This document discusses how to build a strong personal brand. It recommends conducting a personal audit to understand your values, vision, goals, strengths and passions. It also suggests assessing if your current job aligns with your skills and personality. Key aspects of developing a strong personal brand include understanding what sets you apart from others, getting feedback on how people perceive you, developing your network on platforms like LinkedIn, crafting an elevator pitch, and being aware of how your manner, appearance, communication style and confidence level impact how others see your brand. The document provides a checklist of elements to consider when developing and promoting your personal brand identity.

1. Bharat Vaghela
Smart Solutions
bharatmvaghela@gmail.com
A.B.C.D.E.
A BRAND CAN DO EVERYTHING
Brand Yourself

3. 10/16/2015 3
Top brands of the world

4. 10/16/2015 4
How these companies positioned
themselves
• Mercedes-Benz …………… prestige.
• BMW …………………………… driving.
• Volvo…………………………….. Safety.
• Starbucks………………………high-end coffee..
• Rolex………………………………high-end watches.
• Google ……….……………………Search.
• Red bull ………………………… energy drink.
• FedEx…………………………… overnight (delivery)

6. What is a
Personal
BRAND?

7. A BRAND is a unique IDENTY base on
A PROMISE of VALUE DIFFERENT than others
7

8. Think of Yourself as a Product
The strongest brands are:
• Powerful
• Authentic
• Consistent
• Visible
• Valuable
• The same qualities apply to personal brands.
8

9. Satya Nadella
Nadella,was promoted to CEOof the company
on Feb. 4, becoming only the third person in
Microsoft’s history to hold that title.

10. Satya Nadella is the highest-paid CEO
in the US
Pay package: $84.3 million
(2014) Rs. 525 crore.

11. Indra Nooyi - PepsiCo CEO
Pay package: $19.08 million
(2014)

12. Shantanu Narayen - Adobe CEO
Pay package: $17.89 million

13. Ajay S Banga -
President and Chief Executive Officer
of MasterCard.
Pay package: $12.4 million

14. Kavery Kalanithi,
Managing Director, Sun TV network
Rs. 72 crore.

15. Chanda Kochhar,
MD and CEO, ICICI Bank.
Rs. 52 crore.

16. Why Is Your Personal Brand Important?
• To control of our own destinies.
• To get ahead,
• With a strong brand, you:
–Differentiate yourself from others.
–Maximize your career potential.
16

17. THINK ?
• Who am I?
• What do I stand for?
• What am I good / great at?
• What do I really love doing?
• What is important to me?
• What do I want to be known for?

18. • What is my specialism?
• What makes me unique?
(what skills / experiences)
• What sets me apart from everyone
else?
• Why are they hiring at all?
THINK ?

19. • Why would someone want to talk to
me?
• What can I offer them?
• What would they get?
• What do I want?
• Where am I trying to go?
THINK ?

20. Discover… Brand You
 Do a personal audit.
 Look at your skills set.
 Does your job align?
 What sets you apart?
 What do people say about you?
 Personal manner.

21. Personal Audit
Determine your values and vision

22. Personal Audit
Your future goals

23. Personal Audit
What strengths do you have both
for you and your company?

24. Personal Audit
Make sure you define who you are.

25. Personal Audit
Ensuring that it aligns with
your deepest passions.

26. Personal Audit
What inspires you?

27. Personal Audit
What incorporates all your
passions and skills?

28. Skill Set
Are you doing what you’re good at?

29. Skill Set
It’s great to stretch yourself outside your
comfort zone and learn new skills.

30. Skill Set
You can learn those skills that
gain confidence.

31. Skill Set
Most employers believe that people
can learn skills for the job but having
the right attitude and mind-set

32. Job Alignment
Does your job align with your personality?

33. Job Alignment
Do you prefer to be mixing with
lots of people each day?

34. Job Alignment
would you be more suited to more solitary
work - enjoying your own company?

35. What sets you apart?
What sets you apart from the crowd?

36. What sets you apart?
What is unique about you?

37. What sets you apart?
What are your achievements and
accomplishments?

38. What sets you apart?
What are your dreams or desires?

39. What do people say about you?
How do they recognize you?

40. What do people say about you?
To your values and
what you stand for?

41. What do people say about you?
What other personality traits do you have?

42. Personal Manner
Personal manner plays a part in
how others perceive you.

43. Personal Manner
• Be aware of plus and minus personality
characteristics such as:
• self-confidence level
• your way of talking
• Manners
• social skills

44. Network
• e-mail
• Linked-in
• Twitter
• E-Portfolio/Personal website
• Link and brand a similar look and feel to
your professional social media
• Use a portrait-quality profile picture in
all of your social media

45. Reveal Your Brand
• Ten seconds – Elevator Pitch
• Look at your image
• You are what you wear
• Personality profile
• Business image

46. Non Verbal
• Your personal manner speaks loudly to other
people.
• Your voice,
• way of talking,
• eye contact,
• body language and the
• way you develop relationships
• at work all count

47. What’s working? What’s not?
Punctuality

48. What’s working? What’s not?
• You’ve invested a lot of
• time,
• effort and
• money into learning or
• upgrading your skills for the job

49. What’s working? What’s not?
Why not invest some time
and effort into yourself?

50. Identity
Companies spend millions of dollars on
getting the corporate identity right

51. Identity
• It’s the people in the organisation that
really reflect the company brand
• Often times that person is YOU.

52. Checklist
Influencing elements:
• Dress & Style
• Appearance & Grooming
• Manner & Personality
• Self-Confidence & Charm
• Plus & Minus Personality Characteristics
• Email Communication
• Telephone Technique
• Communication

53. NOW GET REDY
FOR
ACTION

54. Putting it all together
CONGRATULATION
START
YOUR
JOURNEY

55. THANK YOU
FOR
Investing Time With Me
Bharat Vaghela
9825331257
Smart Solutions
bharatmvaghela@gmail.com