This document provides steps and guidance for building a personal brand. It defines personal branding as marketing yourself and your career as a brand through a process of self-packaging. Building a personal brand is important as it allows you to be yourself, gain credibility, highlight your specialties, and distinguish yourself from competition. Key aspects of a personal brand include talents, skills, passions, strengths, and expertise. The document outlines steps to build a brand which include leveraging your unique qualities, being memorable, assessing your talents and values, and developing a concise brand mantra.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
My hope is you can use this personal branding framework to get what you want from your career—balancing the challenges to match up to your skills and your passion to match up with your happiness.
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
Don\'t like selling? This is your ticket. Learn the 4 rules of Personal /Branding and get your potential customers to arrive on your doorstep pre-sold!
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding Presntation - 10/29/2014 @ Solo Founders UniteJoseph Mainwaring
A talk on how I utilized personal branding alongside technology to pursue my own goals, including content on key points to focus on when developing your own personal brand.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
Having a strong personal brand is a great benefit in sales and marketing. This presentation outlines some actionable ways to develop your personal brand.
Sherry Bonelli, from www.earlybirddigitalmarketing.com spoke at Kirkwood's Beyond Rubies event on March 6th: Digital Marketing for Your Business or Personal Brand.
If you want information on digital marketing, SEO, social media, mobile websites, etc. take a look at the presentation.
Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.
But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Developing and using a personal brand is an important part of career management and career transition. This program will help you to understand branding and how to create your own brand.
Slides from Cassie's Fleming session about personal branding on 'Girls in Tech - Tel-Aviv' event.
What is your “personal brand”? How do we utilize the concepts of consumer brand and use it to assess our own personal brand? The session will provide you with frameworks and practical ways to better understand your own personal brand, impact on others and what you can do to really maximize the impact you have and live your brand.
Video recording - https://youtu.be/7ldnQxm-cpA
YOU are Your Brand: Champion Your Brand & WIN More Business!Kim Peterson
YOU Are Your Brand!
What You Say + How You Behave + How You Look = Your Brand!
…Everyone has a brand.
Are you managing yours or are others managing it for you?
When you take ownership of your Personal Brand it fortifies you from the inside-out, inspires confidence, elevates your credibility, frees up mind-space, and empowers you to attract (or release) more of who and what you want in business and in life! ~Kim Peterson
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...Victoria Baylor
What is the status of your Personal Brand? Why do I ask? Well, your Personal Brand is your #1 empowerment tool for your business or career. Is your Personal brand propelling you forward in business or holding you back. Knowing the answer to this and strategically elevating your Personal brand will take your value and visibility to a whole new level.
#CNX14 - The Power of Personal Brand and How to Create Yours for Career SuccessSalesforce Marketing Cloud
You likely understand the importance of a brand for products, services, and the companies that sell them. But have you considered the importance of your personal brand? Your individual brand is essential to your success in the workplace whether you are entry-level or a seasoned executive. When it comes to brand, there is no absolute reality—only perception created by the story you put out into the world to influence your career.
Join Caroline Dowd-Higgins as she helps you identify your super powers, strengths, and unique competencies that will bring you recognition and advancement opportunities in your career. Become an influencer and a thought leader and take your destiny into your own hands.
The 7 Day Job Search, Day 1 - Brand YourselfMichael Peggs
Why wait six months to find a job? I can jumpstart your job search in one week. Learn how to find a job in 7 days!
On Day 1 we explore how to establish, position and promote your personal brand
Get full access to the free 7 Day Job Search course at http://www.michaelpeggs.com/7dayjobsearch/
proses menemukan cara mengkomunikasikan seseorang, sebuah jabatan, sebuah peran melalui Personal branding
design dan perencanaan untuk mengembangkan seseorang menjadi makna branding memerlukan kecermatan untuk memulai dan menentukan penampilan dan sajian yang tepat
Establishing the foundation for your brand identity starts with your core values and your niche. This presentation is designed to give you a head start on the process.
How to Interact With the Right CustomersNate Smith
Your brand has a specific archetype that influences your message both internally and externally. It also influences how your brand gains and interacts with customers. In the webinar, we focus on the following:
What is a brand voice?
What are you saying and how are you saying it?
How your brand archetype can grow your business
Is it interacting with the right customers?
Personal Branding presentation for the Cincinnati USA Regional Chamber's women's leadership development program - WE Lead - on February 2, 2010 by Jennifer McClure. www.cincyrecruiter.com
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Stage Fright is a normal reaction to public speaking. Review these useful tips that will help you face your fears and help you become a more effective public speaker.
In this beginner workshop, bloggers will
learn the elements of an effective blog
and which platforms work best. Learn
the benefits of blogging and its impact
on your brand. Get tips on how to
creatively ignite conversation around
your blog with compelling content.
1. HOW TO BUILD YOUR
PERSONAL BRAND
Presented by Rodeena Stephens
2. What is a Personal Brand?
•Marketing yourself as a brand
•Marketing your career as a brand
• The process of “self-packaging”
“Personal brand is what people say about you when
you leave the room.” – Jeff Bezos, Founder,
Amazon.com
Who
Are
You?
Who
Are
You?
Who
Are
You?
Who
Are
You?
3. Why a Personal Brand?
Permission to Be
Yourself & Leaving
Your Mark
Build Credibility
Highlight Your
Specialty
Distinguish Yourself
From the
Competition
Why?
4. What Does Your Brand Consist Of?
Talent
Brand
Skills
Passion
Strengths Expertise
6. Identify your unique qualities
Your brand is what separates you from the rest
Be Different
Be Unique
Be Persistent
Be Fearless
Be Authentic
Be Responsible
Be Aware
7. Define Your Brand
What Makes
Me Unique?
What Are
My Values?
What Makes
Me Great?
8. Assess Your Talents & Values
What do I love doing most?
When I’m happiest, what am I doing?
What is the “tag-line” that sets you apart?
9. Steps to Build Your Brand
1. "I don't care what business you're in, everybody today is in the
branding and customer service business. Whether you know it or
not, you already are.” – Gary Vaynerchuk
2. Leverage Who You Are – Inject your personality into your brand.
No one is better at being you than you! Know who you are.
3. Of your core values, passions and qualities, identify the ones you
do best and enjoy doing the most.
4. Be Memorable – Don’t be afraid to be creative. Demonstrate
your value to others. You must believe in yourself and your brand
to accomplish this.
5. Develop a “brand mantra.” – “Brand mantra is crucial. It gives you
a chance to capture, in three to five words, the essence of your
brand.” – Dr. Kevin Lane Kellar