as building your professional network, choosing profiles to focus on like LinkedIn and Facebook, leveraging employees as ambassadors, searching social networks for candidates, and setting goals and metrics for social media efforts.
Using Social Media in HR & Recruiting presentation given by Jennifer McClure - President of Unbridled Talent LLC at the 2012 Nevada State HR Conference October 25 - 26, 2012
Social Media & Your Talent Strategy - April 2012Jennifer McClure
Presentation by Jennifer McClure - President of Unbridled Talent LLC at The Conference Board's Social Media Strategies for HR Conference - April 2012, NYC
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011
Using Social Media in HR & Recruiting presentation given by Jennifer McClure - President of Unbridled Talent LLC at the 2012 Nevada State HR Conference October 25 - 26, 2012
Social Media & Your Talent Strategy - April 2012Jennifer McClure
Presentation by Jennifer McClure - President of Unbridled Talent LLC at The Conference Board's Social Media Strategies for HR Conference - April 2012, NYC
Using Social Media In HR & Recruiting - Jennifer McClure - Oct 2012Jennifer McClure
Using Social Media in Human Resources and Recruiting - covers "Who, What & Why", "Developing a Social Media Strategy", "Choosing Your Tools", "Time, Content & Training" and "Social Recruiting".
To book Jennifer McClure to speak at your event - http://unbridledtalent.com/contact/
Social media is ALL about engagement. In this webinar, we’ll take a look at Twitter, Facebook, Google Buzz, and blogs. We’ll also look at some creative engagement using Linkedin, if time permits. With deeper engagement, supporters are much more likely to take action on your behalf, share your organization’s information, donate money, and bring friends to your social spaces.
I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
Randy Williams, MVP and Enterprise Trainer and Evangelist will share his vision on social collaboration in the enterprise. Randy will introduce the concepts of social collaboration and the core benefit of this in the enterprise. He will also introduce the SharePoint 2013 social collaboration platform and demonstrate examples of it in use in the industry alongside Yammer.
With Randy's experience with talking to Enterprise customers at AvePoint and through his MVP recognition, he will also share success stories on how to adopt social collaboration in the Enterprise. You'll leave with a fresh understanding of:
An introduction to what social collaboration is and how it has evolved
The benefits of encouraging and adopting social collaboration in the enterprise
Approaches to adopting social collaboration in the workplace
The social collaboration capabilities of SharePoint 2013 and Yammer
Professional & Social Networking for ResultsDave Kohrell
shared at the PMI Leadership Institute's North American Congress meeting on October 8, 2009 this presentation and interactive discussion provided tips and best practices for "prosocial networking"
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Recruiting, and HR - social networking articleCareerify
The latest issue of HR Reporter on social networking and recruitment - Harpaul Sambhi, the CEO of Careerify, explains the latest technology trends on social networking and recruitment. This article will be the preface of what is more to come, as Harpaul will be authoring a book on social networking and Human Resources scheduled to release in 2010 with the largest publisher in the world discussing how social media will impact sectors such as labour relations, communications, recruitment, branding, engagement and policy. For more information, please e-mail info@careerify.ca
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Using Social Media In HR & Recruiting - April 2012Jennifer McClure
Using Social Media in HR & Recruiting presentation delivered by Jennifer McClure - President of Unbridled Talent LLC at Apogee Enterprises April 11, 2012
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
Randy Williams, MVP and Enterprise Trainer and Evangelist will share his vision on social collaboration in the enterprise. Randy will introduce the concepts of social collaboration and the core benefit of this in the enterprise. He will also introduce the SharePoint 2013 social collaboration platform and demonstrate examples of it in use in the industry alongside Yammer.
With Randy's experience with talking to Enterprise customers at AvePoint and through his MVP recognition, he will also share success stories on how to adopt social collaboration in the Enterprise. You'll leave with a fresh understanding of:
An introduction to what social collaboration is and how it has evolved
The benefits of encouraging and adopting social collaboration in the enterprise
Approaches to adopting social collaboration in the workplace
The social collaboration capabilities of SharePoint 2013 and Yammer
Professional & Social Networking for ResultsDave Kohrell
shared at the PMI Leadership Institute's North American Congress meeting on October 8, 2009 this presentation and interactive discussion provided tips and best practices for "prosocial networking"
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
Recruiting, and HR - social networking articleCareerify
The latest issue of HR Reporter on social networking and recruitment - Harpaul Sambhi, the CEO of Careerify, explains the latest technology trends on social networking and recruitment. This article will be the preface of what is more to come, as Harpaul will be authoring a book on social networking and Human Resources scheduled to release in 2010 with the largest publisher in the world discussing how social media will impact sectors such as labour relations, communications, recruitment, branding, engagement and policy. For more information, please e-mail info@careerify.ca
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Using Social Media In HR & Recruiting - April 2012Jennifer McClure
Using Social Media in HR & Recruiting presentation delivered by Jennifer McClure - President of Unbridled Talent LLC at Apogee Enterprises April 11, 2012
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
Defining and Communicating Your Personal Brand to Help Your Career and Your O...Jennifer McClure
The concept of personal branding may seem like a catchphrase being thrown around by authors and self help gurus; however, the concept isn't new. You already have a personal brand - whether you know it or not.
Your personal brand is more than your reputation. It's a value proposition that helps companies evaluate whether or not to recruit, hire, develop and retain you - and also whether or not people want to work with you, or at your company.
Your personal brand is an important aspect of your career, and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter.
DISRUPT HR! It’s Time To DisruptHR And Approach It In A Whole New WayJennifer McClure
MEGA session Presentation at the 2019 SHRM Annual Conference by Jennifer McClure - CEO of Unbridled Talent LLC & DisruptHR LLC
https://jennifermcclure.net
@JenniferMcclure
Like A Boss: Why Executive Presence Matters and How You Can Master ItJennifer McClure
A recent study reported that 81% of business leaders found the concept of executive presence so contradictory and confusing that they don’t know how to act on it; however, having an effective “executive presence” is a determining factor in the ability to impact business strategy, grow your career and influence others.
Credibility, communication, countenance, courage and cultivation are the behavioral competencies honed by all leaders who speak clearly, ask mindful questions and have maximum influence in an organization.
While some people are natural born communicators, the good news is that an executive presence can be developed. Whether you’re an introvert or an extrovert, you can grow as a leader and advance your career by understanding the five keys to developing an executive presence that will allow you to communicate in a powerful way.
Presentation by Jennifer McClure, President of Unbridled Talent LLC - http://unbridledtalent.com
Recruiters As Ringmasters In The Greatest Show On EarthJennifer McClure
In the employment circus, Recruiters function much like Ringmasters – stage-managing the performance, introducing the various acts and guiding both prospective candidates and hiring managers through what is meant to be an extraordinary and engaging experience.
But much like the challenges for the modern-day Circus, the world of work has changed. It’s no longer sufficient to come to town, set up a Big Top and post flyers in order to fill the seats. Today’s organizations must use new technologies and new methods of creating buzz to attract, recruit and retain a diverse audience in a world full of distractions and increased competition.
As the employment circus has evolved, the role of the Recruiter has also changed. In order to successfully coordinate the amazing and often unpredictable acts within the process, we must now be great storytellers, create audience connection, focus on systems thinking and embrace disruption. Those who master these skills are ready for the role of Ringmaster in the Greatest Show on Earth!
Jennifer McClure - You Can Change The World - #DisruptHRJennifer McClure
Jennifer McClure - Keynote Speaker, Executive Coach & Leadership Consultant (http://unbridledtalent.com) - shares how you can change the world and change someone's life by sharing your life and work experience as a mentor and guide.
DISRUPT is an information exchange designed to energize, inform and empower people that work in and around humans in the workplace. Each speaker has 5 minutes, with slides rotating every 15 seconds, to teach and inspire the audience to take action or learn something new.
This talk was given at #DisruptHR in Cincinnati - September 2014. (http://www.disuprthr.com)
Making the Business Case for Building Effective Business LeadersJennifer McClure
Great leaders can turn underperforming companies into success stories and revive businesses from the edge of extinction; however poor leaders can ruin even the best business plan.
The most successful businesses return significant value to shareholders by developing a proven ability to effectively identify and develop successful leaders at all levels of the organization.
In this presentation, Jennifer McClure (President of Unbridled Talent LLC) will help you understand how to create and sell a business case for an effective internal Leadership Development Program that will help your organization achieve optimum business results.
Social media can be an effective means of communication and engagement for SHRM chapters and also for HR professionals in their personal development and within their companies.
Presentation by Jennifer McClure - President, Unbridled Talent LLC at The Kentucky Society of Human Resources Leadership Conference - December 5, 2013
For those who've wondered what AWESOMENESS is - and how to get more of it. There's this.
#DisruptHR presentation by Jennifer McClure - President of Unbridled Talent LLC - December 5, 2013
To create the greatest impact, Leaders must focus on 4 critical areas - Vision, Goals, Accountability & Trust.
Keynote/Workshop by Jennifer McClure - President, Unbridled Talent LLC - unbridledtalent.com
Jennifer McClure - The Future of HR: Delivering Competitive Advantage Through...Jennifer McClure
Today’s business climate continues to change at a rapid pace. Ongoing economic uncertainty and market volatility, combined with a changing global landscape, requires human resources professionals to possess a high level of business acumen and deliver value to multiple stakeholders both inside and outside of the company.
For HR to thrive and directly impact business results, the competencies and capabilities of today’s human resources professionals must evolve. HR must know the business, focus strategically, solve business problems and influence change to impact business results and deliver a strong competitive advantage for their organizations.
Keynote/Workshop by Jennifer McClure - President of Unbridled Talent LLC (http://unbridledtalent.com)
In this session, Jennifer McClure will define the four critical skills today's HR leaders must develop to fully participate as business leaders—not just human resources leaders—in an increasingly complex global environment.
The Consumerization of Work: Recruitment and Employment Branding In A Changin...Jennifer McClure
Social media and digital technologies have forced companies to rethink their approach to motivating and engaging customers. Whether it’s a B2B or B2C environment, corporate executives are using references and referrals to generate leads and build their business. Marketing and sales teams are supporting executive strategies by creating buzz with word-of-mouth marketing strategies.
Keynote/Workshop by Jennifer McClure - President of Unbridled Talent LLC (http://unbridledtalent.com)
The best and brightest talent acquisition professionals see the benefits of adapting similar strategies to meet the expectations and needs of technology savvy job seekers and employees. This "consumerization of work” requires employers to consider an ever-widening range of products and services related to social media, communication, collaboration and information sharing in their recruitment and employer branding processes.
In this session, Jennifer McClure will define employer branding—the package of functional, economic and psychological benefits provided by employment, and identified with the employing company—and lead the audience through examples of best practices and innovative strategies used by companies to engage with job seekers and employees in similar ways to leading consumer brands.
Effective Presentation & Communication Skills For Business LeadersJennifer McClure
Effective communication and presentation skills are must-haves for Top Business Leaders and Executives in order to establish executive presence, build influence, gain buy-in and help their businesses to grow. The good news is that these skills can be learned!
Keynote/Workshop by Jennifer McClure - President of Unbridled Talent LLC (http://unbridledtalent.com)
Essential Elements For A Successful Twitter Presence [INFOGRAPHIC]Jennifer McClure
Resource sheet from "Essential Elements For A Successful Twitter Presence" webinar with Laurie Ruettimann and Jennifer McClure - Access the recorded webinar here -> http://bit.ly/JMLRTWR
Infographic created by Lizzie Maldonado http://www.slideshare.net/lizonomics
Your Guide To Getting The Most Out Of LinkedIn [INFOGRAPHIC]Jennifer McClure
Resource sheet from "How to Develop a Strategic and Effective Presence on LinkedIn" webinar with Laurie Ruettimann and Jennifer McClure - Access the recorded webinar here -> http://bit.ly/JMLRLKDIN
Infographic created by Lizzie Maldonado http://www.slideshare.net/lizonomics
Implementing Social Media in HR & Recruiting - Nov 2012Jennifer McClure
Using social media in Human Resources & Recruiting - Understanding LinkedIn, Facebook, Twitter, Blogging & YouTube - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
From HR Leader to Business Leader: 7 StrategiesTo Achieve Maximum Impact In Your Organization - MEGA session Presentation given by Jennifer McClure - President, Unbridled Talent LLC at the 2012 SHRM Annual Conference in Atlanta, GA
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
2. Who Am I?
2.5 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years – Social Media Anthropologist
18 years – Human Resources Leader
8. Build Your Network
“Using my social networks makes my job easier. I don't
need to google info, I just ask my friends.”
Trish McFarlane – Director of Human Resources, Perficient
10. Engage & Share
“Twitter has helped me to know my
customers, solve customer problems
and to create relationships to be
able to do that.
There is a fabulous community of HR
professionals engaging with each
other via social media.
My professional visibility because of
my interactions on social media is
much greater than it was a year ago
and it is helping me to make new
contacts and explore opportunities.”
15. 100% Complete Profile
1) Add a profile photo FRESHNESS counts
2) List current position + at least 2 prior jobs
3) 5 or more skills on your profile
4) Write a summary about yourself
5) Fill out your industry and zip code
6) Add where you went to school
7) Have 50 or more connections
SOURCE:
h/p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-‐Reveal-‐Where-‐People-‐Look-‐on-‐Social-‐Media-‐Sites-‐Research.aspx
32. Your Careers Website
• compete for talent at the moment of search (seo/sem)
• link to information about careers prominently on website
• showcase actual employees (not stock photos)
34. Leverage Employee Networks
“We have found that current employees are the most
widely used and are by far the most trusted source of
information about organizations for candidates.”
Corporate Leadership Council
41. Recruiting Is Evolving
1997 Sources of Hire 2011 Sources of Hire
newspaper ads 28.7% referrals 28.0%
employee referrals 19.7% job boards 20.1%
agency (contingent) 10.4% career site 9.8%
contract recruiters 8.7% recruiter initiated 9.1%
job fairs 8.3% college 6.6%
other advertising 5.0% re-hires 4.3%
image advertising 4.6% social media 3.5%
trade journals 4.2% 3rd party 2.8%
college 2.9% print 2.2%
resume services 2.9% temp/contract-to-hire 2.1%
agency (retained) 2.1% career fairs 1.9%
internet 2.1% walk-ins 0.8%
radio 1.5% other 8.8%
SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
42. Where To Start?
Which social media tools are used for recruiting?
linkedin
86.6%
facebook
55.3%
twi/er
46.6%
youtube
blog
11.6%
16.0%
64% use 2 or more
social networks for recruiting
9.4%
40%
none
use 3 or more
social networks for recruiting
SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf
47. Set Goals/Measure
Sample of Initial Goals
Branding/Marketing
• improve brand presence to build awareness
• increase positive mentions/sentiment about our brand
Website
• increase traffic to careers site
Recruiting
• attract qualified candidates to our career opportunities
• develop a source for active & passive candidates
48. Provide Guidelines/Training
free database of 217
social media policies:
socialmediagovernance.com/policies.php
49. Plan & Schedule
Content Calendar
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
• Recognize
a
• Post
“day-‐ • Ask
a
• Share
• Chat
with
a
• Link
to
• Poll
Fan
or
in-‐the
life”
QuesVon
Company
Recruiter
Career
QuesVon
Employee
photo(s)
news
informaVon
• Schedule
an
• Ask
a
Event
• Post
a
Video
QuesVon
Time Blocks
Use Tools
50. Prepare A Response Strategy*
* before you need it
SOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
52. Expect Good Things
63% of job seekers have a better impression of a company that responds to
negative posts / comments on their social media site than those who do not.