1. Building Your Brand & Brand Story Marie Still | Marketing & Communications Director | MRIS

2. Size doesn’t matter Big or small, developing a strong brand & brand story is important.

3. Why brand?

4. differentiation

5. clarity

6. loyalty

8. who What is a brand?

9. a good brand elicits thoughts… a great brand elicits feelings.

10. Emotional relationships are stronger than logical relationships. Customers grant more loyalty and leniency to brands that they hold a personal relationship with.

11. ? Ask yourself: who are we? what do we stand for? what do we do for our customers? Who do our customers see our brand as?

12. What is your brand personality?

13. Using brand archetypes gives your brand a personality and story that everyone can understand and relate to, externally & internally. The Innocent The Everyday Man/Woman The Explorer The Hero The Outlaw The Creator The Ruler The Magician The Lover The Caregiver The Sage The Jester

14. Write your brand story. Consistency is key, your customers & consumers are the main character, tell the story of your brand using the archetype, what role does your brand play in your consumer’s lives. [Your Brand]

15. Now here comes the fun…MARKETING

16. Each time you touch the market with your marketing tactics, your brand should play the same role. There will be different layers, but the core will be the same.

17. @MRIS_marie | Stillisms.com | marie.still@mris.net