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Personal Branding
The document discusses personal branding and how to create a successful personal brand. It states that personal branding is not just about getting a job, but also about image management. It encourages defining a personal brand by focusing on consistency, understanding your target audience, having a relevant message, and creative branding identity. The document provides tips for discovering and promoting your personal brand such as volunteering, writing, public speaking, using social media like LinkedIn and blogs, and building credibility through a consistent message.
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Personal Branding
- 1. ART OF SELFBRANDING Presented by
- 3. TRUE OR FALSE? Personal Branding is allabout getting a job.
- 4.
- 5. TRUE OR FALSE? Personal Branding is aboutimage management.
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- 7. TRUE OR FALSE? I have aPersonal Brand.
- 8.
- 9. How to Create-Personal Brand?? What Makes it Successful How to discover Define a Personal Brand A talk in 3 Acts
- 13. • JOB INSURANCE •PORTABILITY • TARGETS • “FITTING IN” WHY BRAND YOURSELF?? Its about You Its about THEM
- 14. CREDIBILITY BASED Empowering Othersto be your advocate with a Consistent Message = CREDIBILITY CONSISTENT MESSAGE = YOUR BRAND
- 15. WANT TO BRAND ACOMPANY • MANY RESTRICTIONS • OBJECTIVE • INORGANIC YOURSELF • LITTLE TO NO RESTRICTIONS • VERY SUBJECTIVE • ORGANIC
- 16. YOUR ROLES Employee • OneClient-THE EMPLOYEER • managing 2 brands -yours & the company • restrictions for self-promos Freelancer • several clients • Usually focus on your own brand • self-promo = livelihood
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- 18. Both. like a marriage,your company is like your spouse. two separate entities merged together with similar hopes, goals, dreams, personalities. Together they are stronger, but both can stand separate and can be recognized separately .
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- 20. The Top 5 Aspects of aSuccessful Brand Source: Inter brand Marketer Report
- 21. 5. RELEVANCE Do youmake sense?
- 22. 4. CREATIVE/DESIGN/BRAND IDENTITY Does yourlook match?
- 23. 3. MESSAGE/ COMMUNICATION Do youtalk the talk?
- 24. 2. UNDERSTANDING THECUSTOMER/ TARGET Do you know who you’re talking to?
- 25. 1. CONSISTENCY Can weexpect the same quality in everything you say /touch/do?
- 26. THE CLUELESS VS. THETHOUGHTFUL TYPES OF COMPANY & PERSONAL ASPECTS OF A SUCCESSFUL BRAND
- 27. TYPES OF COMPANY& PERSONAL The Clueless • Blissfully unaware • afraid of change • same approach The Thoughtful • Constant reflection • evolves with the times • varied approach RELEVANCE
- 28. TYPES OF COMPANY& PERSONAL The Clueless • Doesn’t Match • presentation is an Afterthought • thinks its about logos The Thoughtful • strives to match • cares about presentation • knows it’s more than logos BRAND IDENTITY
- 29. TYPES OF COMPANY& PERSONAL The Clueless • speech and copy are separate • communicates the way they think the customer wants • sounds forced The Thoughtful • Speech and Copy are the same • communicates like the customer • sounds natural MESSAGE/COMMUNICATION
- 30. TYPES OF COMPANY& PERSONAL The Clueless • targets to everyone • Every potential is equal importance • does whatever the client tells them to The Thoughtful • Has a niche • targets the best type of potential client • Does what NEEDS To be done UNDERSTANDING TARGET
- 31. TYPES OF COMPANY& PERSONAL The Clueless • all over the place The Thoughtful • consistency is key CONSISTENCY
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- 35. SIMPLIFY Name Relationship TimeKnown Adjectives 3 ADJECTIVES CHARGE
- 36. Recycle, Reduce, Recover,Reuse Be Sustainable
- 37. •Volunteer for projectsat work and outside of work • Freelance • Teach a class at a University or at your company • Write – column, newsletter • Participate on a panel or speak at a conference GET NOTICED
- 38. USE SOCIAL MEDIA WHOIS SOCIAL ANIMAL?? IF YOU
- 39. SET UP AGOOGLE PROFILE
- 40. BUILD AN EFFECTIVELINKEDIN PROFILE
- 41. BLOG ABOUT YOURPROFESSION
- 42.
- 43. Who are you? Whocares?
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- 45. Finally… What’s the most powerfulword in Personal Branding?
- 46. The more youwork toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
- 47. What’s Your BrandExecution Plan