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Personal	
  Brand	
  Factor	
  
Pam	
  Moore
CEO	
  /	
  Founder
Marketing	
  Nutz
Social	
  Zoom	
  Factor	
  
Social	
  Zoom	
  Factor	
  
#GetRealChat
#SocialZoomFactor
@PamMktgNut
10	
  Reasons	
  You	
  Need	
  Personal	
  Brand
http://www.socialzoomfactor.com/personalbrand
Embrace	
  
the
JOURNEY!
news
no	
  longer
breaks!
It	
  
tweets!	
  
Facebook
• 66%	
  users	
  get	
  news	
  on	
  site	
  
• 62%	
  find	
  news	
  by	
  chance	
  
• 38%	
  actively	
  seek	
  news	
  
• 44%	
  total	
  U.S.	
  Population	
  gets	
  
news	
  on	
  Facebook!	
  
Facebook
• 1.09	
  Billion	
  daily	
  active	
  users	
  
• 989	
  million	
  mobile	
  daily	
  active	
  
users	
  
• 1.65	
  billion	
  monthly	
  active	
  
users
YOU
are  the  
media
People	
  don’t	
  
just	
  buy	
  
things,	
  they	
  
join things
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
These	
  brands differentiate	
  
based	
  on	
  their	
  brand.	
  
They	
  use	
  simplicity,	
  value,	
  trust,	
  
emotion	
  and	
  human	
  
connection.	
  
But	
  they	
  are	
  brands,	
  not	
  
people,	
  right?	
  
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Personal Branding: How to Build Your Personal Brand
Digital	
  and	
  social	
  body	
  language….	
  
Your	
  actions	
  speak	
  louder	
  than	
  your	
  words
YOU	
  are	
  your	
  brand
Embrace	
  OPCs	
  
Other	
  people’s	
  community	
  &	
  content
Got	
  Personal	
  Branding	
  
Strategy?	
  
You	
  have	
  a	
  personal	
  brand	
  
regardless	
  if	
  you’ve	
  
consciously	
  designed	
  or	
  
thought	
  about	
  it	
  or	
  not.	
  
Stop	
  the	
  excuses	
  
• You	
  are	
  not	
  too	
  busy
• You	
  don’t	
  have	
  to	
  be	
  a:	
  
– Writer
– Programmer	
  
– Brand	
  or	
  social	
  guru	
  
– Rock	
  star	
  
Personal	
  branding	
  goals	
  
• Thought	
  leadership	
  
• Establish	
  brand	
  
• Grow	
  and	
  enhance	
  brand
• Support	
  employer	
  brand	
  
• Enhance	
  career	
  
• Future	
  employment	
  
opportunities
• Ignite	
  OPCs	
  
My	
  Brand	
  is…
• What	
  I	
  say
• What	
  I	
  do
• What	
  I	
  think
• What	
  I	
  tweet
• What	
  I	
  post	
  on	
  Facebook
• What	
  I	
  Instagram
• What	
  I	
  Pin
• What	
  I	
  snap	
  on	
  Snapchat
• What	
  I	
  write	
  in	
  email
• What	
  I	
  share
• How	
  I	
  respond
• How	
  I	
  interact	
  on	
  &	
  offline!
• How	
  I	
  drive!
• ME!	
  	
  
Your	
  brand	
  is	
  perceptions
• What	
  people	
  say	
  
behind	
  your	
  back	
  
• What	
  people	
  say	
  
when	
  you	
  leave	
  a	
  
room	
  
• What	
  people	
  post	
  on	
  
a	
  review	
  site	
  or	
  social	
  
network	
  	
  
• What	
  people	
  think	
  
about	
  you
• Words	
  people	
  use	
  to	
  
describe	
  you	
  
Know	
  the	
  difference
Authenticity	
  vs	
  transparency
Take	
  charge	
  of	
  your	
  brand
DO	
  NOT	
  let	
  emotions	
  drive	
  it
Not	
  just	
  image
Sustainability	
  matters	
  
Tell	
  Your	
  Story	
  
• It’s	
  not	
  only	
  about	
  you
• Engage	
  others	
  
• Share	
  your	
  journey
• Be	
  patient
People	
  don’t	
  buy	
  what	
  you	
  do,	
  but	
  WHY	
  you	
  do	
  it!	
  
Personal Branding: How to Build Your Personal Brand
It’s	
  in	
  our	
  DNA	
  to	
  find	
  people	
  with	
  the	
  same	
  beliefs.	
  
Who	
  are	
  YOU?	
  
• Who	
  are	
  you?	
  
• What	
  do	
  you	
  stand	
  for?	
  
• What	
  value	
  do	
  you	
  offer?
• Who	
  do	
  you	
  offer	
  value	
  for?
• What	
  is	
  your	
  differentiator?
• What	
  do	
  you	
  need	
  to	
  learn?	
  
• What	
  are	
  your	
  strengths?	
  
• What	
  are	
  your	
  weaknesses?
• What’s	
  your	
  OPCs?	
  
• WHO are	
  you	
  talking	
  to?
• WHAT do	
  they	
  need?
• WHEN will	
  they	
  engage	
  with	
  you?
• HOWcan	
  you	
  help?
• WHEREdo	
  they	
  want	
  to	
  talk?	
  
• WHY should	
  they	
  care?	
  
Why	
  should	
  you	
  invest?	
  
Where	
  to	
  start	
  
1. Plan:	
  Goals	
  + Objectives	
  
2. Vision/	
  Mission	
  
3. Persona	
  
4. Name	
  (consistent,	
  easy	
  to	
  remember)	
  
5. Social	
  Profiles	
  
6. Domain	
  
7. Message	
  House	
  (bio,	
  description,	
  vision)
8. Technology	
  (hosting,	
  measure	
  etc.)
9. Content	
  Strategy	
  
You	
  must…
• Pick	
  a	
  name	
  (consistent,	
  easy	
  &	
  memorable)
• Build	
  your	
  persona	
  (create	
  once,	
  use	
  many)	
  
• Secure	
  &	
  leverage	
  top	
  networks	
  
– Facebook	
  
– LinkedIn	
  
– Twitter
– Snapchat
– Google+
– YouTube
– Instagram
– Tumblr
– Flickr	
  
– Domain	
  
Blog	
  
• Home	
  base	
  
• Stays	
  with	
  you	
  always	
  
• Tell	
  stories
• Thought	
  leadership	
  
• Integrated	
  platform	
  for	
  
social	
  presence
• Ignite	
  OPCs	
  via	
  
syndication	
  &	
  guest	
  
blogging	
  
Blogging:	
  Tell	
  your	
  story
• Medium	
  
• Tumblr
• Wordpress self	
  
hosted
• Hosting:	
  Hostgator
• Themes:	
  StudioPress,	
  
ThemeForest
• KISS
Facebook	
  most	
  active	
  
-­‐70%	
  engage	
  on	
  site	
  daily
-­‐45%	
  several	
  times	
  a	
  day	
  
Instagram – 49%	
  
Twitter	
  36%	
  
Pinterest 17%
LinkedIn	
  13%	
  
Facebook	
  is	
  home	
  
base	
  for	
  many	
  
people
Facebook
• Build	
  your	
  brand	
  
• Storytelling	
  
• Live	
  video
• Build	
  your	
  network	
  	
  
• Establish	
  community
• Embrace	
  evangelists	
  
• Share	
  content	
  
• Grow	
  blog	
  readership
• Thought	
  leadership	
  	
  
• OPC	
  
LinkedIn	
  
• More	
  than	
  job	
  seeking	
  /	
  recruiting
• Build	
  your	
  brand
• Build	
  your	
  network	
  	
  
• Establish	
  community
• Publish	
  content	
  
• Grow	
  blog	
  readership
• Thought	
  leadership	
  	
  
• Achieve	
  business	
  goals	
  
• OPC	
  baby!	
  
Twitter
• Ignite	
  your	
  network	
  
• Find	
  relevant	
  content	
  
• Become	
  a	
  curation machine	
  
• Leverage	
  &	
  setup	
  tribes	
  
• Thought	
  leadership
• Blog	
  readership	
  	
  
• Use	
  tools	
  to	
  grow	
  following	
  
(Manage	
  Flitter)
Instagram
• Tell	
  stories
• Humanize	
  your	
  brand	
  
• Connect	
  dots	
  with	
  
corporate	
  /	
  employer	
  
• Connect	
  with	
  other	
  
humans	
  
• Integrate	
  with	
  other	
  
networks
Video	
  Live	
  Streaming	
  &	
  Mobile	
  
Broadcasting
• Facebook	
  Live	
  
• Periscope	
  
• Ustream
YouTube	
  Live
• Behind	
  the	
  scenes	
  
• Exclusive	
  content	
  
• Q&A	
  
• Up	
  close	
  and	
  persona	
  
• Broadcast	
  events,	
  launches,	
  news
Meaningful	
  
Journey	
  
• Don’t	
  focus	
  on	
  
follower	
  counts…	
  
focus	
  on	
  heart	
  counts
• Look	
  at	
  metrics	
  that	
  
help	
  you	
  understand	
  if	
  
people	
  are	
  believing	
  
you	
  and	
  if	
  they	
  believe	
  
the	
  same.
• Start	
  with	
  a	
  seed.	
  
Personal	
  Brand	
  Zoom	
  Kit:	
  
http://www.themarketingnutz.com/personalbrandzoom
10	
  Reasons	
  You	
  Need	
  Personal	
  Brand
http://www.socialzoomfactor.com/personalbrand
Questions?	
  
Pam	
  Moore
CEO	
  /	
  Founder	
  
Marketing	
  Nutz
@pammktgnut
Blog:	
  www.pammarketingnut.com
Agency:	
  www.themarketingnutz.com
Podcast:	
  www.socialzoomfactor.com
Maslow’s	
  hierarchy	
  of	
  needs
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-­esteem,  confidence,  
achievement,  respect  of  
others,  respect  by  others
Friendship,  family,  sexual  intimacy
Security  of  body,  employment,  resources,  
morality,  family,  health,  property
Breathing,  food,  water,  sleep,  homostasis,  excretionphysiological
safety
belonging
esteem
self-actualization
Hierarchy	
  of	
  social	
  community	
  
inspiration
self-­‐
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
The	
  RIGHT	
  
people	
  will	
  
find you	
  if	
  
you	
  are	
  
authentic	
  
in	
  what	
  
you	
  
believe.
Communities  Create  Markets
Opportunity Harvest
Free	
  
member
Paid	
  
member
Loyal	
  
evangelist
Community Zone Customer Zone
$$

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Personal Branding: How to Build Your Personal Brand

  • 1. Personal  Brand  Factor   Pam  Moore CEO  /  Founder Marketing  Nutz Social  Zoom  Factor   Social  Zoom  Factor   #GetRealChat #SocialZoomFactor @PamMktgNut
  • 2. 10  Reasons  You  Need  Personal  Brand http://www.socialzoomfactor.com/personalbrand
  • 5. Facebook • 66%  users  get  news  on  site   • 62%  find  news  by  chance   • 38%  actively  seek  news   • 44%  total  U.S.  Population  gets   news  on  Facebook!  
  • 6. Facebook • 1.09  Billion  daily  active  users   • 989  million  mobile  daily  active   users   • 1.65  billion  monthly  active   users
  • 8. People  don’t   just  buy   things,  they   join things
  • 12. These  brands differentiate   based  on  their  brand.   They  use  simplicity,  value,  trust,   emotion  and  human   connection.  
  • 13. But  they  are  brands,  not   people,  right?  
  • 18. Digital  and  social  body  language….   Your  actions  speak  louder  than  your  words
  • 19. YOU  are  your  brand
  • 20. Embrace  OPCs   Other  people’s  community  &  content
  • 21. Got  Personal  Branding   Strategy?  
  • 22. You  have  a  personal  brand   regardless  if  you’ve   consciously  designed  or   thought  about  it  or  not.  
  • 23. Stop  the  excuses   • You  are  not  too  busy • You  don’t  have  to  be  a:   – Writer – Programmer   – Brand  or  social  guru   – Rock  star  
  • 24. Personal  branding  goals   • Thought  leadership   • Establish  brand   • Grow  and  enhance  brand • Support  employer  brand   • Enhance  career   • Future  employment   opportunities • Ignite  OPCs  
  • 25. My  Brand  is… • What  I  say • What  I  do • What  I  think • What  I  tweet • What  I  post  on  Facebook • What  I  Instagram • What  I  Pin • What  I  snap  on  Snapchat • What  I  write  in  email • What  I  share • How  I  respond • How  I  interact  on  &  offline! • How  I  drive! • ME!    
  • 26. Your  brand  is  perceptions • What  people  say   behind  your  back   • What  people  say   when  you  leave  a   room   • What  people  post  on   a  review  site  or  social   network     • What  people  think   about  you • Words  people  use  to   describe  you  
  • 28. Take  charge  of  your  brand DO  NOT  let  emotions  drive  it
  • 30. Tell  Your  Story   • It’s  not  only  about  you • Engage  others   • Share  your  journey • Be  patient
  • 31. People  don’t  buy  what  you  do,  but  WHY  you  do  it!  
  • 33. It’s  in  our  DNA  to  find  people  with  the  same  beliefs.  
  • 34. Who  are  YOU?   • Who  are  you?   • What  do  you  stand  for?   • What  value  do  you  offer? • Who  do  you  offer  value  for? • What  is  your  differentiator? • What  do  you  need  to  learn?   • What  are  your  strengths?   • What  are  your  weaknesses? • What’s  your  OPCs?  
  • 35. • WHO are  you  talking  to? • WHAT do  they  need? • WHEN will  they  engage  with  you? • HOWcan  you  help? • WHEREdo  they  want  to  talk?   • WHY should  they  care?   Why  should  you  invest?  
  • 36. Where  to  start   1. Plan:  Goals  + Objectives   2. Vision/  Mission   3. Persona   4. Name  (consistent,  easy  to  remember)   5. Social  Profiles   6. Domain   7. Message  House  (bio,  description,  vision) 8. Technology  (hosting,  measure  etc.) 9. Content  Strategy  
  • 37. You  must… • Pick  a  name  (consistent,  easy  &  memorable) • Build  your  persona  (create  once,  use  many)   • Secure  &  leverage  top  networks   – Facebook   – LinkedIn   – Twitter – Snapchat – Google+ – YouTube – Instagram – Tumblr – Flickr   – Domain  
  • 38. Blog   • Home  base   • Stays  with  you  always   • Tell  stories • Thought  leadership   • Integrated  platform  for   social  presence • Ignite  OPCs  via   syndication  &  guest   blogging  
  • 39. Blogging:  Tell  your  story • Medium   • Tumblr • Wordpress self   hosted • Hosting:  Hostgator • Themes:  StudioPress,   ThemeForest • KISS
  • 40. Facebook  most  active   -­‐70%  engage  on  site  daily -­‐45%  several  times  a  day   Instagram – 49%   Twitter  36%   Pinterest 17% LinkedIn  13%   Facebook  is  home   base  for  many   people
  • 41. Facebook • Build  your  brand   • Storytelling   • Live  video • Build  your  network     • Establish  community • Embrace  evangelists   • Share  content   • Grow  blog  readership • Thought  leadership     • OPC  
  • 42. LinkedIn   • More  than  job  seeking  /  recruiting • Build  your  brand • Build  your  network     • Establish  community • Publish  content   • Grow  blog  readership • Thought  leadership     • Achieve  business  goals   • OPC  baby!  
  • 43. Twitter • Ignite  your  network   • Find  relevant  content   • Become  a  curation machine   • Leverage  &  setup  tribes   • Thought  leadership • Blog  readership     • Use  tools  to  grow  following   (Manage  Flitter)
  • 44. Instagram • Tell  stories • Humanize  your  brand   • Connect  dots  with   corporate  /  employer   • Connect  with  other   humans   • Integrate  with  other   networks
  • 45. Video  Live  Streaming  &  Mobile   Broadcasting • Facebook  Live   • Periscope   • Ustream YouTube  Live • Behind  the  scenes   • Exclusive  content   • Q&A   • Up  close  and  persona   • Broadcast  events,  launches,  news
  • 46. Meaningful   Journey   • Don’t  focus  on   follower  counts…   focus  on  heart  counts • Look  at  metrics  that   help  you  understand  if   people  are  believing   you  and  if  they  believe   the  same. • Start  with  a  seed.  
  • 47. Personal  Brand  Zoom  Kit:   http://www.themarketingnutz.com/personalbrandzoom 10  Reasons  You  Need  Personal  Brand http://www.socialzoomfactor.com/personalbrand
  • 48. Questions?   Pam  Moore CEO  /  Founder   Marketing  Nutz @pammktgnut Blog:  www.pammarketingnut.com Agency:  www.themarketingnutz.com Podcast:  www.socialzoomfactor.com
  • 49. Maslow’s  hierarchy  of  needs Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-­esteem,  confidence,   achievement,  respect  of   others,  respect  by  others Friendship,  family,  sexual  intimacy Security  of  body,  employment,  resources,   morality,  family,  health,  property Breathing,  food,  water,  sleep,  homostasis,  excretionphysiological safety belonging esteem self-actualization
  • 50. Hierarchy  of  social  community   inspiration self-­‐ actualization esteem belonging safety physiological achieve connect inspire
  • 51. The  RIGHT   people  will   find you  if   you  are   authentic   in  what   you   believe.
  • 52. Communities  Create  Markets Opportunity Harvest Free   member Paid   member Loyal   evangelist Community Zone Customer Zone $$