This document discusses personal branding and provides a 3-step process for developing a personal brand. It emphasizes that personal branding allows individuals to stand out from the crowd and differentiate themselves by defining their unique value proposition. The 3 steps are: 1) Discover your core identity by understanding your passions, skills, and purpose. 2) Differentiate yourself by identifying your target audience and what makes you unique for them. 3) Show your brand by maintaining online visibility, building credibility, and communicating your value to customers. Developing a strong personal brand is presented as a way to improve career and business opportunities.