The document focuses on personal branding, emphasizing its importance in distinguishing oneself in a competitive job market and managing one's career proactively. It defines personal branding as the perception others have of an individual and outlines the development of a personal brand statement to communicate unique value propositions effectively. Key strategies for promoting a personal brand include leveraging social media, seeking feedback, and continuously refining personal attributes.

1. Personal Branding WE | Lead February 2, 2010 Jennifer McClure Vice President Centennial, Inc.

2. Who Am I? My Career: People Focused 18+ yrs - HR Pro in privately held & F500 companies 4 yrs - Executive Recruiter 4 yrs - Executive Coach Current Day Job: Speaker, Trainer, Consultant, Coach “ Career Development for Leaders & Talent Strategies for Businesses” Jennifer

3. What We’ll Cover Today Understanding what a “Personal Brand” is and why it matters Developing a Personal Brand Statement Communicating & promoting your Personal Brand Making you/your Personal Brand memorable Distinguishing your career with your Personal Brand

4. So What Is A Personal Brand?

5. True or False? Personal Branding is about image management.

6. FALSE

7. Your Personal Brand is the perception that people have of you, as compared to other people in similar positions.

8. True or False? Personal Branding is all about getting a job.

9. FALSE

10. To be in business today, your most important job is to be Chief Marketer of the brand called You .

11. True or False? I have a Personal Brand.

12. TRUE

13. You already have a Personal Brand – even if you don’t know what it is

14. Let’s Talk About Some Brands

19. You're every bit as much a brand as Nike, Coke, Pepsi, or Tide.

20. It’s NOT the same as your personal Mission Statement It's NOT what you say about yourself It's NOT an extension of your employer's brand It's NOT something that you can ASK for It's NOT permanent Personal Brand = NOT

21. “ Your Personal Brand links your passions, key personal attributes, and strengths with your value proposition, in a crystal clear message that differentiates your unique promise of value and resonates with your target audience.” Meg Guiseppi – Executive Personal Branding Strategist So What Exactly Is It?

22. Why do I need a Personal Brand?

23. To stand out in a sea of similar products

24. Proactively manage your career vs waiting for a “career emergency”

25. What Is a Personal Brand Statement?

26. Your "verbal business card“ Brief summary of who you are & what you can do Focused on benefits - not job titles or company names Teaser statement - makes audience want to know more * Not cheesy Personal Brand Statement

27. I’m the leading personal branding expert for Gen-Y. Dan Schawbel (Author – Personal Branding Blog & Me 2.0) I help visionary, gutsy CEOs with a conscience land faster, earn more, have fun, and change the world! Deb Dib (The CEO Coach)

28. Defense/Aerospace CEO, creating value with integrity Employment Brand Ambassador & Professional Friend Maker I recruit talented professionals so fast you'll freak Tri-state's Top IT Professional Recruiting Match Maker Change your Career Stress into Career Success Source: http://www.cincyrecruiter.com/cincy_recruiter/2010/02/can-your-awesomeness-be-contained-to-7-words.html

29. What Is The Most Powerful Word To Describe You?

30. THE

31. A Personal Brand Statement Should Be: understandable & memorable synonymous with how others describe you support a larger goal that others will care about

32. Your Turn!

33. “ The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.” Career Distinction by William Arruda & Kirsten Dixson

34. Personal Branding Meets Social Media

35. Information found on-line is used by others to assess your credibility, knowledge & experience

36. The Googles

37. “ Promoting yourself online is the best, easiest, fastest way to build your Personal Brand”. Boris Mann – Web 2.0 and Personal Brand Development Web 2.0 is your Personal Brand Enabler

38. Promoting Your Brand

39. Personal Brand Development Opportunities Volunteer for projects at work Volunteer for projects outside of work Freelance Teach a class Write – column, newsletter, blog Speak at or participate on a panel at a conference

40. And Finally… Know yourself Know what is unique about you that stands out Flaunt your quirks Maximize your strengths Add your “mark” to everything you do Google yourself regularly Ask for feedback Be a Connector Think BIG Keep refining – adapt & change Give to your network Be a confident communicator

41. Questions? Connect with me: Email: [email_address] / [email_address] LinkedIn: http://www.linkedin.com/in/jennifermcclure Twitter: http://twitter.com/CincyRecruiter Facebook: http://www.facebook.com/jennifer.mcclure Blogs: www.cincyrecruiter.com & www.fistfuloftalent.com